9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.
JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a part of #TeamJBL. The main goal was to increase awareness of the partnership & drive cultural relevancy f...
Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category.January is by far the biggest month of the year for fitness clubs. It's a time to welcome new members...
#BloggingCampaign
Self-help Writer, Quotes Blogger with a Passion for Fashion. Best work featured on mymollydoll.com, School Work and Blogging Tips Portfolio. Founder of #BloggingCampaign for Brady Campaign and Mom's De...
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is constantly trying to find a new way to tell an old story. We needed to connect smoking to something our aud...
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming millions of fans each year. The ivy lining the outfield walls. The organist. Day games. The hand-operat...
#MLBmemorybank
Social media users don't tend to be kind to banks. Or large corporations. Or large corporations that happen to be banks. So how does Bank of America go about establishing a positive connection with pe...
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThisMovie, a campaign designed to raise awareness among the general public and catch the attention of the...
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round tournament games (including truTV), then take to Twitter complaining about truTV's perceived obscurity a...
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. Our 2016 digital and social campaign set out to make EMAs THE number one ...
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consum...
AT&T and LOGO's Aspen Gay Ski Week 2016
LOGO was tasked with bringing AT&T's "keeping people connected/mobilizing your world" thematic to life with a campaign that was aligned with a LOGO tentpole. The campaign had to be rooted in social but...
Ally Lucky Penny
At the outset of 2016, Ally was an online bank known well as a high-interest rate haven to older, wealthy savers but had just 9% unaided awareness amongst the general population. We had a tall order: g...
Aloft Emoji Room Service
Our goals were simple: demonstrate the innovative, ⌚tech-forward spirit of the brand without much, if any budget; launch something guest facing that would drum up PR as well as social media; be first t...
C@b Midnight
When GEICO came to Comedy Central looking to give fans of our late night game show, @Midnight, an exclusive and unprecedented experience, we wanted to hit our audience on every front; from social platf...
CSR2: Ultimate Reality Show Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to ...
Captain Obvious Runs for President
Finding and booking a place to stay is the worst part of the travel experience. With an online travel category plagued by parity and the constant fear of getting it wrong, consumers find themselves spe...
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Celebrity and Media Storm ideated on high impact partnerships that would not only raise brand visibility...
Cinnabon BonBites Launch
America's sweetest brand set out to drive profitable incremental sales by building awareness of our new, more shareable, bite-sized version of the Classic Roll that our guest knows and loves. Our goal ...
Deadpool Gets All the Likes
The film may have a kick-ass story, a bad-ass hero, and enough ass-accentuating spandex to make moviegoers blush, but the Home Entertainment success of Deadpool is thanks to imaginative original conten...
Ek Kadam Unnati Ki Aur
The youth (aged 15 - 35 years) in non-urban cities of India (tier3, 4) are a part of a fast changing nation with emerging opportunities for the digitally enabled. Their biggest concern for people in th...
Farmers "Hall of Claims" Campaign
Highlight the experience of Farmers Insurance agents to increase consideration, visits to Farmers.com, and initiated insurance quotes.
Fender Flea Jazz Bass®
For the past three decades, Flea has pushed the art of bass playing to a new level. To honor the impact this founding member of The Red Hot Chili Peppers has had on the modern playing style, Fender and...
FoodKick
FoodKick is FreshDirect's mobile-first food delivery business that offers a curated selection of fresh food, chilled alcohol, goods from local partners, and everyday essentials–all delivered in as litt...
Glad to Give
The Glad Products Company believes that communities are built around human connections and giving back to those around you. They also believe that by sharing stories of what people are doing everyday t...
Guy Fieri Live Book Signing
Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy Fieri.
HBO’s Westworld Season 1 - Integrated Campaign
"Live without limits" is the tagline for Westworld, a theme park where the line between human and artificial intelligence is blurry in HBO's latest drama. When it came time to promote the show, HBO and...
Happy Family Organics presents: This Is Happy
The biggest hurdle standing between a baby food company and high velocity sales growth isn't the quality of their product; most baby food companies produce similar—and perfectly good—product lines. The...
Herr's Pub Style Pretzels: The Pub Style Pretzel Fit for a Pub
The objective of this campaign was to create awareness and drive trial of Herr's new Pub Style Sourdough Pretzels in a unique creative manner. The goal was to ensure that when we said "Pub Approved" it...
Hometown Hero
The objective was to strengthen awareness of our brand ambassador, Kevin Durant, as a Champion of Dreams. To do this, we featured Kevin Durant acting as a "Hometown Hero" to James, a fellow resident of...
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more than 50 percent of Hyatt's total hotel portfolio – have been designed to recognize the needs of the m...
IBM x Marchesa: The Cognitive Dress
IBM partnered with Marchesa to design a "cognitive dress" using IBM Watson technology. The dress debuted at the 2016 Met Gala, aligned to the event's theme, "Manus x Machina: Fashion in an Age of Tech...
In Search of Great Brand Campaign
The campaign has three key OBJECTIVES:• Introduce Getty Images' extensive video offering• Increase first time visits• Increase relevance"In Search of Great" encourages customers to think differently ab...
Logitech’s Home Security Camera Makes Pet Owners #PetProud
After years of establishing ourselves as an industry leader in keyboards and mice, Logitech has expanded to include new product categories that offer fresh experiences. As part of this renewed purpose,...
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of offering $1M in scholarships to the next generation of innovators, creators and dreamers. It's a one-of...
Maroon 5 "Don't Wanna Know" Tumblr Submit Campaign
The objective was to build a very personal and effective campaign that allowed fans to confess some of their deepest, darkest confessions in line with the theme of the band's single, titled "Don't Wann...
Mastercard #TheHoleStory
Through its Priceless platform, Mastercard enables people to have more meaningful experiences.With the Mastercard-sponsored British Open on the horizon, the company wanted to create a more personal and...
Miss USA: #FindingMiss52 Campaign
Our objectives were two-fold: 1) raise social media awareness for Miss Universe dress sponsor, Sherri Hill, and 2) promote viewership of the 2016 Miss USA Competition on FOX and tap into a broader audi...
Moe’s Capitalizes on Competitor Closing, Touts “We’re Open!”
While nationally known and loved, Moe's Southwest Grill has always been the underdog to category leader Chipotle. In 2015, however, the industry's darling was plagued with a series of unfortunate food-...
Motrin #MakeItHappen
The objective was to develop a strategy that would connect with Canadian women on an emotional level and communicate that Motrin relieves all sorts of everyday aches and pains. Motrin also wanted to in...
Mystery Solved
In the summer of 2016, Nest aimed to develop a campaign that generated awareness and interest in the release of its first outdoor security camera. . However, Nest wanted to avoid the security category ...
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark social conversation and engagement by leveraging talent and culturally relevant content• Support sales dur...
Odd Mom Out – Season 2 Digital Campaign
With a successful and critically-acclaimed first season under its belt, Bravo looked to excite viewers for "Odd Mom Out's" second season by taking the"word of mouth" strategy to the next level.The net...
OnDeck Seal of Approval Contest
This is the second year in a row OnDeck partnered with entrepreneur and Shark Tank judge Barbara Corcoran to celebrate small businesses. We teamed up with Barbara because we both care deeply about the ...
Panini Super Bowl Kid Reporter
For the past four years, Panini America's Super Bowl Kid Reporter contest has been a staple in the brand's quest to continue to reach younger fans and transform them into lifelong collectors. Each yea...
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM. To provide women and girls with exclusive opportunities that will inspire their future STEM-related ...
Pizza Hut & Rooster Teeth Live Events Program
The goals and objectives for the 2016 partnership were to grow Pizza Hut's presence within the gaming community and to encourage social engagement around major tent pole events throughout the year.
Share a Coke and a Song
The original "Share a Coke" campaign was a turning point transforming Coca-Cola from a big brand that is just "there" to a summer social media centerpiece. But after a few years of having the same conv...
T.R.I.P. Album + Beer Launch
Solve the problem of new albums from unsigned bands no longer being discovered in music stores:-Music stores are selling vintage vinyl, reissued classics and pop culture merch-Discovering new music onl...
The Citi Double Cash Card Means What It Says Campaign
In 2014, we launched the new Citi Double Cash card with creative work that clearly communicated a new benefit in the cash back card category: 1% cash back on purchases, another 1% cash back as you pay ...
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment th...
The Mick #KidsAreDicks
With the holidays on our heels, what better way to stand out among the masses than with Mickey herself leading the charge? To build awareness of FOX's new show and drive tune in, we personified our e...
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their competitors, making it the primary retail destination—for the high school consumer who loves the lifestyl...
Trojan Brand Condoms and MTV’s “Guide To” Series
1) Improve Millennial's perceptions about condoms and normalize condom usageTrojan Brand partnered with MTV, a trusted, influential, and culturally relevant brand that could speak to this audience in a...
U.S. Bank Inspires Communities to Achieve Possible
U.S. Bank is the fifth-largest commercial bank in the United States, with $422 billion in assets, 3,100 branches, 67,000 employees and nearly 5,000 ATMs nationwide. The brand's iconic shield logo is se...
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworld. The series is a dark odyssey about the dawn of artificial consciousness and the evolution of sin in...
Where's the Beef (From?)
Hamburgers have been the backbone of Wendy's menu since the company launched in 1969. But as the fast food space has become increasingly crowded, Wendy's and its hamburgers have blended into the backgr...
While the Water Boils
Pasta, a once-beloved pantry staple, was disappearing from people's plates. Over two decades, sales continued to decline, despite global research showing that people love pasta.Thanks to fad diets and ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.