This award honors the best use of cause marketing efforts in business to business project, initiatives and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly,
and the rest of the social web.
The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.