10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.

Finalists

finalist
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness, thanks to the #DrinkGoodDoGood campaign. Just ask the selfie-queens themselves, Ellen DeGeneres and Kim Kardashian, whose do-good selfie sparked an Instagram trend that took the nation by storm and confronted local food deserts head on. Nearly 24 ...
finalist
ChocPlusWhat?
Cadbury wanted to launch a new flavour of chocolate. A flavour so out-there—so FAR out-there, it was guaranteed to get all of Australia talking. They needed to make customers daring again and put exploration of new flavours back on their agenda. To make it a reality, they partnered with us.If we were going to announce an outrageous flavor, we ne...
finalist
Hidden Valley:Taste Not Waste
Hidden Valley has always inspired families and children to love their veggies and this year, encouraged them to love all veggies – from the weird to the wilted to the unwanted ones – in an effort to fight food waste.American's waste 28 percent of the produce they bring home, adding up to $500 a year of fruits and vegetables tossed away.* To help...
finalist
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
How does an iconic brand like M&M'S engage the all-important Millennial and Gen-Z audiences? By bringing back a fan-favorite variety after it was off shelves for 10 years and having one of the biggest social media stars hand out one million M&M'S to his fans. To help re-launch M&M'S Crispy and create a new generation of fans, M&M'S and PR/social...
finalist
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh.
finalist
Made With Chobani
We wanted to promote culinary inspiration and creativity in the kitchen, using our Chobani 4% Plain Greek Yogurt as a delicious and versatile ingredient in most any dish. The idea was to inspire people to think outside the cup, not just as a breakfast food or smoothie aid, but as an ingredient that can bring flavor to sauces, dressings, marinad...
finalist
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permission to unleash their inner party animal. So we talked to them in a way they had NEVER been talked to before: with popular millennial slang that was totes #cray and literally on fleek.
finalist
That time Arby’s made friends with Jon Stewart
To fully understand the Arby's interaction with Jon Stewart and The Daily Show, one must go back a couple years when the future wasn't so bright. The brand was perceived as old, out-of-touch and had no relevance in culture.With a single tweet to Pharrell, Arby's put themself on the cultural map in a way they'd never been in their 50 year history...

Nominees

#UnFlatMe with Corner Bakery Cafe
There was a time when people believed that the Earth was flat. So when the time came to introduce Corner Bakery Cafe's new menu item, Grilled Flats, to the world, history had taught us that it would take some work to convince people what they inherently believed simply wasn't true.While "Flats" refers to the flatbread used to prepare the sandwiches, that'...
Blue Jays - 2015 Playoffs
As Canada's #1 Casual Dining restaurant, the objective was to position Boston Pizza as the best place for fans to watch Toronto Blue Jays playoff games and drive a measurable sales increase by creating Top Of Mind awareness during October 2015.
Bringing thinkThin from Niche to National
thinkThin is a product brand that sells protein bars for women. They came to us in 2014 to create a social media strategy with the goal of increasing national awareness and driving sales. They had an existing social media presence but it lacked a consistent voice and clear objectives, as well as a strategy for implementing and managing paid social.
Coors Light Vines – Promoting the ‘Subzer-O°Adventures’ On-Pack promotion
Business objective – to drive awareness amongst our Social Explorer target audience of the Coors Light on-pack promotion to win a Subzer-O° Adventure (a series of once in a lifetime Damme Cold experiences) of their own, both here in the UK and Europe.
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking relevancy among a younger target. As a way to reinvigorate the brand, we decided to tap into this demographic—and the sphere in which they spend the most time—social media. Because of the large cooking community and flourishing foodie culture that exists on...
Honest Tea's #RefreshinglyHonest Campaign
At Honest Tea we've always been curious to see if the rest of the country feels as strongly about honesty as we do, so we developed a social experiment to find out if people would pay for their beverages on the honor system if no one appeared to be watching. We set up pop-up stores across the USA. Each of the pop-up stores had signs that read, "Honor Syst...
Lipton #BeMoreTea
Drive awareness of Lipton iced tea as a naturally refreshing beverage that enhances meals utilizing Lipton's brand philosophy - #BeMoreTea – during the campaign timing. KPIs/Tools: social listening tools, brand lift studies Develop custom content using a mix of organic viewership and paid media viewership as well as distribution of brand creative asse...
Mountain Dew Kickstart Kickstory
Mountain Dew's breakout sparkling juice drink, Mtn Dew Kickstart, was entering its third year. Although the product had been successful in driving sales for the brand, VaynerMedia needed to quickly build awareness for two new flavors with a new value proposition and packaging. The brand chose to make Super Bowl weekend the focal point of the marketing cam...
Starbucks Frappuccino Summer of Fun
While Starbucks is a category and market leader, the summer beverage landscape is increasingly crowded and competitive. Consumers have more choices for summer refreshment, so even leading brands like Starbucks must actively work to stay top of mind for their target consumers. Increased Frappuccino sales was the primary business goal of this summer initiat...
The 1st #PayWithaPhoto food truck by Old El Paso (France)
Old El Paso wanted to launch its taco premium range Restaurante on the French market. The goal was to target foodies communities on the ground (via sampling), on social networks, and drive them to the store. BUT the brand had no official social accounts so far, and did not want to invest into an annual social presence. How to address the foodies on and o...
The Social Cheesecake
Philadelphia is the cream cheese leader in Brazil and the brand wanted to promote the cheesecake, the world's most creamcheesy recipe. But since it's an American dessert, it's not rooted in Brazilian culture. Some people would rather have a Brazilian dish and most times they don't know quite how to prepare a cheesecake. How did we solve that problem?
The Udder Truth
Food choices are increasingly emotional and difficult for consumers, many of whom are inundated with endless product choices, conflicting science claims, misconceptions around dairy farming practices, and competitive marketing and diet trends. Dairy's relevance and sales are on the decline as people become further removed from where their food comes from....

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.