10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Travel and Tourism

Tourism boards and services as well as Travel and Transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

Click here and here to see the previous winner and honorees.

Finalists

finalist
Airlines for America: #WhyWeFly
Many important moments are made possible by air travel. Every day, U.S. airlines get you from 'there' to 'here' as efficiently as possible for irreplaceable in-person connections with friends, family and business associates. But oftentimes, passengers forget the positive experiences associated with traveling and all the good moments that airline...
finalist
Emirates Be There Campaign
•Educating audiences about the breadth of destinations in the Emirates Network•To inspire Globalistas to consider Emirates in the dreaming phase booking cycle•Promote the human face of the Emirates brand, our cosmopolitan nature and passion for Global travel •Engage with audiences on the Emirates Social Channels
finalist
Let Hawaii Happen - A Surprise Wedding
To appeal to the wedding market, Hawaii Visitors and Convention Bureau tasked its advertising agency, MVNP, with the creation of a online video that would leverage their current "Let Hawaii Happen" campaign. The idea behind the overarching campaign is that in Hawaii, the best parts of your vacation are oftentimes those wonderful, unexpected and ...
finalist
Transavia - Ticket to the Eclipse
On Friday 20 March 2015, Mother Nature gave Europe one of its most amazing marvels to date: a total eclipse of the sun. What better place to witness this phenomenon than from a front-row seat above the clouds? At Transavia, we wanted to give our fans the opportunity to cross this once–in-a-lifetime experience off their bucket list. So we created...
finalist
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both guests and employees alike. Objectives included: Reignite WestJet's equity during the Christmas season Involve every WestJetter across our network Own national media for a day Create, capture and share footage in real-time Release a video highlig...

Nominees

#12DaysofLUV Social Contest Campaign
Increase Fan Participation & Raise Awareness of the Southwest Gift CardThe main objectives of the #12DaysofLUV social campaign and contest were to tap into the love of Southwest fans to increase UGC submissions and create positive conversation in the social space. Secondarily, we were also asked to raise awareness of the Southwest gift card to ultimately ...
#LoveSabah
The clients briefed Good Relations to revive sales on from London Heathrow to Sabah, Borneo in the wake of the MH370 disaster. With sales to the region suffering greatly, the clients wanted to go beyond the traditional press trip and reach the broadest possible audience.Good Relations worked alongside the iambassador team to identify bloggers from iambass...
#MYCHINAEXPERIENCE
The "China Experience" product was a tour package developed by Cathay Pacific and an external tour operator which offered passengers custom itineraries in China. The product was discontinued for a few years.Because planning a trip to China can be very intimidating, we wanted to re-launch the "China Experience" platform to position Cathay Pacific as the ex...
#TimeFlies - Celebrating 20 Years of generation easyJet
easyJet turned 20 in 2015. The birthday marked a milestone for Europeans, as the airline has always been a consumer champion, making it easier for them to explore Europe without breaking the bank.VCCP and easyJet wanted to use this opportunity to launch an integrated anniversary campaign that focussed on those that helped the brand get to where they are t...
@Refinery29 Social Partnership
The overarching objective behind this campaign was to create awareness in a key target market for the southern Dutch Caribbean island of Curaçao by capitalizing on the established influence of a partner. In order to create awareness among consumers in the northeast (a top source market for the island) and among those who seek meaningful travel experiences...
Atlantis Fifth Harmony Social Campaign
Atlantis, Paradise Island - the most popular resort destination in The Bahamas - features the world's largest open-air marine habitat, Aquaventure water park, exquisite beaches, one of the largest casinos in the Caribbean, and world-class dining options. Atlantis has always valued and understood the need to create a destination that features entertainment...
Belize Joins Tinder
Belize is a small Central American country that markets itself to "Inspired Explorers," travelers who seek out authentic experiences and are open to adventure. Faced with the task of being heard over the clatter created by bigger-budget rivals like Mexico, Costa Rica and the Bahamas, Belize has managed to consistently connect with this group through a ser...
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised before. To them, cruising is void of authentic discovery, the Caribbean is one homogenous tourist trap and the overall experience is the least adventurous vacation you could take. We needed to change those perceptions and appeal to this New-to-Cruise audienc...
Delta Gift Guide
-Drive awareness of the Delta Gift Card as an alternative to traditional gifts and more mainstream gift cards.-Appeal to the primary purchasers of Delta Gift Cards: men and women, 25-40 years old.-Provide marketing support to drive toward a 50% sales increase over 2014. (Think lots of zeroes.)
Dutch low-cost carrier Transavia is the first airline to use WhatsApp messaging for customer care
In early 2015, we added WhatsApp as a Transavia care channel. This made Transavia the first airline to use WhatsApp messaging for customer care. WhatsApp quickly became one of the most frequently used social channels. The Netherlands has more than 9 million users (54% of the Dutch population), ranging from young people to seniors. We wanted to make conta...
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage with it (comments and shares)? Through their passion.The objective of the FamilyShare Network is to own the brand of "family" on the internet by creating, aggregating, and promoting content that engages and strengthens hundreds of millions of families worldwide...
French Kiss
Marriott Content Studio was founded to create compelling storytelling content across all platforms—film, television and digital—designed to engage, entertain and motivate the traveling audience, to incubate the talent of established and up and coming storytellers in the studio mentorship model, and to showcase the incredible Marriott properties that are ...
Google “Seat View” Bringing the Virgin America Experience to Life
Virgin America, the only airline based in Silicon Valley and the only U.S. carrier to offer a consistent tech-forward product across its entire fleet of aircraft, teamed up with Google to launch an interactive brand campaign that allows travelers to test drive their actual flight before they take off – thanks to Google Maps/Street View. As the first major...
Hedonism II #RatherBeNaked Instagram Contest
Diamond Public Relations conceptualized an Instagram contest on behalf of hotel client, Hedonism II in Negril, Jamaica, to create awareness of the hotel's Instagram (@HedonismJamaica), engage followers and fans, and promote the clothing-optional resort as a place where guests can freely let go of their inhibitions and partake in nude recreation.Additional...
I LOVE NY, Fall Foliage Campaign
New York State has an almost endless array of attractions, experiences and unique offerings, which can be enjoyed all year long, to offer people of every age and to satisfy many different interests. One of the state's most special features is not only available and accessible across the entire state, but also it's free for everyone to enjoy: its gorgeous ...
Pope's Halo Effect for Visit Philly Social Media
From September 22-25, 2015, the World Meeting of Families Conference – the world's largest gathering of Catholic families – hosted 100 speakers, panel discussions, workshops and more in Philadelphia. That weekend, on Saturday, September 26, Pope Francis arrived to speak at Philadelphia's Independence Hall. And on the afternoon of Sunday, September 27, the...
Pure Michigan Live: Virtual Tours of Mackinac Island and the Detroit Zoo
Michigan offers picturesque destinations and locations for residents and visitors to explore yearlong, many of which are known worldwide. Pure Michigan believes in the power of authentic, user-generated photos and experiences to entice travelers to visit the state. Last summer, Pure Michigan took this one step further with real-time virtual tours of two p...
Qantas Best in Travel
At Qantas, we want our social media channels to reflect who we are—a beloved brand of the Australian people and an innovative brand with a unique social voice. We always want our followers to be wondering what we'll do next, and our passion for innovation is constantly pushing the boundaries of what being a brand on social media can mean. Our social media...
The Rose Parade Social Media Campaign - The Los Angeles Tourism and Convention Board
The Rose Parade is one of the most well-known parades in the entire world. How do we take this iconic parade to the next level? We give our followers the inside scoop by live-tweeting and Periscoping from our float, something that has never been done before. This was L.A.'s 118th consecutive year collaborating with the Pasadena Tournament of Roses Associa...
Travel Alberta: Lake Louise Turquoise Blue
When asked about Alberta, many non-Albertans will comment on the impressive beauty of the province, and may even say it's too good to be true. In fact, one of Alberta's most popular and photographed locations, Lake Louise, is often accused of being subject to human tampering. Some may tell you the beautiful blue hue of the water is achieved with dye, or e...
Viator: Travel with an Insider
The team at Viator has one goal in mind, and that's helping every traveller, travel like an insider.That means breaking down the barriers once held in place by the concierges of the world and providing travellers with direct access to the coolest things to do, everywhere they go. 2015 for Viator was focused on building out the most comprehensive single-so...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.