9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Finalists

finalist
silver
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple: we wanted to prove the lovin' that comes from the brand through mass awareness, changing the sentiment around McDonald's, and making Twitter a more positive place for the day. This idea was based off of the simple insight from McDonald's founder ...
finalist
silver
Visa One Handed Catch: Super Bowl Guinness World Record
Visa has been a National Football League (NFL) sponsor since 1995. Over that time, the brand has steadily expanded its payment options to help its issuing bank customers stay ahead of consumer and merchant trends and needs. As online payment choices and competition proliferate, Visa introduced its Visa Checkout service to enable easier, faster c...
finalist
2015 MTV EMA
We know that our target audience—young music lovers around the world—are rapidly evolving and multiplying the ways they consume content. So we knew our digital/social integration with the live TV event had to be more multifaceted than ever before, grabbing fans' attention and sparking conversation across the wide array of platforms where they co...
finalist
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since premiering in 1963. With the newest iteration of the series and the most current, BBC America's goal was to continue building the community's activity through organic always-on social media that doesn't simply end when the season does. Our goal wa...
finalist
Fox News & Facebook Live Debate
For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the debate a truly social and interactive event and transform the viewer's experience to be highly participative and engaging. The goal of the campaign was to give the electorate a voice and opportunity to directly challenge the candidates, giving the nati...

Nominees

"Ready for Takeoff" Integration with Live TV
There's a lot that goes into moving 50 million people all around the world, and that's what we wanted to show viewers when we released a ten-part entertainment documentary series that takes you behind the scenes of Qantas called Ready For Take Off. After a tough few years for the brand, we've managed to regain some of the respect we'd lost, but wanted to ...
#HANKandERIC
Our objective was to create a trending hash tag that would promote Hank's brand new single "Are You Ready For The Country" featuring Eric Church. We wanted to take full advantage of our national TV appearance (opening the 2015 CMA Awards to 14 million viewers) by featuring the hash tag #HANKandERIC on Hank Williams Jr.'s guitar. The hash tag would then ta...
CNN WHITE HOUSE CORRESPONDENTS’ DINNER
CNN wanted to provide an interactive and engaging experience for their viewers and give them an insider's pass to the White House Correspondents' Dinner, even when there was no direct media coverage inside the event. The goal was to create a real-time social broadcast around the event, whilst increasing viewership and website traffic.
DDFieldPass Excessive Celebrations
For the 4th year of their partnership with ESPN Monday Night Football, Dunkin' Donuts decided to inject some fun back into football by creating a series of touchdown celebrations that would be deemed "excessive" by the NFL. With the help of YouTube comedian BdotAdot5, a new celebration aired every Monday night on ESPN and across Dunkin' social channels.
Ellen’s 12 Days of Giveaways: Brought to You by Visa Checkout
Leading into the busy holiday season, Visa was looking for a way to break through the clutter and stand out against their competitors. It had already been a year of milestones for Visa—in July Visa announced Visa Checkout, a safe and easy way to pay online that allows consumers to checkout with just a few clicks. With the ever-growing popularity of smartp...
FIAT x Women's World Cup 2015
FIAT® is Women's Soccer's biggest fan. To celebrate that spirit, we created a series of contextually relevant social content to share throughout the Women's World Cup tournament this June. Owning our position as WWC's biggest fan let us join in on the (sometimes fair-weather) enthusiasm surrounding the event, and stay relatively neutral when it comes to t...
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy and execu...
NFL Media Social Experience
The NFL Media Group set out to generate a myriad of social experiences connecting our audience directly to us. We wanted to know what our fans were thinking and feeling about the latest news and hottest topics. Most importantly, we aimed to deliver content they wanted--content that mattered to them. By integrating social content into our broadcast, we ga...
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused on the theme of family - both the unconventional family in the show, and the fandom now representing one big family.Our overarching objective was to grow the online audience for Orphan Black, raise awareness for the new season, sustain a conversation with C...
Remote Inteligente
State Farm partners annually with the Latin Billboard Music Awards to position itself alongside the music category, an over-indexing passion point for Hispanics. In 2015, State Farm wanted to complement its traditional media placements with a new, innovative platform. We wanted to reflect the energy and vibrancy of the event into the media itself. The pri...
Safari Live: Bingo Edition
Each year, Nat Geo Wild raises awareness for big cats in the wild during a flagship week of programming known as Big Cat Week. As part of Big Cat Week, we aired guided, live safaris from Sabi Sand Game Reserve in South Africa straight to viewers' living rooms across the United States -- allowing them to go on the safari they always dreamed of, without eve...
The Greatest Interception Ever
Our objective was to bring Volvo, a quiet and often forgotten brand, to the public's attention. To show our belief in the importance of people, proving to the world how we care about our consumers. Not only that, but on the biggest media day of the year, the Super Bowl, when brands spend $4.5 million for 30 seconds of airtime. We turned our challenge into...
Twitter Rain at #AFazenda
A Fazenda became so huge and such a success that it could be labeled as Brazil's biggest reality TV show right now. Now in it's 8th edition, the brazilian version of The Farm had a great integration with social networking last year - becoming a Shorty Awards finalist, beating rivals like CNN, American Idol, E!, WWE, Big Brother and ESPN. Our goa...
Univision's Nuestra Belleza Latina 2015
Nuestra Belleza Latina (NBL), the longest running and popular beauty reality competition, counts with a naturally socially engaged audience – it was the first-ever show to top Facebook's Weekly Buzz Rankings. In an effort to keep fans excited and remain ahead of how they were consuming content, Univision devised a campaign to create strong engagement to ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.