10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Periscope, Meerkat and Twitch.

Finalists

finalist
Applebee's Taste The Change
Applebee's has been around the social block a time or two. They have the trophies—and a few sexy scars—to prove it. It's that kind of experience and dedication that has enabled them to build one of the most devoted online communities in the business.That kind of success also makes it tempting to rest of one's laurels, but not for Applebee's. The...
finalist
PBS’ Big Blue Live
Surrounding the 3-night event of BIG BLUE LIVE, co-produced with BBC, a live TV broadcast to view the once endangered, now thriving ecosystem of Monterey Bay, California, PBS engaged audiences and influencers via social and digital platforms allowing them to discover and explore the science behind Monterey Bay's amazing environmental comeback, p...
finalist
Taco Bell #liVeMAs at the VMAs
Taco Bell set forth to reinforce its presence in the QSR sector, proving that food is not just fuel but an experience that matters at the 2015 VMAs. With a goal of weaving in Live Màs messaging through a program grounded in social across multiple touchpoints, MTV was tasked to bring the campaign to life through a unified message that fed fans' l...
finalist
WWE Tough Enough
The return of WWE's reality show WWE Tough Enough to USA Network introduced viewers to one of our most ambitious and interactive digital campaigns yet.WWE's digital offerings for "Tough Enough" included a brand-new, multimedia-rich website, a fresh second-screen app for smartphones and tablets, and a first-time partnership with the award-winning...

Nominees

Nestle Drumstick #FirstDayofSummer Livestream
Drumstick's mission is to spread the carefree spirit of summer. On the brand's most ownable day of the year, the first day of summer, Drumstick utilized the new live-streaming technology from Periscope to showcase iconic summer moments.Periscope was a perfect platform for Drumstick's "Happy Treater" target audience - pragmatic people who use snacking and ...
#SciFriEdu on Periscope
For 25 years, the public radio show Science Friday has been a trusted name in science journalism – we're brain fun, for curious people. And with the help of a dedicated education team, we've been turning our most engaging multimedia into free education activities for teachers, parents, and kids. We want people to see the science that is everywhere around ...
BMW X1 What's Next
We were challenged to create a social conquest program for the BMW X1, the best vehicle in its class, with a wider digital audience beyond BMW USA fans.
Best Use of Live Streaming Video – American Horror Story: Hotel Live Red Carpet Periscope
A premiere event as opulent, haunting and spectacular as the one for American Horror Story: Hotel needed to be shared with television's most rabid audience. FX Networks delivered by giving AHS fans a front row seat to the red carpet in downtown Los Angeles. By hosting a Periscope live stream, fans from around the world were able to participate by submitti...
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised before. To them, cruising is void of authentic discovery, the Caribbean is one homogenous tourist trap and the overall experience is the least adventurous vacation you could take. We needed to change those perceptions and appeal to this New-to-Cruise audienc...
Coors Light Sacks
Coors Light has always been known as humorous and a bit cheeky. April Fools day was an opportunity they didn't want to miss out on this year. Our goals we three-fold. 1) Experiment with Periscope, which had just been launched a few days prior. 2) Generate some buzz and engagement on our social properties.3) Get on some best-of list of pranks, that tend to...
Launching Pepsi's Periscope
In mid 2015, Pepsi was looking to launch its music initiative in a way that would engage millennial fans. Epic Signal was tasked with leveraging Pepsi's existing iHeartRadio events partnership, which had Flo Rida putting on concert on a 4-deck yacht that cruised around Manhattan. Epic Signal made an experience for everyone not only those who could physica...
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crowded cosmetics category: one that would celebrate the connection between beauty and love.From the moment she puts on her makeup, Revlon would inspire women with the idea that LOVE IS ON.It wasn't just about looking beautiful, but FEELING beautiful, too. Becau...
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's well established runway show featuring a variety of designers and labels, we needed to build awareness and consideration for the new season trends through a sound digital strategy. In a heavily cluttered environment, innovation and fresh thinking were impera...
Periscoper Of The Year
The objective of Actor's Scope is to be able to provide, anyone who is in the entertainment industry or want to be, tips,and insight on what's going on in the film industry both nationally and internationally. This show is for any and all industry professionals both in front of ( actors & actresses) and behind the scenes ( directors, producers, writers, ...
Planes and Periscope: an airport shares the love of flight with live airfield video
Tampa International Airport used Periscope to promote flights, build brand loyalty, develop a community of aviation enthusiasts and take people to a place they can't get to on their own - a busy commercial airport airfield. We started in September with the launch of new nonstop flights on Lufthansa from Tampa to Frankfurt, Germany.Getting the Lufthansa f...
Qantas Periscope
As Qantas jumped on the emerging platform Periscope, we had two goals: to give viewers a behind-the-scenes look into Qantas, and to show them the amazing country from which we operate. To reach these goals, our team came up with two ideas: give Periscope viewers a behind-the-scenes experience like never before, and use real Qantas staff to show viewers th...
Skyscanner #24hPeriscope - Exploring the world in a day
#24hPeriscope took travellers on a journey to 24 different locations around the world in one day through the eyes of a team of local expert travel bloggers. Using the newly-launched Periscope app just one week after its launch, Skyscanner's campaign was the first of its kind and inspired travellers around the world by showcasing a wide variety of destinat...
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a holiday tradition.
SourceFed Live
SourceFed Live was a first of its kind - an online late night variety live show that broadcasted from the Los Angeles and New York YouTube Space. Our primary objective was to engage super fans watching on YouTube and in a studio audience. Essentially #SourceFedLive is a custom variety show with segments including: musical performances, sketches, pre-recor...
The BMW M2 Live Launch
The M2 is the most anticipated "driver's car" of the year for BMW's greatest fans. Interested drivers will look to this latest entry as an indication of future BMW M vehicles. Our objective was to use social channels to position the first-ever BMW M2 as proof that BMW still builds the Ultimate Driving Machine—cars that live up to the lofty expectations of...
The Tonight Show starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The show airs for an hour every weeknight, but our social accounts are active around-the-clock, providing exclusive video, unique peeks behind the scenes, and bonus materials that act as an extension of the show itself. This year we focused on three areas to furth...
The Young Turks
The Young Turks were the first original talk show on Sirius satellite radio and the first live, daily webcast on the internet. Hosted by Cenk Uygur & Ana Kasparian. LIVE weekdays 6-8pm ET.
Tidy Cats 360 Video
Tidy was advised by legal to pause all social paid, product-focused content in December due to a significant amount of negative sentiment based on untrue, user-created rumors. We needed to find a way to promote the portfolio message and not lose the media funds, without overtly pushing product and stoking the negativity. Given the time of year, our insigh...
Turkish Airlines Periscope Flight
With the understanding "Sky is the limit." Turkish Airlines, one of the greatest airline company in the world, has been raising the level of aviation by the perfect service mentality and innovative approach for years. We aimed to represent this attitude by means of digital media and prepared the first branded live-stream broadcast in the air by Periscope....
Undateable: Live via Periscope
For this season of Undateable, NBC chose to do something that had not been done in decades: air every episode of a scripted series LIVE on television. This presented an incredible opportunity for digital promotion, allowing us to use Periscope to rewrite the rules of television with live streaming video. We gave fans unprecedented access behind-the-scenes...
White Castle’s Turkey Slider Drone Periscope Event
We were tasked with developing creative ways to launch a limited time only (LTO) product in order to maximize our media budget and get the word out to potential customers quickly. The latest LTO took place during the busy holiday season, where it's even more difficult to break through the endless number of marketing messages raining down on consumers ever...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.