10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Influencer & Celebrity Snapchat Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, takeover or project on Snapchat.

See previous winners and honorees here.


AMC Theatres and Coca-Cola engage Snapchat influencers to drive concession purchases at the movies.
Since 2015, AMC Theatres and Coca-Cola have partnered on an integrated marketing campaign in an effort to drive teen attendance and concession purchases at AMC. The #cupgrade program – which provides teens with an exclusive Coke and popcorn offer each quarter – has continued to evolve over the years; however, the overall goal has remained the sa...
6 Days, 7 Nights
Marriott Rewards is one of the most well-known loyalty programs in the world; but when it came to younger travel-loving audiences (adults aged 21+), it sought a stronger connection. This branded series' objectives were two-fold among this audience:— Increase awareness of Marriott Rewards and its portfolio of brands— Shift perception of Marriott ...
IKEA Back to College
Price-war messaging is rampant amongst retail brands looking to win amongst students preparing to head back to college. To win with these consumers IKEA needed to breakthrough this noise by elevating the brand beyond just affordability, IKEA needed to connect with them on the attributes that matter most to them – unique styles and personalizatio...
Maroon 5 - "Red Pill Blues" Snapchat Campaign
The objective of our campaign was to create a moment in social media that aligned perfectly with the theme of the music in addition to the theme of the album art. We wanted to complement the Snapchat concept with exciting stunts that effectively facilitated our marketing efforts around the band's sixth studio album.
Skol Skribbles - Transforming Snapchat with Vikings Fans
It's no secret that Minnesota Vikings fans are extremely passionate about the team. With a winning season this year, fans are eager to follow the Minnesota Vikings on as many social and digital channels as possible. Snapchat has been a growing platform for the fans, so we wanted to find a way to celebrate their creativity and dedication week aft...
#USOpenxSpectacles - A Stunt Like No Other
Snapchat Spectacles at the 2017 US Open: A Grand Slam FirstYour US Open tennis story shared your way on SnapchatUS Open - the event you make your own;Spectacles - your memory framed from your point of viewA tournament known for innovation, the US Open aimed to give fans a new and dynamic way to share their US Open experience by way of a physical...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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