2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 8th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

Finalists

finalist
gold
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since premiering in 1963. With the newest iteration of the series and the most current, BBC America's goal was to continue building the community's activity through organic always-on social media that doesn't simply end when the season does. Our goal wa...
finalist
silver
#AirbnbSundance
Whether our community were attending the Sundance Film Festival or not, we wanted to make sure they felt welcome in Park City and like they could participate as creative storytellers. At a festival that celebrates the art of storytelling and filmmaking, we wanted to own a large piece of the conversation, to invoke a sense of belonging for our co...
finalist
silver
Best Online Community - American Horror Story: Hotel
Seeking to increase engagement and capitalize on the show's hotel theme, FX teamed created a series personalized check-in assets, and Do Not Disturb cards to distribute to fans directly on AHS social platforms.
finalist
silver
Good Tweeting, great eating!
We strive to provide a community for take-out obsessed foodies across the country. We're continuously building our community so that more people can see our delicious content while still lavishing flavorful attention on our existing followers. Our ongoing goals include engaging with new and existing customers through thoughtful content and conve...
finalist
silver
Planet of Triumphs
In the past, Planet Fitness marketing has focused on talking about how we're not a gym – we're not intimidating, we're affordable, we offer a comfortable environment, etc. But we wanted to show what happens when all of that comes together for people.For members, we wanted to create a place where they could find support and encouragement for what...
finalist
bronze
@CBC's "VALENTINES FOR CANADA"
The main goal of our @CBC Social Media channels is to foster conversations with Canadians from coast to coast - to be the host of 'Canada's Social Community' online. As the national public broadcaster, this conversation-centric approach to Social is directly aligned with our overarching mission of engaging with Canadians. In fact, by the year 20...
finalist
bronze
Bowser Takes Over the Mario Party 10 Virtual Launch Party
-Excite fans for Mario Party 10 (MP10)-Amplify awareness outside of NOA's core audience-Encourage fans to participate in the virtual launch party (VLP) as more than just spectators-Increase fan engagement across NOA owned social channels-Drive sales through social-Trend on Twitter
finalist
bronze
Furious 7
Universal Pictures' Furious 7 opened in theaters on April 3, 2015 with high expectations. The seventh film in the Fast and Furious franchise needed to be bigger, better and more explosive in order to reinvigorate the substantial existing fan-base, while also generating interest and anticipation among a new community of fans.We set out to create ...
finalist
bronze
Jane the Virgin x Wattpad
To support the second season launch of The CW's critically acclaimed, award winning series, Jane The Virgin, the network was looking for a way to reengage existing fans after the summer hiatus as well as attract new fans to the series. Jane The Virgin, based on a Venezuelan series and featuring a truly multicultural cast, reinvents the telenove...
finalist
bronze
Microsoft Brand Social
More than 1.2 billion people use Microsoft products worldwide. But in our modern marketing world, consumers expect more from the brands they use. To create and inspire true brand advocacy, we must move from being a used brand, to being a loved brand.To connect with the next generation of technology users and build both an emotional and rational ...
finalist
bronze
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused on the theme of family - both the unconventional family in the show, and the fandom now representing one big family.Our overarching objective was to grow the online audience for Orphan Black, raise awareness for the new season, sustain a conversat...
finalist
bronze
Taking Stoked to the Next Level: GoPro
GoPro was founded on the power of the stoke and our objectives for 2015 were to increase our Instagram engagements YoY and build the most active and supportive fan base in the world. Simply put, our mission was to become a best in class example of how to create, grow and nurture a highly engaged Instagram audience. We succeeded.
finalist
AJ+
AJ+ is Al Jazeera's digital-only offshoot, launched in September 2014 to build a new kind of media outlet for people who don't watch traditional news networks on TV. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook, YouTube, Twitter, Instagram, Medium, the AJ+...
finalist
BBC America on Snapchat
The BBC America audience lives on the smart edge of pop culture. Our audience are early adopters of new platforms and technologies, which is why the BBC America network was such a natural fit for Snapchat. Snapchat is an important platform to share never before seen content, news, and announcements, giving us a golden opportunity to have an open...
finalist
Comcast Redesigns Customer Help & Support Community
Comcast's Community has 4 key goals. They are: Minimize customer effort required to find answers within Comcast's Help & Support Community Simplify our Community's design while bringing search front and center Increase Solution Views (questions with an approved solution), allowing more customers to find answers quickly and without a Customer Ser...
finalist
Community for Yahoo
The Assignment: Take a show that in spite of an enthusiastic fan base, has changed networks, platforms, air-time, and even characters, and deliver an audience that is engaged, invested, and tuned-in beyond the pre-roll to keep advertisers, Yahoo Screen, and Sony Pictures TV happy.
finalist
HeForShe.org
After a year of awareness campaigns, UN Women's HeForShe campaign wanted to turn global interest in gender equality into grassroots action.
finalist
Scream Queens Virtual Rush
In a television landscape filled with more options than ever before, we aimed to make Scream Queens more than a billboard or teaser trailer…We created a community. We gave our loyal fans the custom assets in the social and digital space to transform them from casual viewers into our most vocal brand ambassadors.
finalist
Whistle Sports
Named as one of Fast Company's Top 10 Most Innovative Companies in 2015, Whistle Sports is creating an online space that millennials "can't stop watching." As traditional giants are struggling to connect to a mobile-first audience, especially between 14-34 years old, Whistle Sports is built on doing just that — capturing fun, exciting, and funny...

Nominees

#TakisTales
To increase engagement by letting our craziest fans shape a choose-your-own-adventure tale through comments on Facebook, Instagram, and Twitter.
Engaging Cookie Fans on a National Level: A Girl Scout Cookie Recipe Contest!
The Girl Scout Cookie Program is about much more than purchasing a box of treats. It's creating a lifetime of confidence in each Girl Scout as she learns the five skills – goal setting, decision making, money management, people skills, and business ethics – that are essential to leadership, success, and life. Through a national Girl Scout recipe contest (...
Fit For Me & ZOG Digital: Shaping Brand Identity
In January 2015, Fruit of the Loom approached ZD to support development of the digital identity of Fit for Me, Fruit of the Loom's line of intimate apparel targeted at curvy consumers. Established in 2001, market research showed female consumers believed Fit For Me was a tag line for Fruit of the Loom and did not recognize it as a distinct product designe...
Gold Peak Tea Sparks Fans to Experience “The Taste That Brings You Home”
With nearly 1.5 billion monthly users who spend an average of 40 minutes on its site, Facebook presents ample opportunity for brands to connect with consumers. But with more than 1 million pieces of content being shared on the platform every minute of every day, a brand's content has to truly stand out to rise above the clutter, let alone create a measura...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.