10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Philadelphia Eagles

Entered in Sports, Short Form Video, User-Generated Content, Video

Objective

To inspire and serve the greatest football city in America.

Strategy

Our strategy was to implement outside-the-box thinking to create engaging social and video content. As our football team went on their Super Bowl run, we looked to capitalize on their success with our digital platforms. We also relied on our passionate fan base to provide us with user-generated content that could be viewed and enjoyed by millions.

Results

As a result of our strategy, the last calendar year saw our official Twitter account grow by over 1.5 million people (103%), the highest of any NFL club. We also became just the fourth NFL team account to reach the three-million follower mark. Also, our Twitter account saw the highest interaction rate of any NFL club.

Our Instagram account led all 32 NFL clubs in engagement rate and had the highest follower growth at 48.68% (up nearly 460,000 followers). Also, our Facebook page saw the highest growth of any NFL club at 7.01% (up over 212,000 followers).

Media

Video for Philadelphia Eagles

Produced by

Philadelphia Eagles

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18