10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.


"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad ca...
"The Bjorn Identity"
As a highly-involved father of three, I have been familiar with, and a fan of the Baby Bjorn for nearly a decade. One day as I was eating breakfast, which consisted of my kids' leftover food, I came u...
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Francisco to Honolulu. Known as the "Queen of the Skies," the Boeing 747 is a revolutionary aircraft that ha...
ASICS® GEL - Nimbus®20
In 1999, ASICS® launched a high-cushioned shoe named GEL-Nimbus®. It quickly gained a cult following among marathon and long-distance runners who loved its low weight and high cushioning. Loyalists wou...
Best Use of Video
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use video on Facebook as a way to share major news, our culture and brand, and our people. We work closely w...
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We live in a cultural moment where trends move at unprecedented rate, and every day we're reacting and ad...
Dreams Resorts & Spas Turns Planning Stress into Vacation Bliss
The "what-ifs" of travel planning cause such overwhelming stress that people are letting their vacation days go to waste. This stress is particularly felt among "modern" families (i.e., blended familie...
Empowering Young Women
I was very inspired watching the Wonder Woman movie. Gal Gadot's character instills passion and confidence in everyone and particularly in women. I was a shy young girl terrified to speak or to leave m...
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this series is to connect the audience with our brands by showcasing we are the leader when it comes to dri...
NASCAR Dale Earnhardt Jr. and Sr. Tribute Video
NASCAR Social Media, NASCAR Productions and NASCAR Entertainment Marketing set out to create a piece of content that would create interest in Dale Earnhardt Jr.'s first race since missing much of the 2...
Snowfall Videos
When the game is rigged, rewrite the rules. To launch the first season of FX's period drama Snowfall, there were a lot of elements at our disposal that we felt needed to be featured: the vision of the...
The Penske Games
* To create a video series that shows our drivers' personalities* Provide partners a solid but subtle way to garner their logos more exposure* Develop a series that engages fans like never before
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


04 . 15 . 18