9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Finalists

finalist
#GronkIsMyCoPilot
As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from Boston's Logan International Airport and cultivating meaningful relationships within the local community.To showcase its deep roots in New England and its commitment to the city at its core (as well as its rabid sports fans), JetBlue added another ...
finalist
Anyone up for H-O-R-S-E?
It was a Tuesday afternoon and the local sports media wasn't talking about lacrosse. The NLL playoffs started on the upcoming Saturday, but ticket sales were struggling. We wanted to change all of those things: we wanted to create a playoff buzz, we wanted to be included in local sports talk, and ultimately we wanted to sell out our home playoff...
finalist
Bleacher Report: The Social Voice of Sports
Over the last year, Bleacher Report established an industry-leading game plan to create and distribute social-first content that sparked unprecedented levels of engagement with its core young audience.Bleacher Report consistently ranks as the No. 1 publisher on social media in terms of engagement, generating nearly 28 million social interactions...
finalist
Chicago Blackhawks #WhatsYourGoal Campaign
The Chicago Blackhawks developed the social media campaign #WhatsYourGoal and the mission of #WhatsYourGoal was to foster a deeper connection between fans and Blackhawks players, while making a difference in the community. The campaign did just that, opening a two-way channel of communication between dedicated supporters and their favorite playe...
finalist
Los Angeles Kings Fan Appreciation Night on Snapchat
PopShorts partnered with the NHL's Los Angeles Kings on a groundbreaking Snapchat activation in conjunction with the team's final home game and their Fan Appreciation Day. PopShorts was on-site at the Staples Center, producing a Snapchat Story unlike any other created by a professional sports team.
finalist
MLB Network's #WeKnowPostseason
Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as the best in baseball. In addition to its nearly 200 live hours of programming, MLB Network looked to promote the unique aspects that separate its coverage from the rest of the baseball television landscape, including FOX, ESPN, TBS and FS1.Another...
finalist
Sunoco Burnt Rubbér
Auto racing is a uniquely visceral experience. There is nothing like the sights, sounds and smells of race day. So to activate its motorsports sponsorships and drive brand engagement and preference among race fans, Sunoco captured the essence of racing and bottled it. Sunoco's 2015 Burnt Rubbér cologne campaign broke conventions for automotive ...
finalist
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE's flagsh...

Nominees

#CWC2015 - 2015 ICC Cricket World Cup
The 2015 ICC Cricket World Cup represents the culmination of a strategic journey to transform the ICC from a traditional governing body, known predominantly for its role within governance and regulation of the sport globally, to a content focussed destination that engages, informs and inspires cricket fans all over the world. Prior to Pulselive's partners...
#ScrumTogether for the Rugby World Cup
In April, men's skincare brand Dove Men+Care launched a new global campaign 'Care Makes a Man Stronger'. This was all about confronting the stereotype of strength as brute force to reveal that true strength is the strength to care. We were asked to develop a social campaign that supported this key message but in a rugby context to celebrate Dove Men+Care'...
BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O’Hara
After decades of a slow but steady decline in milk consumption, published research identified chocolate milk as an effective beverage for helping active adults recover after strenuous exercise. Recognizing this as an opportunity to engage lapsed milk drinkers, drive incremental sales of flavored milk and reposition chocolate milk from a kid's beverage to ...
Gamedayplus
The aim was to generate brand advocacy for adidas, based on cross-platform content views, subscriber growth and share of voice amongst other sponsors. Importantly, adidas didn't want to be just another brand creating content for the sake of it – Gamedayplus had to be something fans actually wanted to tune into, regularly.adidas' target age group were bein...
Horse Power Built America ... Literally
Build public awareness for the sport of harness racing.
MLB Memory Bank
Bank of America wanted to demonstrate its shared passion for baseball with the game's fans, while boosting engagement and sentiment on social media and driving overall favorability for the brand. So we created #MLBmemorybank: a program to honor fan memories and help them create new ones.To drive engagement, we visited baseball markets across the country, ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.