NASCAR Social Media, NASCAR Productions and NASCAR Entertainment Marketing set out to create a piece of content that would create interest in Dale Earnhardt Jr.'s first race since missing much of the 2016 season. He would return to the car for the 2017 Daytona 500, the iconic first race of the NASCAR season.
The video is NASCAR's most-viewed in the social content team's history, generating more than 32 million video views across NASCAR's channels.
The video even earned a strong reaction from Dale Earnhardt Jr. himself, who said the video "made my eyeballs sweat."
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