9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Hospitality

Hotels, home-sharing and home rental companies as well as restaurants and other dining establishments are eligible for this award. Objectives may include gathering consumer trust, promotions and deals, loyalty programs and thought leadership in the hospitality space.

See previous winners and honorees here.

Nominees

#LookBack15
MGM Resorts International created a company-wide campaign to encourage fan engagement across all 15 of our casino/resort brands to promote and celebrate the final countdown of 2015. We sought to foster a conversation across Facebook, Instagram and Twitter by encouraging users to share their own #LookBack15 content and reflect on their most memorable momen...
Do More Country With Your Time Off
42% of Americans said they didn't take a single vacation day in 2014, with nearly 60% of Millennials reporting taking fewer than 5 days for the entire year. The goal of Do More Country With Your Time Off was to reach these millennials and encourage them to take a much needed break from the daily grind. To do that, we utilized a tried and true tactic for t...
Le Méridien Hotels & Resorts' Follow Me Program with Photographer Gray Malin
Le Méridien Hotels & Resorts inspires guests to 'unlock' their destination by inviting travelers to discover all that the brand has to offer -- Coordinates, Culture & Cuisine -- through photography. To do so, Le Méridien looks to leverage influencers as means to help its guests unlock the culture and experiences each destination has to offer.In 2015, Le M...
Run With A View
Several years ago, Westin Hotels & Resorts launched RunWESTIN, a signature running program laddering up to the brand's holistic Well-being Movement. RunWESTIN's offerings help guests stay active while on the road through: local running maps helping guests explore their local destination through wellness; a Gear Lending service and global partnership with ...
Starwood Hotels & Resorts: Le Méridien & Westin Family Programs
"The Universal Language of Play": Playing knows no borders or language barriers but is a vehicle to explore, learn, develop new skills, express ideas and build relationships with others. When at home, family members live separate orbits—with different friends, activities, jobs, and bedrooms But when on vacation, they are in sync, sharing unforgettable exp...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.