2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 6th Annual Shorty Awards Most creative use of technology for a campaign

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations include use of public APIs, facial recognition and augmented reality.

Finalists

finalist
Da Vinci’s Demons: Citizens of Florence
As a premium network, STARZ wanted to enhance the programming experience of the Original Series, Da Vinci’s Demons. Our solution was a unique and fully immersive content consumption experience for iPad that we called Citizens of Florence. Given the rich subject matter, Da Vinci’s Demons was the ideal show for a companion application. Consumer...
finalist
Naked Juice Power Garden
How do you “connect users to the harvest" in a world where attention spans are too short and divided to even keep a seedling alive? That was the question Naked Juice asked us to launch their newest product, Tomato Kick. Tomato Kick and its predecessor, Berry Veggie, were to be the inaugural products in a new product line made of vegetable-base...
finalist
Play Live Experience
Last year Bravo launched Play Live, a new participation TV product across the network on special episodes inviting our already passionate fans to play along, share their voice and participate with shows in real time. This experience took interaction to a whole new level using a multi-platform user interface and blending traditional on-air gr...
finalist
Psych Pineapple Trifecta (slumber party, 100th fan vote, syndication platform)
https://share.mediasilo.com/#quicklink/E8EE94F6095941ED6D7130E1B9402A47 To celebrate the seventh season of its hit original show Psych with its 100th episode milestone, USA Network launched digital festivities to engage its Psych fanatics. The network kicked off the campaign in advance of the premiere with the Psych Slumber Party, a social a...

Nominees

#TheGlamourEye from Maybelline New York
In its latest groundbreaking campaign, Maybelline New York, the world’s number one beauty brand, partnered with ICED Media and interactive technology platform Rapt Media to educate women globally on how to apply the latest make-up trends through the first-ever interactive video optimized for iPhone and Android, for the worldwide launch of Big Eyes Mascara...
2013 One Direction Tour
Let’s face it—since day one, One Direction (1D) has been a pop sensation, making fans swoon with their irresistible, upbeat sound. After their first record hit, 12 million fans purchased a 1D album, quickly rising the band straight to the top of the charts. Fans just can’t get enough of 1D, and Nabisco recognized the strength in sponsoring a 2013 North Am...
Catch with Drew Brees
Catch with Drew Brees let football fans live out a football fantasy with an interactive experience across multiple screens. For the first time, anyone with a smart phone and a computer could play catch with Drew Brees. After a connection between devices was made, fans could catch and throw passes from their phones to Drew Brees on their computers...
Hilton Worldwide – DTourist Live Stream Video Google Hangout
To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the first-ever YouTube channel integrating all major social networks to make sharing travel moments easy. The tool goes beyond the brand loading its own videos to the site and allows consumers to personally contribute. It’s truly an experience intended for genuin...
Making Advocacy Easy and Fun
The marketer asks, “How can we get customers, employees and fans to extend the reach of our content on social media?" The busy executive asks, “How can I build my social media presence if I don’t have much time to spend on it? Where can I find good content to post?" These common questions led us to a technology solution which would address both need...
Media Multiplyer / Corner Bakery Cafe
Corner Bakery Cafe tapped Rockfish to create a digital campaign to drive summer sales. The client asked for a campaign that was cost-effective, secure in terms of offer control and accessibility, engaged its digitally savvy consumers, utilized social media and allowed customers to redeem via a mobile device. Rockfish collaborated with Corner Bakery Caf...
Mixhibit
Introducing Smirnoff Mixhibit App The ultimate recap starring you and your friends. Turn photos, tweets and check-ins into a one-of-a-kind video. People go out with their friends, they all check-in, tweet, and post photos to their respective social network accounts—separately. But experiences had together aren’t static and disparate; the way we ...
SeaWorld Orlando: Antarctica's Epic Voyage
SeaWorld Orlando was building its new attraction – Antarctica: Empire of the Penguin, and needed a marketing initiative to generate awareness, buzz and desire to visit the park. SeaWorld Orlando is number three in the Orlando theme park marketplace, behind Disney and Universal. The purpose of this initiative was not to catapult SeaWorld Orlando ahead of i...
The Jay Z Gold Window
How do you engage millions of people on the busiest block in Manhattan during the busiest day of the year? And launch a fragrance for a cultural icon? It has to be as authentic, modern and provocative as the man himself. So we turned Black Friday into Gold Friday and introduced NYC to Jay Z Gold, his first-ever fragrance. For the first time e...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.