9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Facebook Contest

This award honors the most effective and innovative Facebook Contest. All aspects of the campaign will be considered, including contest content, promotion and effectiveness.

Nominees

30 Days- 30 Ways
The pursuit of Olympic glory- whether you follow these moments from your TV or your Twitter handle, everyone shares a special connection to Olympic athletes. We cheer them on from our couches, we sacrifice entire afternoons and evenings for the chance to clap from the sidelines and will them on to greatness. At the end of the day, we believe our support ...
Auntie Anne's Cup of Cheer
For the 2013 holiday season, Auntie Anne's highlighted their mini products; original pretzel nuggets, cinnamon sugar pretzel nuggets and mini pretzel dogs. The freshly-baked nuggets are all served in a cup and are the perfect-pick-me-up snack, so to reflect that, the in-store promotional campaign was called Have a Cup of Cheer. The goal was to bring this...
Avis: It’s your space
AVIS had just launched its newest US ad campaign called “It’s your space". The three ads featured celebrity ambassadors; PGA pro Steve Stricker, Volleyball star Gabby Reese and photographer Nigel Barker. Each were depicted in their AVIS rentals telling their AVIS rental stories. AVIS knew their current Facebook community was small but wanted to grow i...
Blue Friday
Black Friday is notoriously the most overwhelming, high-stress shopping day of the year. So, to offer an escape from the madness, Blue Chair Bay created “Blue Friday." Using Facebook, the premium, Caribbean rum brand gave fans the chance to win a trip to the tropical destination of their choice - to enjoy a new holiday. Throughout November, Blue Chair Ba...
DoubleTree by Hilton – “Where in the World is the DoubleTree Cookie?" Facebook Marketing Campaign
DoubleTree by Hilton is a rapidly growing international collection of upscale hotels that span a variety of metropolitan areas and vacation destinations across more than 360 locations 31 countries and six continents. At DoubleTree by Hilton, we believe the little things mean everything when it comes to a great travel experience. In order to generate en...
Milematch
Safeco is different from other insurance companies. They don’t just insure cars and homes. Safeco also covers the kinds of things owned by people who want to get more out of life, like motorcycles, boats and recreational vehicles. Roughly 8.5% of the American population owns RVs and uses them for short weekend trips and long cross-country adventures. ...
Nickelodeon's Spongebob Squarepants Skill Crane
To help with Nickelodeon’s SpongeBob SquarePants Fan "Shellebration", iStrategyLabs created a custom, real world Skill Crane (yes, like the arcade machine) to be controlled by users over the internet via Facebook. For 2 full weeks, visitors to their Facebook Page were able to play a game "bubble pop!" that would have one lucky winner win control of the...
Purex 31 Days of Fun
THE CHALLENGE 1) Increase engagement with current consumers and 2) Identify and engage with new audiences. THE STRATEGY Create a sweepstakes with lots of different prizes – a different one every day – and then market each of those individual prizes to specific groups. For each of the mini-campaigns, we used Facebook’s targeting tools to create hyper...
SportsNation's Awesomest Dude in the NBA
SportsNation's Awesomest Dude In the NBA was a Facebook based campaign that asked fans to vote on which NBA player they thought was the most "Awesome" based on their own criteria for the word. Cleveland Point Guard, Kyrie Irving rallied his fans to vote and became victorious by beating out top NBA superstar Kevin Durant due to overwhelming fan support. S...
Terra Chips and Jet Blue's Blue Sky Flyaway
To celebrate Terra Blues, the official onboard snack of Jet Blue, Terra Chips partnered with the airline for the second annual Blue Sky Flyaway, developed by ICED Media, giving passengers an opportunity to snap and share their in-flight snacking pleasures using the hashtag #BlueSkyPic for a chance to win free Jet Blue flights daily. To kick off the cam...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.