Shorty Social Good Awards are open for entries! ENTER BY JUNE 14

2nd Annual Shorty Social Good Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

From the 9th Annual Shorty Awards

Pizza Hut & Rooster Teeth Live Events Program

Entered in Food & Beverage, Integrated Campaign, Location-Based Experience

About this entry

The goals and objectives for the 2016 partnership were to grow Pizza Hut's presence within the gaming community and to encourage social engagement around major tent pole events throughout the year.

Why does this entry deserve to win?

When it comes to the gaming world, we knew that Pizza Hut had a strong rich history. The challenge was to effectively reach gamers outside of in-game content and seamlessly keep the Pizza Hut gaming conversation going. The "experience" is key to Gamers so the question ultimately came down to how we would help Pizza Hut enhance that? We leveraged Rooster Teeth/Fullscreen's major tent pole event, RTX 2016, and Rooster Teeth's presence at several major gaming tent pole events to bring a retro arcade experience to fans along with thousands of pizza samples. These activations brought Pizza Hut to the top of the social conversation at each event through the arcade, Rooster Teeth influencer appearances, and custom gaming competitions that had everyone talking. Beyond "Hut Swag" giveaways and onsite prizing, the program was extended online through a custom Rooster Teeth Podcast integration, a first of its kind for Rooster Teeth, that had fans answering retro gaming trivia questions for prizes and event perks.

Results

The program fulfilled and exceeded all contracted guarantees.

Organic Social Posts:

Promoted Social Posts:

RT Podcasts:

Co Branded RTX Mentions:

RTX App Push Notifications:

Overall Organic Engagement:

Produced by

Fullscreen Media, Pizza Hut, Optimedia

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.

Social Good Early Deadline

06 . 14 . 17