3rd Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is June 20th, 2018.

From the 10th Annual Shorty Awards Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives. See previous winners and honorees here.

Finalists

finalist
BuzzFeed and Prime Video: The Grand Tour Season 2
BuzzFeed and Prime Video teamed up for the second season of Prime Video's hit series, The Grand Tour, following a successful partnership for Season 1, Together BuzzFeed and Prime video set out to raise awareness and drive viewer intent for the new season by creating a cross-country "Dirty Tour" trilogy mirroring the climates the cast of Grand To...
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing to life, in an emotionally relevant way, the brand promise of delivering on-of-a-kind, story worthy stay experiences. Identifying the powerful connection between music, story, and experience, the hunt was on to find the right artist, narrative, an...
finalist
Guilty Party: The First Interactive Drama Built for YouTube
How do you take a century old communications company and reposition it as the future of entertainment for digital natives? This was the challenge that AT&T presented us with. Not a small task, but definitely a fun one.In order to communicate the relevance and value of the AT&T brand to young people, AKA consumers who intentionally evade traditio...
finalist
audience
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this series is to connect the audience with our brands by showcasing we are the leader when it comes to driving culture and creating conversation. On our first episode, we explore the reason why hip hop is now the #1 music genre in America. How is a cou...
finalist
VIVO Viewtube
The objective was to attract the attention of attention-deficit Indian millennial and get them to watch our ads and not skip it.

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018