SHORTY SOCIAL GOOD AWARDS DEADLINE EXTENDED! ENTER BY AUGUST 30TH

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards

Shoes So Fresh

Winner in Graphics

Entered in Multi-Platform Campaign

About this entry

The purpose of this integrated campaign was to increase brand awareness, familiarity and social engagement with Finish Line and change people's perception that it is an underdog in the category.

Why does this entry deserve to win?

Finish Line is the "David" to Foot Locker's "Goliath." But the simple truth remains - true currency in the shoe market is having the freshest shoes. Since Finish Line couldn't outspend, we had to help them out-fresh. We created the "Shoes So Fresh" campaign that let everyone know Finish Line had the latest and greatest.

The campaign conceptually reinforced the idea of "fresh" and also referenced an element of sneaker culture. Every element represented the one-upping, hyper-competitive nature of sneakerheads.

Results

Since we launched our campaign there's been a 193.1% Brand Interest Lift, 53.2% Brand Ad Recall Lift, 11.1% Brand Awareness Lift, 23.8% Brand Awareness Lift amongst females and 69.5% Ad Recall Lift amongst males. We also received a "Best in Class" Google benchmark.

Media

Video for Shoes So Fresh

Produced by

INNOCEAN USA, Finish Line

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.