2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 8th Annual Shorty Awards Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives.

Finalists

finalist
bronze
Always Unstoppable
How do you continue the phenomenal momentum created by #LikeAGirl?In 2014, #LikeAGirl was one of the biggest digital advertising success stories in the world. It went viral in mere days, sparking a movement that changed behaviour and propelled the Always brand to new heights. The follow-up campaign for 2015 had huge expectations, needing to be e...
finalist
#WatchMeDanceOn
DanceOn's main objective for the #WatchMeDanceOn campaign was to drive interest for emerging hip hop artist Silento and his newest single, "Watch Me (Whip / Nae Nae)." DanceOn's goal was to produce a professional music video for the song, drive Silento's single up the music charts, increase sales of iTunes downloads, drive streams across platfor...
finalist
Doctor Who: The Fan Show
Doctor Who is a brand that celebrates the outsider. As a hero the Doctor is an optimistic alien that sees the best in people and always strives to make the world a better place. When we were creating an extension of the show we wanted to embrace the things that make the brand feel personal and relatable to the legion of fans that love it.It star...
finalist
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of Madden NFL. And in order to achieve this, we must compete with popculture—everything from Justin Bieber to games like Minecraft. Our research showed us that teens today are less interested than older generations in the NFL. So it was critical that...
finalist
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for the younger consumer2. Recruit new, younger single malt whisky consumers by inserting the brand into social conversation 3. Drive content views and increase YouTube channel subscribers

Nominees

Android Pay Case
Millennials have almost no involvement when it comes to their payment card. It's something they do not care about, as long as it works.So when Google launched Android Pay, a technology that allows Android users to make contactless payments using their NFC-enabled smartphone at over a million retailers nationally, it was clear from the outset that we'd nee...
Apartments.com: #MovinOnUp
We created the #MovinOnUp social campaign to assist in building buzz around Apartments.com's first Super Bowl commercial. We wanted to create a campaign in the weeks leading up to the big game that would build awareness for our young brand, as well as garner pre-game video views and create social conversation volume. As part of our campaign, we wanted to ...
Driver's Seat VR Experience
Infiniti designs cars that empower drivers. But there's nothing empowering about walking around concept cars you can't touch or experience. So at the 2015 Pebble Beach Automotive Week, we created two immersive virtual reality experiences to create a loophole that put guests behind the wheel of the Q60 and QX30 Concept cars.The films could also be experien...
Game Shakers - Online Interactive Studio Tour
Introduce a new show to the Nickelodeon audience through a platform that they are using to constantly consume new content
Gamedayplus
The aim was to generate brand advocacy for adidas, based on cross-platform content views, subscriber growth and share of voice amongst other sponsors. Importantly, adidas didn't want to be just another brand creating content for the sake of it – Gamedayplus had to be something fans actually wanted to tune into, regularly.adidas' target age group were bein...
Regal Cinemas: Creators Get Butts in Seats
Regal Entertainment Group® operates the largest and most geographically diverse theatre circuit in the US. With over 7,000 screens in nearly 570 theatres, the company operates in 46 of the top 50 US markets. Regal believes in a quality movie-going experience, and seeks to provide an entertaining brand experience, from digital to the big screen.Despite its...
Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda
Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences while extending the reach of their successful Honda Stage music program. It aligned perfectly with UNCHARTED, an original series that finds incredible talent, and breaks them to the world.
Wilton YouTube Channel Increases Subscribers by 290 Percent
YouTube is a main source for people searching for DIY and how-to content, as well as recipes and how-to's in the food space, so naturally, it became a very important platform for Wilton Cake Decorating in 2015. We wanted to increase our subscribers and engagement through YouTube and implemented a strategy of using personality-driven videos as well as coll...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.