Shorty Social Good Awards

Entries for the Shorty Social Good Awards are now closed. Stay tuned for the announcement of finalists! View entries submitted below.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 6th Annual Shorty Awards Best Facebook Campaign

Social media sites may come and go, but the significance of Facebook has yet to waiver. With over 1 billion users on the site, Facebook has become a vital part of every marketing strategy.

This award is presented by Unmetric, the social media benchmarking company that provides deep intelligence on campaigns across Facebook. As a social media support system, Unmetric analyzes Facebook campaign performance and translates those results into actionable award-worthy insights. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results. Click here to see the previous winner and nominees.

Added value for entering: For every entry you will receive a free trial of Unmetric.

Finalists

winner
Turning the Internet Red
Late last year, the United States Supreme Court announced that it would hear two landmark marriage equality cases in 2013, stoking interest and anticipation around the country. Over the six month period leading up to the Court’s rulings in those cases, the Human Rights Campaign (HRC)—the country’s largest organization dedicated to lesbian, gay, ...
finalist
Alex and Ani increase Facebook ad ROI 80% with eBay Enterprise and Kenshoo Social
Facebook has grown to become a vital part of the digital marketing mix for brands and proven itself a powerful direct response channel for marketers, driving significant sales revenue and ROI. For eco-friendly jewelry retailer Alex and Ani, Facebook has contributed greatly to its growth over the past several years. The company is in “hyper-growt...
finalist
The Pepsi Like machine
For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. This innovative idea is si...
finalist
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for students to buy into the new Adobe Creative Cloud subscription model they had to see value beyond the software.So we designed a platform that mirrored the ambition students had for themselves. Whether it was the next masterpiece or the next career...
finalist
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one of the most talked-about makeup collections of the year. The mission was to create a digital experience to launch the new ‘Love Me’ collection and give Smashbox fans a way to experience the makeup, Curtis’ art, and be the star of the show. Fans wer...
finalist
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign for the Middle East. Mentos also needed to increase brand engagement with Arab youth in a more relevant way. With this in mind, we discovered something that fit the brand proposition perfectly. As Arabs, we often find ourselves doing things that do...
finalist
Join the Realm
Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this, HBO and Definition 6 created the Join the Realm sigil creator, a global Facebook application designed to drive awareness for the premiere all over the world using highly personalized, spreadable media. Join...
finalist
Banana Republic's #BRLove4All
As a San Francisco based-brand, we were one of the first companies to celebrate the Supreme Court’s ruling moving California forward on the road to marriage equality. Within moments of the ruling, Banana Republic launched the #BRLove4All campaign - internally within Gap Inc. associates as well as externally through all of its social media pla...
finalist
University of Phoenix’s The Student Center
In 2013, University of Phoenix students faced some pretty unique challenges. They were chasing kids, work deadlines and a degree without any of the traditional campus culture or peer networks to get them through. Definitely no easy feat. So our team leveraged Facebook to lighten the load. We designed a student center for every Phoenix to...
finalist
Nissan - Passion Genome
For the launch of the redesigned Nissan Versa Note, the overarching "Your Door to More" campaign encouraged people to do more of what they love. But it made us wonder, how do you find more people who love the same things you do? So we created The Passion Genome, an immersive, interactive, web experience built using Facebook Connect, which invite...

Nominees

"The Power Inside"
"The Power Inside", presented by Intel + Toshiba, is a social film that tells the story of the invasion of an alien species called Uricks that are disguised as moustaches (or unibrows). They look like facial hair and attach to your upper lip or eyebrows to control your mind. The film's protagonist, Neil, must look inside himself to defeat the invaders and...
Airlines for America: Don't Ground America Campaign
On Tuesday, April 16, the Federal Aviation Administration (FAA) advised Airlines for America (A4A) and carriers that furloughs of air traffic controllers would begin that following Sunday. Carriers were told to plan for imminent, widespread delays on a scale the industry had never seen. The “Don’t Ground America" campaign sought to achieve one sole ob...
BarkBox vs. Citrus Lane The Epic Battle of Cute
Puppies and babies have long battled each other over the crown of online cuteness. BarkBox and Citrus Lane decided to end this debate once and for all by putting it to a vote and letting their Facebook communities battle it out. So began The Epic Battle of Cute! Puppies vs. Babies. 30 puppies and 30 babies went head to head in a wild week of Facebook ...
Cabo Diablo
Cabo Diablo is the newest addition to Campari America’s line of Cabo Wabo Tequilas. The liquid features a coffee punch coupled with an unmistakable, smooth tequila kick. Enjoyed best in chilled shots, Cabo Diablo is a devilish mix of enticing, unpredictable and rebellious. The Cabo Diablo brand is the ultimate expression of free spirit - unadulterated goo...
Coca Cola Arctic Home
In the first quarter of 2013 Coca-Cola launched the campaign ‘Arctic Home’ in 16 European countries. The purpose was to raise awareness of the endangered living conditions of the polar bears in the Arctic and contribute to the World Wildlife Foundations work in the area. To make the issue top of mind in Denmark, we adopted drastic measures. We placed ...
Discover Gift&Get App
During the holiday season, Discover needed to spread the word about ShopDiscover, their shopping site, where Cardmembers could rack up extra Cashback Bonus® just by shopping online. But, at a time when shoppers are inundated with options and offers, consumers needed a guide to help them start. Discover approached DraftFCB with a challenge: ensure Card...
DoubleTree by Hilton – Tropicana Las Vegas Facebook Marketing Campaign
DoubleTree by Hilton is a rapidly growing international collection of upscale hotels that span a variety of metropolitan areas and vacation destinations across more than 360 locations, 31 countries and six continents. At DoubleTree by Hilton, we believe the little things mean everything when it comes to a great travel experience. In order to help creat...
Drunk History
Drunk History has always been an exercise in reinterpreting our collective past, using a ton of booze and as little research as possible. Because let's be honest: except for that one guy who kept all of his notes from high school, history is pretty blurry for most people anyway. So when it came time to promote the show's first season, we took to Facebook ...
Etihad Airways - Vietnam Eats Facebook competition
In October 2010, Etihad Airways launched a Facebook competition to celebrate its new daily Ho Chi Minh City flights and its partnership with celebrity chef, Luke Nguyen. Etihad Airways ran a ‘Vietnam Eats’ competition in which fans were asked to upload photos of their favorite Vietnamese food for the chance to win a pair of Coral Economy Class flight t...
Graceland
The USA series Graceland is a new kind of drama, so it demands a new kind of Facebook page. For Graceland’s premiere season, GLOW produced eight content themes totaling over 90 delivered sharable content pieces on Facebook. GLOW’s beautifully designed custom content introduced Graceland’s characters, setting, and tone to new fans of the show and existi...
How The White Queen Reigned Over Facebook
As a premium cable network, STARZ wanted to increase awareness and tune-in for The White Queen, a show based on British history about three powerful women battling for the throne. In a Facebook target block media buy, we specifically targeted women aged 25-54; a new, previously untapped audience for our original series.Our marketing strategy for The White...
Pretty Little Liars Finale Party Sponsored by It Can Wait
AT&T partnered with ABC Family to utilize the power of Pretty Little Liars' passionate Facebook audience and star, Lucy Hale, to encourage fans to take the “It Can Wait" pledge to never text and drive. To communicate this important message, ABC Family created the ultimate fan experience with a Finale Party Facebook application centered around the Pretty L...
Purex 31 Days of Fun
THE CHALLENGE 1) Increase engagement with current consumers and 2) Identify and engage with new audiences. THE STRATEGY Create a sweepstakes with lots of different prizes – a different one every day – and then market each of those individual prizes to specific groups. For each of the mini-campaigns, we used Facebook’s targeting tools to create hyper...
Rock the Lunchbox
Parents are faced with the daily daunting task of making lunches that are healthier and their kids will enjoy. Honest Tea and 3 other mission-driven companies: Annie’s Homegrown, Stonyfield, and Organic Valley teamed up in a campaign for back to school to make lunch fun again, called: Rock the Lunchbox. We researched thousands of families across the co...
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing and leaves you with minty fresh breath. Given America’s current obsession with bacon related topics, we expected to gain earned impressions from consumers sharing our digital content and to see them engaging with a variety of responses: excitement, disgust, a...
Tennis for the Modern World
At Esurance, we believe in the power of technology to make car insurance smarter and easier. From our super handy mobile app to Fuelcaster™, a gas price predictor and industry first, we leverage innovative tools to evolve the car insurance experience. And in 2013, we teamed up with Bob and Mike Bryan to evolve how tennis fans experience the US Open. Throu...
The San Francisco International Airport Brings Holiday Cheer
The San Francisco International Airport (SFO) has a solid presence across multiple social media platforms. In an effort to capitalize on the busy Holiday travel season and engage all of the airport’s social communities, SFO launched a five-week long photo campaign. Playing off the cardboard cut out concept, SFO invited fans to either upload a picture take...
Univision Deportes Summer Soccer Series
In the summer of 2013, Univision Deportes sought to create a unique experience in soccer utilizing Facebook and a fully interactive environment, positioning Univision Deportes as the ultimate summer soccer destination. The FIFA Confederations Cup and the CONCACAF Gold Cup were the leading soccer tournaments which served to anchor the series. Facebook int...