10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

Finalists

finalist
silver
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy...
finalist
Battle Gym
We're not a gym, we're Planet Fitness. And that's something we strive to remind our audiences every day. When members come to our over 1,000 clubs across the country, we want them to feel comfortable in our #JudgementFreeZone. Whether it's walking for 10 minutes on the treadmill or running for miles, we're here to help anyone along her or his fi...
finalist
Domino's AnyWare
Digital orders were identified as being more profitable to the business, and yielding a higher customer satisfaction rating. In 2011, the goal was set to move the business from just over 20% digital sales, to over 50% by 2015.
finalist
Hockey Heaven
In a crowded hockey beer market, Molson needed to prove their commitment and love for the game to the fans. We launched the Hashtag Anything For Hockey to stake our claim. And we needed to back up our words, so we built the highest elevation hockey rink ever constructed that could only be accessed by helicopter. We called it Hockey Heaven. The m...
finalist
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both guests and employees alike. Objectives included: Reignite WestJet's equity during the Christmas season Involve every WestJetter across our network Own national media for a day Create, capture and share footage in real-time Release a video highlig...
finalist
What Is Code?
What is code? The modern world is built on it. You rely on it from the moment your alarm clock wakes you up to the time you sit down to watch TV before bed. Code is all around us. It's ingrained in our politics, economy and media. Entrepreneurs and companies have made trillions of dollars off of it with products that have changed our lives. Hack...

Nominees

#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice
In the United States, someone is sexually assaulted every two minutes—hundreds of thousands of people every year. When a victim takes the step of reporting their rape, they are asked to undergo an invasive examination of their body to collect possible DNA evidence, which is preserved in a sexual assault evidence kit, commonly called a "rape kit." The D...
#GoodIsWinning Campaign Engages Pope Francis with US Millennials
Following Pope Francis' directive for the Catholic Church to expand use of digital and social media for greater relevancy and accessibility around the world, Aletiea.org a global Christian media company sponsored a monumental initiative to connect Millennials with the Church in conjunction with the Pope's historic visit to the US. The largest generation a...
#ISurvivedEbola
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched the #ISurvivedEbola campaign, a multi-platform campaign comprised of 30 short films featuring individual Ebola survivors from Guinea, Liberia, and Sierra Leone who shared their powerful and personal stories on camera, and in audio for radio, to emphasize the key behavior...
#RCMemories of The Ritz-Carlton
The Ritz-Carlton is dedicated to inspiring life's most meaningful journeys. The memories made by our guests, and the experiences they share as they travel with us, are a real-time catalog of those memories being made. We wanted a way to capture, and celebrate those memories. Our guests travel with us to destinations around the globe, but their experience ...
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, launched in 2001 and quickly gained popularity thanks to its electric blue hue. In its heyday, Hpnotiq was featured prominently in numerous hip-hop songs and music videos, and at high-profile parties and events- cementing its place as a mainstay in culture.Sinc...
#TUMSworthy
All across this great land, people are diving face-first into cheesy, saucy, double bacon-y, delectably deep-fried dishes – foods so good they're worth getting a little heartburn for. And that's because everybody knows they can get rid of that heartburn in seconds with the real, fast relief of TUMS.We in the TUMS social media biz have a term for this real...
#cantisabadword - Missguided Social TV Ad Campaign
Mediacom Manchester and fashion retailer Missguided wanted to add an element of social engagement to Missguided's brand campaign #cantisabadword.The objective was to allow fans to participate and play a starring role in the campaign by incorporating user-generated content into live TV ad breaks.
Adobe Photoshop’s 25th Anniversary "25 Under 25 Campaign"
To celebrate Photoshop's 25th Anniversary, Adobe was tasked with not only creating awareness for how far Photoshop has come over the last 25 years, but also to start a dialogue about what the future holds for the well-known brand. Adobe wanted to create a forward-looking campaign that would appeal to the next generation of Photoshop users and would:Celebr...
American Family Insurance: Insure Carefully, Dream Fearlessly
In an industry littered with characters, cartoons, and critters, American Family Insurance reminds consumers of the most valuable things they own: their dreams. We are dedicated to inspiring, protecting, and restoring our customers' dreams. However, inspirational brands hit today's consumers with platitudes and empty messages from all angles. To be earnes...
American Family Insurance: Signs of Support Integrated Campaign
American Family Insurance is dedicated to inspiring, protecting, and restoring our customers' dreams. In order to serve effectively in this role, we need to understand the dreamer – both what makes them move forward in their dream pursuit and what holds them back. AmFam learned, through in-depth consumer research, that dreamers often don't pursue their dr...
Arby’s Helps Vegetarians Get Through Brown Sugar Bacon Launch
In 2015, Arby's was introducing its newest addition to the menu, Brown Sugar Bacon. Unfortunately, the bacon trend was nothing new and many competitors had already jumped on the bandwagon. To break through the clutter, engage with consumers and possibly even "out bacon" the bacon trend, the brand needed a bold marketing idea, something that toed the line ...
BLAH Airlines
In 2014, too many people were flying on autopilot — stuck traveling on boring legacy carriers and their old, soul-sucking planes. Virgin America wanted to give everyone a wake-up call, reminding everyone that flying can still be inspiring, modern, and fun. The campaign needed to shine a light on the real difference between those generic airlines and the ...
Barber In A Box
Batalha dos Confeiteiros (Next Great Baker Brazil)
Reality shows have been always a success in Brazil, and culinary TV contests are the "flavor of the month": trendy, with good ratings and awesome social media buzz. How could a TV station join that battle, for the first time, and get out on top? That was our mission – that we managed to accomplish, and we will show you how.The TV show project wasn't a shy...
Better Paws for Brutus
Brutus, a two-year-old Rottweiler who lost his paws to an at-home amputation, was a client success story that came to the CSU social media team's attention through a post to the Colorado State University Veterinary Teaching Hospital's Facebook page. Our goal was to help Brutus get adopted by a forever family through social media and traditional media.T...
COMEDY CENTRAL'S FRIENDSFEST
Objectives: To drive brand awareness, re-invigorate the TV show Friends, increase social traffic and drive TV ratings (all in the UK market).Last year, we significantly invested in renewing our license to broadcast Friends from Warner Brothers. For a healthy return on investment, we needed to ensure viewers still wanted to watch the show.We put our thinki...
Cinnabon’s Thanks For #30SweetYears
Cinnabon, an American institution loved worldwide, celebrated its 30th birthday in 2015 and we wanted to take the opportunity to show as much love and appreciation for our fans as any brand can. Ultimately, our birthday celebration was a show of gratitude for supporting us through 30 incredibly sweet years by putting our fans front and center. Of course, ...
Coca-Cola & The MTV Fandom Awards
Objectives and goals of the MTV & Coca-Cola partnership around the 2015 MTV Fandom Awards included:GENERATE EXCITEMENT AND ROBUST SOCIAL CONVERSATION AMONG MILLENIALS: Celebrating the unique personalization of names on Coke products, sharing, and 'togetherness' to embody Coke's "Share-a-Coke" campaign vision.SPARK AN AUTHENTIC & EMOTIONAL CONNECTION WITH...
Domino’s/Hindsight
With the upcoming launch of their voice-ordering app and the next foray into advanced technology, Domino's wanted a custom built campaign that would highlight their competitive edge as known leaders in digital ordering and tracking. They wanted to implement a campaign that was beyond their traditional marketing programs, one that lived on social platforms...
Dove Hair 'Love Your Curls'
Dove Hair had been facing a 10-year decline in a highly competitive, $6.2 billion U.S. haircare market, was dwarfed in media spend compared to their primary competitor, and faced an onslaught of in-store couponing activity. In order to reinvigorate brand sales and build brand awareness and love, we needed rich consumer insights and a strategy beyond deliv...
Dremel Maker in Residence Program
Makers have long been a part of the Dremel brand's history. Creators, remodelers, crafters, tinkerers, inventors—those who make are an essential part of the brand heritage and evolution. For nearly 90 years, Dremel has played an integral role in the worlds of art and ingenuity by putting its tools in the hands of brilliant Makers. The next step? Serve as ...
El Streaker
In order to present DishLATINO as the ultimate provider of the world's best soccer matches, and to increase subscriptions, drive brand engagement, and achieve earned media coverage, we had to position DishLATINO as the place for those who cannot live without soccer. The major challenges associated with the campaign were all the noise in the Hispanic socce...
GE: Creator in Residence
Over the past several years, General Electric has been working with the best creators in the science and technology category. These custom content videos drove overall subscription growth for GE's YouTube channel, building a loyal and engaged GE fan base of science and tech enthusiasts. In 2015, GE wanted to evolve how they worked with creators. Ou...
Hyatt Regency: “It’s Good Not To Be Home”
With more than 150 hotels and resorts around the world, the Hyatt Regency brand sits at the heart of the Hyatt portfolio, creating energizing experiences by connecting our guests to who and what matters to them most. In 2015, we continued to evolve the Hyatt Regency brand experience by putting the guest at the center of every decision made.We took an hone...
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters watch it live. Impractical Jokers is truTV's most-watched and most time-shifted series (+80%). truTV's flagship was celebrating its 100th episode with a stunt week culminating in their first-ever live "Punishment"! Entering Season 4, truTV sought both a Top-5 ...
Kohl's #Yes2You Anniversary Campaign
In October 2014, Kohl's launched the Yes2You Rewards program with big goals – to engage customers in a deeply personalized, enduring way. To transcend the transaction and provoke passion. To embrace and celebrate the passions that make our customers unique ("You") and the moments of joy that matter to them ("Yes"). To become the soul of the Kohl's bran...
Little Moments. Big Smiles.
By 2014, the US snack world had become a $124 billion business, with an average 4,518+ snack items cluttering shelves (IRI, 2014). Goldfish® crackers competed against more wholesome snacks like yogurt and granola bars (IRI, 2014), as well as 'snack giants' like Doritos, Tostitos, and Cheez-It with budgets up to twice that of Goldfish (Kantar Media, 2014)....
MONOPOLY Here & Now Property Space Vote
Born on a kitchen table in 1935, MONOPOLY has seen it all - from economic struggles, a world war, and every season of Happy Days, The Simpsons and The Real World. With over 1 billion players across 114 countries, MONOPOLY has never had an awareness problem, but the 2015 goal was to eventize the brand's 80th anniversary in a relevant way.
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Finding an original and personal gift for the man who claims to have everything he needs in life is a massive undertaking. Obviously, themed ties are off the table. Golf accessories have reached a ridiculous level worthy of Rodney Dangerfield. And yes, one man...
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for the younger consumer2. Recruit new, younger single malt whisky consumers by inserting the brand into social conversation 3. Drive content views and increase YouTube channel subscribers
National Grilled Cheese Day 2015 - SKOUT
In an effort to drive awareness to local food banks, we partnered with the SF-Marin Food Bank to learn how we could lend a helping hand. The SF-Marin Food Bank strives to serve 10,000 children per day with healthy meals. We made it our goal to support this effort by creating a marketing campaign centered around National Grilled Cheese Day.
Odd Mom Out Digital Campaign
"Odd Mom Out" is Bravo's new original scripted half-hour comedy that stars acclaimed author and fashionista Jill Kargman. Playing a version of herself, Jill navigates the treacherous and elite ecosystem of New York's Upper East Side, and the uber-wealthy mommy clique inhabiting this fantastically outrageous domain.Bravo's objectives were to give their aud...
Quesopalooza 2015
Welcome to Moe's! Every year on the third Thursday of September, Moe's Southwest Grill invites fans of all ages to partake in a cup of our famous queso absolutely free. The cheesiest party in all the land, Free Queso Day, aka Quesopalooza, brings the masses together to celebrate originality, create shareable experiences, and of course, bond over their lov...
Remote Inteligente
State Farm partners annually with the Latin Billboard Music Awards to position itself alongside the music category, an over-indexing passion point for Hispanics. In 2015, State Farm wanted to complement its traditional media placements with a new, innovative platform. We wanted to reflect the energy and vibrancy of the event into the media itself. The pri...
Shazam the Mob Wives
"Mob Wives" is a docu-soap series following the lives of a group of women at a crossroads, struggling to establish their own identities while their loved ones do time for alleged Mob-related activities. This drama-fueled series has less than half of its total audience (48%) watching live, and the other 52% is "time-shifted," or watching pre-recorded. VH1 ...
SunHealth Quest
•With the aging of population, there's a rising demand on Health and Accident product (H&A). For Sun Life to tap into this customer segment, a product SunHealth Medical Care is launched in JUL 2015.•To differentiate Sun Life as a national health advocate, we plan to connect the customer experience on mobile platform in a fun way to create awareness and en...
Taco Bell #liVeMAs at the VMAs
Taco Bell set forth to reinforce its presence in the QSR sector, proving that food is not just fuel but an experience that matters at the 2015 VMAs. With a goal of weaving in Live Màs messaging through a program grounded in social across multiple touchpoints, MTV was tasked to bring the campaign to life through a unified message that fed fans' lives with ...
The Economist Independence campaign
The Economist, the authoritative insight and opinion on international news, politics, business, finance, science and technology, prides itself on its heritage of editorial independence. Since our founding in 1843, we have served no master other than the liberal credo of open markets and individual freedom. On August 12th 2015, a change in ownership was an...
The Intermodals
"An Inter-what?" was pretty much the jumping-off point for The Intermodals — a sitcom-inspired, fully integrated social campaign for CSX, the freight rail company. Quite simply, we were tasked with creating social content that educated and engaged on the incredibly complex topic of intermodal shipping.What we created was simple and highly entertaining. We...
The Knickerbocker Hotel's 109th Anniversary Celebration
The Knickerbocker, a historic hotel first opened in 1906 by John Jacob Astor IV, was the preeminent destination for VIPs, celebrities and titans of industry in its day. In addition to hosting and housing the likes of F. Scott Fitzgerald, Theodore Roosevelt and Enrico Caruso, the hotel was also the rumored birthplace of the martini and the originator of th...
What Perfect Feels Like
Even though the HVAC system is the most important appliance in a home, it frequently goes unnoticed. It sits on the side of the house and is forgotten about until something bad happens. Simply put, it's not as much as a priority as it deserves to be. The goal of this campaign was to maintain Lennox brand visibility, raise interest in Lennox HVAC and separ...
delivery.com "Party Time" Commercial
The main objective of this initiative was to produce a new creative asset (video) in a unique format (stop-motion) that we could use in various advertising channels to market our mobile app. Video campaigns had heretofore been challenging for us in marketing delivery.com. In an industry that is constantly evolving, how do you make a video asset that will ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.