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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Penske Games

Entered in Multi-Platform Campaign, Video

Objective

* To create a video series that shows our drivers' personalities

* Provide partners a solid but subtle way to garner their logos more exposure

* Develop a series that engages fans like never before

Strategy

Create a multi-part video series in which fans and potential fans will be exposed to Team Penske drivers having fun by doing silly challenges which showcase their personalities. This will allow fans to see new sides of their favorite drivers or expose the drivers to new fans.

The series will allow fans to see their favorite drivers like never before while allowing partners to receive exposure for their logos through the drivers racing firesuits in which they will wear for every video in the series.

Results

Team Penske was able to far exceed goals for the videos a it we expected a reach of 5,000,000 and total views of 1,000,000. This series was the first of its kind within the motorsports community and allowed the team to change fans and the industry's perception of the team from being a starch shirts type of organization to more laidback and funny - while also having some of the most talented drivers from around the world.

* Total Views from all videos: 4,417,627

* Total Reach from all videos: 13,321,122

* Total Minutes viewed from all videos: 2,771,021

* Also saw articles about the series through For the Win (USA Today), FoxSports.com, Yahoo! Sports, NBCSports.com, IndyStar, NASCAR.com, INDYCAR.com and much more.

Media

Video for The Penske Games

Produced by

Team Penske

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.