2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 6th Annual Shorty Awards Best Facebook Page

This category honors brands that use their Facebook Page to provide their customers engaging, interactive content, to encourage more fans and more meaningful participation, and to derive measurable business value. Unlike Best Use of Facebook in a Campaign, this award is for a brand's year-round presence. Click here to see the previous winner and nominees.

Finalists

finalist
Al Jazeera America - Facebook
Al Jazeera America is an American news channel reporting unbiased, fact-based and in-depth journalism that gets you closer to the people at the heart of the news. In less than one year, our Facebook page has become a prime news destination and a recognizable influencer with a loyal and engaged fan base. Al Jazeera America’s Facebook page, lau...
finalist
Futurama Facebook Page
In the future, when speech is outlawed by the thought police, people will be forced to communicate solely through likes, shares, and Fry memes. So it only made sense that Futurama would use its Facebook page as its primary point of contact with fans. Luckily, viewers took to it like spacefish to zero gravity, creating a community of followers th...
finalist
Game of Thrones
Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel word of mouth, the Game of Thrones Facebook Page established an engagement strategy that activated both die-hard and mainstream fans, and harnessed the power of the show’s strong global following. HBO and Defini...
finalist
Girls
The Girls Facebook page serves as the headquarters for official Girls news and clips, with posts reaching an average of 2.7MM total Facebook users. Though largely a directly promotional platform, the Girls page excites fans with tune-in reminders, series news updates, and episode highlights via video clips or transcribed fan-favorite moments....
finalist
Skittles Facebook Page
Hey there, Shorty Awards! I’m The Rainbow, and I’m psyched to tell you all about my awesome Skittles Facebook page, where I hang out and talk to people every day about Skittles candies. Like, A LOT of people.The truth is that being The Rainbow rules. People are always glad to see you, especially when you have an awesome Facebook page. Here’s wha...
finalist
Visa #GoInSix
In the credit card world, if you’re not top of mind, you’re not top of wallet. American Express and MasterCard were becoming the most talked about brands in the Financial Services category. Despite being the #1 credit card in the world, Visa was 7th place in terms of engagement in that same category, so it was time to up our game. The chal...

Nominees

ABC Family's 25 Days of Christmas
When we launched our 25 Days of Christmas Facebook several years ago, our goal was to support our annual programming stunt, 25 Days of Christmas, the biggest holiday event on cable. Since we launched, the page has grown to become the largest Christmas community on Facebook with over 4.6 million fans who are passionate & highly engaged, using the page as ...
Grammarly
The Grammarly Facebook community provides more than ONE MILLION fans with fun grammar tips and discussions. Since launching our Facebook fan page in mid-2010, Grammarly has experienced tremendous growth, but what truly differentiates Grammarly’s Facebook page is the level of engagement we receive. With between 300,000 and 1,000,000 people talking about us...
HBO Facebook
When you ask someone what they love most about HBO, they immediately rattle off their favorite moments and characters. And you might be surprised how those moments and characters span decades and genres, engender passion and emotion, and defy expectations. In the fall of 2013, when we set out to refresh the HBO brand presence on Facebook, our broadest rea...
How Spartacus: War of the Damned Conquered the Facebook Arena
Cutting through social clutter to cultivate a highly-engaged Facebook community can be an epic battle. Driving fan advocacy for a premium TV show reaching its final season is particularly challenging. This past year, the STARZ digital marketing team faced this very dilemma: how to inspire its Facebook community to demonstrate as much passion and engagemen...
Mercedes-Benz Facebook Page
From consistent, thoughtful engagement with the audience throughout the life of a post, to a unique “surprise and delight" program, plus educational, informative and creative content that brings to life the brand that invented the automobile, the Mercedes-Benz Facebook page not only leads its category, it’s also a model for a how any brand in any industry...
Pepsi Timeline Show
Our challenge: Pepsi Brazil’s Facebook page lacked purpose to its Brazilian audience. They relied on a high number of posts with low engagement to interact with their fans. Needless to say, the average sentiment varied from neutral to negative.The idea: We decided to invite TV star Rodrigo Faro to help turn our social media content into live entertainment...
PlayStation Facebook Page Brings Fans Together for PS4 Launch
During 2013, With 36 million fans on Facebook, PlayStation’s strategy was a “best of the best" content curation for late-breaking PS4 information, videos and pictures. The social media team at PlayStation created multiple photo albums on Facebook for the PS4 launch, with pictures of the actual console, photos from events and images from PS4 games. The alb...
Smokefree Women: Facebook Engagement That Helps Save Lives
Community engagement is more than just PR jargon or a trendy Facebook metric. For women trying to quit smoking, social media engagement can make the difference between breaking a dangerous addiction and relapsing. The National Cancer Institute (NCI) and its agency partner, MMG, launched the Smokefree Women (SFW) Facebook page in 2009. Although the page q...
SportsCenter
SportsCenter - ESPN's flagship program - provides TV's most thorough presentation of sports news, highlights and analysis. The show’s Facebook page strives to deliver that same experience while extending SportsCenter into the social space and making ESPN’s TV presentation better through social media. Whether integrating fan votes onto live TV, deliveri...
SportsNation Facebook Page
The SportsNation Facebook page is the home for creative, compelling sports content. As the social arm for ESPN’s TV show SportsNation, which has the youngest audience of any ESPN show, it is the place for original YouTube videos, funny memes and important sports news, with a twist. We don’t simply copy and paste our on-air content; instead, we listen ...
TED
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Over the years, TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums. TED believes passionately in the ...
University of Phoenix’s The Student Center
In 2013, University of Phoenix students faced some pretty unique challenges. They were chasing kids, work deadlines and a degree without any of the traditional campus culture or peer networks to get them through. Definitely no easy feat. So our team leveraged Facebook to lighten the load. We designed a student center for every Phoenix to find supp...
University of Sioux Falls Cougars
The University of Sioux Falls Athletics Facebook page is the primary social media site for the University of Sioux Falls Cougars. Our intent is to use the page not simply as a billboard for content already posted on the athletics website (USFCOUGARS.COM), but to provide a way for the fans and supporters of Cougar athletics, along with the families of curr...
WWE on Facebook
The NFL, the NHL, ESPN, Marvel and Yahoo: What do each of these brands have in common? None of them has more followers or social engagement on Facebook than WWE. In 2013, WWE provided up to the minute content for more than 15.7 million Facebook fans on its flagship page (Facebook.com/WWE), as well as updates to more than 174 million followers of WWE Su...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.