10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Finalists

finalist
gold
Casper: Bringing Bedtime Back
The mattress buying experience is notorious for being as iconically bad as used car shopping. Seemingly a daunting chore, mattress buying hadn't evolved in decades. Casper has redefined what it means to shop for a good night's sleep by offering one perfect mattress sold directly to consumers at an honest price. Cutting out the sleazy salesmen an...
finalist
gold
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy...
finalist
bronze
Allston Christmas
Bfresh, a new concept store designed to freshify the grocery experience, was moving into Boston's Allston neighborhood. Problem was, so were hundreds of college students preparing to start the fall term, in a tradition that had become un-affectionately known to some as "Allston Xmas." Every year as Allston's population balloons by 124%, abandone...
finalist
Generation Tux Dominates New Year’s Eve & Launches a New Tradition
It was the firing heard 'round the world: George Zimmer's unceremonious removal from the helm of the company he founded and ran for four decades, The Men's Wearhouse. After launching the company in 1973, building it into a multi-billion dollar operation, and "guaranteeing" that millions of men would "like the way they look" as one of the most re...
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive and simply unforgettable retail experience to our customer where she is most comfortable, be it at home sipping wine or sitting in a café browsing her tablet. That is what HSN is all about. We pioneered Boundaryless Retail™ – a frictionless experienc...
finalist
The Chubbies Man Model Search
Chubbies, the weekend menswear company known for loud shorts with a bold 5.5" inseam, is a brand built by four friends. It started with one weekend in Tahoe and a backpack full of their first original creation: American flag short-shorts. From there, they built a massive social following by creating the kind of content they would share with t...
finalist
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every detail of a show from the drama, the scandal –and all the glam! It became apparent our audience wanted more so we set out to create a fashion and beauty experience that was authentic to Bravo. One rich in storytelling, capturing the on-air glam and cur...
finalist
eBay Social Incubator
In the effort to identify new audiences and convert those individuals into eBay consumers, eBay, in partnership with Deep Focus and Moment Studio, took an aggressive approach to identifying and launching a presence on a wide variety and volume of both proven and emerging social channels. The objective across channels was to identify and drive ne...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.