3rd Annual Shorty Social Good Awards Categories

See below for official categories. The regular entry deadline is August 29th, 2018.

From the 4th Annual Shorty Awards Best Use of Video in a Social Media Campaign

If a picture’s worth a thousand words, video’s worth a whole lot more -- and you can’t even fit a anywhere near a thousand words in a tweet. This category honors the real-time media campaign incorporated video in their outreach on Twitter, Facebook and other real-time media channels.


Doug the Puppet
In an effort to broaden the company’s reach to a new and younger audience for the release of the 2012 Ford Focus, Ford and Team Detroit partnered with Hollywood directors Paul Feig (Bridesmaids) and Rob Cohen (The Simpsons). Each video featured the opposite of what would be expected from Ford: an Orange Spokespuppet named Doug. Doug was teamed up with...
Live From The Line
Wanting to let America know that their frozen pancakes are made just like homemade, Aunt Jemima Frozen Breakfast, a Pinnacle Foods Brand, brought its "just like homemade" story to life through its first-ever video-propelled social media campaign. Aunt Jemima Frozen Breakfast wanted to let America know that their frozen pancakes are made just like homemade...
Sucker Free Countdown
We engage our loyal FB fan base on a daily basis, asking them for Hip Hop opinions, online video clip syndication, take Sucker Freestyle submissions, and make our fans a part of the show. We also promote the FB profile through on air promos with a voice over from our very own DJ Envy!Sucker Free has been an unstoppable force on Facebook with growth of +6...
The Glee Project OxygenLive Finale Party
OxygenLive, Oxygen's award-winning multi-screen viewing experience, had its best event in network history with the 8/21/11 East Coast live streaming event for "The Glee Project" finale. The Glee Project OxygenLive Finale Party was sponsored by Neutrogena and coincided with the finale episode of "The Glee Project".OxygenLive, Oxygen's award-winning multi-s...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018