2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 8th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
silver
#SmartGirlsAsk Launch at the EMMYs Red Carpet
We at the Television Academy admired the content and message of #askhermore and wanted to continue the tradition of asking timely, thoughtful, and inspiring questions of some of the world's most influential role models on the red carpet. As we are fans of the organization ourselves, we wanted to partner with and give voice to Amy Poehler's Smart...
finalist
bronze
Dove and Twitter #SpeakBeautiful
For the past 10 years, Dove has been committed to making beauty a source of confidence, not anxiety–but over the course of those years, the beauty landscape has changed drastically.Now, ideas and opinions about beauty are shared every second through social media feeds—we are, effectively, crowdsourcing a new definition of beauty—but women don't ...
finalist
Get Real: Rallying Around The Truth About Milk
Recently, milk has been under attack. New milk-like drinks and alternatives have been making confusing claims, science has been misconstrued in the media, alarming headlines have been taken out of context, and activist groups have been increasing their attacks against the longtime staple in American homes.The result? People—including many parent...
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. In this way, we hope to make the Internet a nicer place – one t...
finalist
Syfy, Sharknado 3: Oh Hell No!
The goal of the campaign for Sharknado 3: Oh Hell No! was to ensure that the American audience had no excuse not to be talking about the third installment of this television movie franchise phenomenon on Twitter. Specifically on July 22, 2015, the day of its premiere, Syfy and Glow aimed to ensure Sharknado 3 would surpass its predecessor's stan...
finalist
The Tonight Show starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The show airs for an hour every weeknight, but our social accounts are active around-the-clock, providing exclusive video, unique peeks behind the scenes, and bonus materials that act as an extension of the show itself. This year we focused on three area...
finalist
The Voice
The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The show is built from the ground up to have the most consequential, entertaining social experience on television. Fans expect nothing less from the show that pioneered Social TV.With that legacy in mind, each season we ask how we can make that Social...

Nominees

#AirlineWager Best Use of Twitter
The objective of the #AirlineWager was to continue promoting our sponsorship of the Qantas Wallabies without associating ourselves with the Rugby World Cup (which was prohibited). We wanted to connect and engage Qantas Wallabies and rugby fans and show our support for the team during the Final. Our social strategy was created also to promote our partnersh...
#HatsOffToTom
In 2015, MasterCard was a sponsor of The Open Championship, one of the most anticipated golfing events of the year. The Open is a truly global tournament, celebrated across many different countries with various languages and cultures.MasterCard's objective was to leverage the Open sponsorship to increase awareness of its association with golf, its golf be...
#MADEtoRACE: Key Insights Steered Craftsman to Untapped Female Racing Fans
Craftsman sponsored the first female driver for the annual event, "The Race of Gentlemen", and not only wanted to enhance awareness around the event, but also around the historic moment of a female participant. Craftsman approached Insightpool to run the #MADEtoRACE campaign to engage with racing fans, women pro racers, classic car enthusiasts, and automo...
#PositivATI
We're big proponents of positivity around here at We Are Royale, so when ad agency Hill Holliday came to us with an idea to create a game that could help spread all that positivity, we couldn't resist. #PositivATI is a Twitter-based game that is part of a new multimedia campaign for Partnership for Drug-Free Kids, a national nonprofit dedicated to reduc...
#SXSBest
When you and 30,000 of your closest friends arrive at South by Southwest Interactive, the excitement and anticipation are quickly followed by panic and FOMO. With more days, more attendees, more speakers, more sessions, and more caffeine every year—how do you get the most fun and value out of your experience? Where do you even begin?As a boundary-breaking...
#WeAreHEROES: The 1st solar eclipse on Twitter for Heroes Reborn on Syfy France
For the launch of Heroes Reborn TV show exclusively on Syfy France, NBC Universal wanted to:- maximize ratings for the premiere on 5th january 2016, 7 weeks after the show's US launch,- create a strong association between the TV show and the brand- revive the dormant Heroes community in France. How to guide viewers to Syfy instead of illegal streaming pla...
@midnight with Chris Hardwick
With @midnight, we didn't just want to make a TV show about the internet. We wanted, specifically and deliberately, to bring the internet's own intrinsic behaviors to TV. The DNA of @midnight is not just re-playing YouTube clips, scrolling tweets in the lower third, or hoping bits go viral. By now, this just seems almost mandatory for any talk show. We em...
Alto ICC World Cup Campaign
Alto is the top selling car in India since 15 years. Maruti Suzuki felt that Cricket World Cup was the perfect opportunity to interact with the young audience and indulge into a conversation with them around the World Cup. The challenge was to leverage the increasing buzz on social media for Alto and use that to strengthen the brand messaging in a natural...
Amazon India’s ‘Dhadaam Dhudoom’ Diwali
Diwali is India's biggest festival. Not only in terms of bringing family and friends together, but also with respect to shopping. So much so that the entire e-commerce industry sees a huge increase in overall revenue.During Diwali last year, Amazon India ran one of its biggest Sales till date – The Great Indian Diwali Sale. This Sale was promoted heavily ...
BLAH Airlines
In 2014, too many people were flying on autopilot — stuck traveling on boring legacy carriers and their old, soul-sucking planes. Virgin America wanted to give everyone a wake-up call, reminding everyone that flying can still be inspiring, modern, and fun. The campaign needed to shine a light on the real difference between those generic airlines and the ...
Buffalo Wild Wings Subliminal Overtime Tweet
Even though the notion is preposterous, Buffalo Wild Wings is known for extending games. So when select games during March Madness went into overtime, we wanted to fuel the mystique to generate some great real-time buzz.
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work hard to pull together the resources to buy a home. They grow their families and, when they reach their mid-30s to early-40s, worry begins to creep into the back of their minds. Our goal in launching this brand has been to demonstrate how Arlo can protect the...
Coke Soccer | #Sharethebench
Coca-Cola and soccer share a lot of love.Both inspire happiness, optimism and togetherness. And we wanted to connect fans with their love of the US Women's National Team during the 2015 FIFA Women's World Cup. We wanted to make the fans a part of our team in Canada while they watched at home in the States. We wanted to bring them onto the bench.Our object...
Degree Men “Battle of the Game Changers”
Bring awareness to Degree's new Dry Spray product launch while linking the brand's movement-based proprietary technology, MotionSense, in a innovative & relevant way.
Degree Women #DanceBreak
We're a deodorant brand, so it's probably fairly obvious that we care about movement, right? Move more, sweat more, need more deodorant. But we don't just care about movement; we're activated by it. We're inspired by it. So we wanted to find the perfect time and place to share our passion with our millennial target and help launch Dry Spray.Our GRAMMYS pa...
Dr. Eggman Twitter Takeover
Everybody wants to rule the world. And in 2015, Sonic the Hedgehog's Twitter account was well on its way to doing just that. As part of a global effort, to elevate the Sonic the Hedgehog brand—not simply focusing on Sonic Boom or the TV show—we set out to do something different. It had been a year of many firsts for the brand, but Sega wanted to go bigge...
Google #MontBlanc360
Creativity through social media is Google France's motto. And because French people are French, Google tends to develop a very local approach of the brand on social media.In February, Google launched Mont Blanc 360, a new brand campaign including the Street View Special collect project on Mont Blanc.Social media plays a massive role in the campaign with a...
Gravity Rush: The Gravity-Defying Post
To celebrate the launch of Gravity Rush Remastered and highlight the protagonist's ability to control and manipulate the forces of gravity.
HBO, Veep Season 4
GLOW and HBO wanted to build anticipation and awareness surrounding the Season 4 premiere of HBO's award-winning, critically-acclaimed comedy series Veep on April 12, 2015. More specifically, goals included developing a strategy that celebrated Selina Meyer's newfound presidency, excited current fans and turned them into even bigger advocates for the show...
Hellmann's #BringOutTheBest
Here's something you might not expect from a mayonnaise brand: we get A LOT of consumer love over social. A LOT.We usually respond to fan love the traditional way: a personally written thanks from a team member, sprinkled in with a few emoji's for good measure. But in 2015, we wanted to do something a little…bigger.So on March 31, 2015, Hellmann's launche...
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters watch it live. Impractical Jokers is truTV's most-watched and most time-shifted series (+80%). truTV's flagship was celebrating its 100th episode with a stunt week culminating in their first-ever live "Punishment"! Entering Season 4, truTV sought both a Top-5 ...
It's Miller Time Awards
From rec league softball games to backyard barbeques, beach days to bonfire nights, summer is all about hanging with friends and having some cold ones. And we needed to make sure those cold ones were Miller Lites. To do it, we wanted to excite our loyal base and recruit new drinkers. So we turned our base into Miller Time advocates, and their networks int...
Pretty Little Liars Summer Finale Campaign
For the past six seasons, the identity of A, the anonymous villain on Pretty Little Liars, has been a huge mystery. Millions of people wanted to know who the nefarious character was, and in the summer 2015, we decided to reveal A's identity in the summer finale. We wanted to capitalize on this momentous occasion by creating an engaging campaign that would...
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a holiday tradition.
Sony Mobile recruits spies on Twitter with #SiJetaisUnEspion (If I were an agent)
Official partner of the latest James Bond theatrical release, Sony Mobile France wanted to use James Bond fan enthusiasm to raise awareness for 007's official smartphone, the Xperia Z5.The goals:- To rise above the social noise, among the many other speeches of other official partners (Jaguar, Omega, Heineken, etc.).- Raise awareness of XperiaZ5 features-...
Team USA | Miracle On Ice LIVE
Every Olympic Games has memorable victories, legacies, and moments of greatness tucked away in the history vaults. And this country's Olympic history is a gold mine unlike any other. February 22nd, 2015, marked the 35th anniversary of when the "Miracle on Ice" became part of American sports lore. Stories about where people were when Team USA's young hocke...
The Sight
To drive anticipation for the fifth season of Game of Thrones and maintain it's status in the cultural zeitgeist, HBO and Elastic launched an innovative storytelling experience called "The Sight."
Trollidays
The Lexus December to Remember holiday campaign has existed almost as long as the brand itself. Its unforgettable jingle and bow make it a holiday classic. A very successful holiday classic—the Sales Event continues to make December the top sales month for Lexus each year. In recent years, however, the campaign has fallen victim to Internet trolls. They t...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.