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9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

We the Voters: 20 Films for the People

Finalist in Entertainment Apps

Entered in Multi-Platform Campaign

Objective

We the Voters is a groundbreaking social impact and web campaign designed to inform, inspire and activate voters nationwide with fresh perspectives on the subjects of democracy, elections, and the U.S. governance in a new, accessible, non-partisan format.

Strategy

We the Voters leveraged 60+ digital platforms and social media channels to connect low information voters to essential resources through original short films containing recognizable talent like Anabelle Acosta, Tom Arnold, Mario Cantone, Rosario Dawson, Grace Helbig, Josh Horowitz, Richard Kind, Joshua Malina, Charlotte McKinney, Ingrid Nilsen, Ana Ortiz, Harold Perrineau and Analeigh Tipton. PBS Education disseminated over 50 lesson plans and materials for the classroom. Lastly, we created a dedicated website and mobile app to make the films available to all free of charge.

Results

We the Voters reached over 18 million people within 3 months of launch! More importantly, the films continue to provide fact-based, non-partisan information to help lead informed discussions on issues brought up as the new U.S. administration takes office.

Media

Video for We the Voters: 20 Films for the People

Produced by

Vulcan Productions, Show of Force, Warrior Poets

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.