10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Fashion, Beauty and Luxury

Fashion, Beauty and Luxury brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Nominees

#CityLimitless with Herschel Supply
Global accessories brand Herschel Supply started the #CityLimitless Instagram contest with the objective of gaining brand recognition in the urban photography world, unifying the Instagram community through the use of a new hashtag – #CityLimitless. Herschel Supply also sought to elevate their visual storytelling by bringing the experience out of the rur...
#GayIsOK
Lush actively supports LGBT rights, but this is a challenge for a global business present in countries with anti-gay laws. While many societies have seen huge progress in LGBT rights, the general public is mostly unaware that 2.8 billion people live in countries where being LGBT is a crime. In June 2015, Lush Cosmetics and charity AllOut joined forces ...
#MakeUpYourOwnMind
To get women from a wider age range to consider or re-consider Avon as a makeup brand.To shift brand and product quality perceptions and inspire relevancy with young, modern women.To increase awareness, consideration and purchase of Avon through social media and digital platforms.To encourage women to search for a representative in their area.
Crown & Caliber
Engaging the elusive demographic of high-earning, tech-savvy males is no easy feat. And when it came to creating an impactful social presence, Crown & Caliber was essentially starting from scratch. As a pre-owned luxury watch marketplace operating in an industry dominated by powerful brands, our strategy aimed to place Crown & Caliber in a high-end yet ac...
E! Style Collective
E! Style Collective brings together a group of today's leading influencers from the beauty, fashion and lifestyle realms to curate behind-the-scenes stories and grant exclusive insider access. E! Style Collective is the premier voice for celebrity fashion, must-have beauty trends and everything in between. Our collective is connected, in-the-know and read...
First Haircut
October has become a month saturated with pink. In order to cut through the clutter and open eyes to what this disease really is, it was time to show the ugly side of breast cancer. With a unique opportunity to tell the story of a beauty-related insight, Ulta Beauty and Mullen Lowe revealed just how important breast cancer research really is by documenti...
Fit For Me & ZOG Digital: Shaping Brand Identity
In January 2015, Fruit of the Loom approached ZD to support development of the digital identity of Fit for Me, Fruit of the Loom's line of intimate apparel targeted at curvy consumers. Established in 2001, market research showed female consumers believed Fit For Me was a tag line for Fruit of the Loom and did not recognize it as a distinct product designe...
Katy Perry's Mad Potion
Katy Perry has a powerful digital presence and is the most followed person on Twitter (74MM+ followers at the start of the campaign and 82MM+ to date). Coty seized this opportunity to pioneer a groundbreaking way to sell Katy Perry's Mad Potion fragrance on social media. The goal was to spread awareness in a digitally innovative way and convert Katy's hug...
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crowded cosmetics category: one that would celebrate the connection between beauty and love.From the moment she puts on her makeup, Revlon would inspire women with the idea that LOVE IS ON.It wasn't just about looking beautiful, but FEELING beautiful, too. Becau...
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's well established runway show featuring a variety of designers and labels, we needed to build awareness and consideration for the new season trends through a sound digital strategy. In a heavily cluttered environment, innovation and fresh thinking were impera...
Maurice Lacroix & Football Club Barcelona
In 2014, Maurice Lacroix and FC Barcelona signed a partnership agreement by which Maurice Lacroix became the official watch partner of the soccer club. This partnership allows Maurice Lacroix to gain brand awareness around the world thanks to FC Barcelona's global fan base; while FC Barcelona is associated with a luxury brand that has a strong digital mar...
Revlon Beauty Must-Haves Event at Walgreens
The primary goal of this social campaign was to increase awareness and position Revlon as the leader in lip, introduce the new Revlon Ultra HD line as the perfect starting point for creating date-night-worthy looks, while increasing sales at Walgreens and Duane Reade during the Revlon Beauty Must-Haves event.
Sunglass Hut
Sunglass Hut's Instagram account provides the best of Sunglass Hut's visual content to its active audience of sunglass and fashion enthusiasts. The account engages users and enhances brand image with beautiful imagery featuring street-style looks from top fashion influencers throughout the world, unique visuals of Sunglass Hut's diverse portfolio of sungl...
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every detail of a show from the drama, the scandal –and all the glam! It became apparent our audience wanted more so we set out to create a fashion and beauty experience that was authentic to Bravo. One rich in storytelling, capturing the on-air glam and current marke...
Vs Stella
Introducing Stella McCartney Spring16 collection with Instragram videos
Xyrena: The Olfactory Rebels | Brand Launch
The fragrance industry has been stagnant with very little innovation for years. Xyrena is a new disruptive cosmetics brand featuring the world's first on-demand celebrity-partnered perfumery. Xyrena had an ambitious first year goal of both creating a luxury platform for influencer partners (to offer fans products that are much more personal and exciting t...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.