10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

NASCAR Dale Earnhardt Jr. and Sr. Tribute Video

Entered in Video

Objective

NASCAR Social Media, NASCAR Productions and NASCAR Entertainment Marketing set out to create a piece of content that would create interest in Dale Earnhardt Jr.'s first race since missing much of the 2016 season. He would return to the car for the 2017 Daytona 500, the iconic first race of the NASCAR season.

Strategy

Results

The video is NASCAR's most-viewed in the social content team's history, generating more than 32 million video views across NASCAR's channels.

The video even earned a strong reaction from Dale Earnhardt Jr. himself, who said the video "made my eyeballs sweat."

Media

Video for NASCAR Dale Earnhardt Jr. and Sr. Tribute Video

Produced by

NASCAR, Inc.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18