9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Maroon 5 "Don't Wanna Know" Tumblr Submit Campaign

Finalist in Tumblr

Entered in Integrated Campaign

Objective

The objective was to build a very personal and effective campaign that allowed fans to confess some of their deepest, darkest confessions in line with the theme of the band's single, titled "Don't Wanna Know". Fans around the world were prompted to share their secrets which resulted in a huge impact and an incredible rate of user generated content.

Strategy

The strategy was one that focused on simplicity and authenticity of secrecy. Maroon 5's social platforms lead fans to an in real life confessional wall in Los Angeles and the band's Tumblr account for those who could not make it to the location in person. Features included anonymous submissions via the band's Tumblr blog, successful direction of the in real life confessional wall, creating a movement amongst Maroon 5 fans to help drive the point of confessions home.

Results

Results included close to 2,000 entries, over 10 million impressions on the campaign and over 200 entries on our in real life confessional wall. It met our team's goals by creating an impact and developing conversations on so many topics people are sometimes afraid to discuss openly.

Media

Video for Maroon 5 "Don't Wanna Know" Tumblr Submit Campaign

Produced by

Maroon 5

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.