10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

See previous winners and honorees here.


Wingstop THUMP Auction on Periscope
1) Develop a unique way for Wingstop to gain ownership on National Chicken Wing Day through entertaining, engaging, and rewarding our passionate fans. 2) Begin to develop awareness of Wingstop as an innovative brand.
Hostile Takeover
Call of Duty was gearing up to announce their latest installment and new sub-franchise, Infinite Warfare. Our job was two-fold: 1) get fans excited about the announcement, and get them speculating as to what the new game could be about, and 2) as this game narrative was a return to classic good versus evil, we needed to unpack the story narrativ...
The Logo Wall
Microsoft's Partner Conference in Australia (APC) is attended by approx. 1,000 of the 10,000+ strong partner network in Australia.We needed to find a way to show people and partners not attending APC what they were missing.
Google Escape
Everyone knows Google! However, we do not necessarily apprehend that Google is not just a powerful search engine but that it also offers a full range of mobile products through which we can channel our creativity and curiosity. Google Translate, Google Maps, Google Cardboard, or even Google Photos… The objective was to engage an urban and connec...
The Crystal Pepsi Trail
Following the success of a limited Crystal Pepsi re-release in 2015, Pepsi wanted to offer rabidly nostalgic fans another chance to taste a coveted bottle of the short-lived 90s beverage. It would be sold in stores across the US, hitting shelves in August 2016. However, the product was released a full month earlier in Canada. We had to ensure th...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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