Maybe the only thing growing faster than the overall volume of social conversation are the proliferation of specialized social media channels, each requiring a distinctive brand approach. As brands expand their social channels far beyond a Twitter feed and a Facebook page, forward looking brands are seeking integrated social content strategies that work across dozens of social channels. This award honors the best large media agency (over 100 people) that has excelled in helping clients orchestrate the pandemonium into a coherent multi-channel social presence in 2014.
Agency Judging Criteria and Submission Requirements:
Creativity and Innovation: specific examples of creative/innovative uses of social media
Effectiveness: identify how entrant has achieved campaign objectives through social media efforts
Description of overall excellence Please provide specific examples of how your agency is advancing social media disciplines, creating client successes, providing social media leadership, and building staff experts.
Judges will consider quality of all Shorty Award submissions the agency was involved in. Agency may be either independent or part of a regional network. Entries may be a single office or national entry at the discretion of the entrant.
Presented by Unmetric, Official Social Media Analytics and Benchmarking Partner for the Shorty Awards.
Click here to see the previous winner and nominees.