THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Earned Media

Earned media is any material written that hasn't been paid for or created. Sometimes referred to as "free media," examples are a tweet, an article online or a mention in a celebrity TikTok. This award honors the most creative and effective harnessing of earned media.

Winner

Earned Media
winner
Truth, Dare or Dollar
This project is confidential.

Finalists

Earned Media
finalist
gold honor
"Horse Kicks"
As a Convention and Visitors Bureau, VisitLEX’s primary business objective is twofold:  Bo…
Earned Media
finalist
silver honor
Doja Introduces Jibble, Jibble, Jibble
Gen Z is emerging as the most important growth demographic for JBL. JBL has a +70 year legacy as a …
Earned Media
finalist
bronze honor
audience honor
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…
Earned Media
finalist
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Earned Media
finalist
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Earned Media
finalist
JBL X 100 Thieves
Gamers seek authentic voices and turn to trusted influencers and experts for product recommendation…
Earned Media
finalist
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Earned Media
finalist
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Earned Media
finalist
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Earned Media
finalist
Spirit Hallowmeme
In October 2022, Spirit’s costume meme started popping up across social media feeds, first graduall…
Earned Media
finalist
Superior Bowl
Michelob ULTRA’s integrated Super Bowl campaign took over not just the Super Bowl, but the entire S…
Earned Media
finalist
We'll Pay You $5k to Quit
At Trainual, we're constantly releasing out-of-the-box campaigns and eye-catching social advertisem…

Nominees

Earned Media
De Soi Launch Event and Seed Funding
LaRue was tasked with building out a robust affiliate program as well as an earned PR strategy to c…
Earned Media
LAY’S X TAYLOR HALE: THE SALTIEST SHOWMANCE IN BIG BROTHER HISTORY
This summer, LAY’S became a regular (and unexpected) guest star on the 24th season of the popular R…
Earned Media
Rebranding an invasive species
The Great Lakes are in danger of catastrophic devastation from an invasive fish widely known as "As…
Earned Media
TIKI Brand Media Relations Program
In an ever-changing media landscape and with an exceedingly competitive product category, TIKI Bran…
Earned Media
The Canadian Tire Christmas Trail
In 2022, Canadian Tire (CT) launched its new brand purpose: We Are Here to Make Life in Canada Bett…