9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Guy Fieri Live Book Signing

Entered in Integrated Campaign, Call to Action, Facebook Live

Objective

Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy Fieri.

Strategy

Engage with our Fan-base and host our first ever virtual Book signing. Fans had the opportunity to ask questions to learn about our new offerings and if they posted using the designated hashtag, they had a chance to win a book signed and dedicated by Guy Fieri himself...LIVE!

we had a one camera guy reading questions and one team member (watching live,) taking names so we could track down the selected fans and mail them their books.

Results

The post reached over 50% of our FB audience, was shared over 1k times and it was 100% organic with no paid support. The average organic reach for that month was 350k this post garnered 2.3million reach (increase of 556%)

Media

Produced by

Carnival Cruise Line

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.