Not long ago, it took an election to become a mayor. Now, social rules. In this category, Shorty will honor the cleverest use of location-based services that successfully got consumers to look forward to checking-in to certain places based on what they’d receive from your brand. This award honors the best use of Foursquare, Instagram, Google Place, Facebook Places, Yelp or other services for branded location-based consumer marketing. Tell us how it worked and what was the impact. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.