10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.
#DoYou PUMA Women Influencer Campaign
In the ever crowded women's sport style space, competition for an engaged female audience is fiercer than ever. For brands like PUMA, this means breaking through the noise to create authentic, engaging relationships with women who see through traditional marketing bullsh*t.We set out to gain social relevancy and exposure by connecting with and inspiring w...
#JourneyCalifornia - The Luxury Collection Hotels & Resorts
The Luxury Collection partnered with Instagram travel and lifestyle influencers to launch and execute #JourneyCalifornia. A campaign that provided a real-time travel diary as 9th annual Shorty's awards finalist for Instagrammer of the Year, Paulo Del Valle and girlfriend, Raira Venturieri explored the coast of California. The pair stopped at three of our ...
American Assassin's Badass Influencer Activation
To engage and and drive awareness among M25-54 leading into the theatrical release of American Assassin to ensure a successful opening weekend.
European Wax Center's Strut Society
As the largest waxing company in the U.S., European Wax Center (EWC) believes that revealing beautiful skin is the first step toward revealing the best version of yourself. The brand's mission is to inspire women to be authentic and unapologetically confident in everything they do. To raise awareness for this message among their target audience,...
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
The goal of New Year's Eve at Planet Fitness is as simple as it gets: own the busiest and most competitive time of the year in the fitness / wellness industry.January offers fitness clubs a chance to welcome new members with open arms and set New Year's resolutioners on the right track for the year to come. For us, it's not just about driving joins and be...
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our objective was to amplify the features of The Frame by using design-centric influencers to showcase a new approach to TVs. So, we found old and unused spaces and asked design influencers to create something completely new with them. All while using The Frame a...
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z demographics as the brand prepared to debut its new Fresh Forward design through their activation, "The Green Room, baked by Subway," at five music festivals across the United States: The Hangout, Governors Ball, Bonnaroo, Firefly, and Outside Lands. We were...
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at what life on tour is like. For each of the twelve shows, one of the performing artists was called upon to take over the iHeartRadio Instagram Stories in order to create the first-ever "iHeartRadio Jingle Ball Tour Diaries." When the tour concluded, these di...
VMA Nominee Announcement on Instagram Live
We had 3 goals going into the 2017 Video Music Awards category and nominee reveal: Innovation, Awareness and Authenticity.Fans countdown the hours each year until MTV reveals the nominees for the Video Music Awards, sending us their theories and showing support for their favorite artists. This year, we wanted to deliver the news in a way that felt innovat...
Vikings Instagram Group
With 1 football team, 10 away games and 514,000 passionate Instagram fans, the Minnesota Vikings needed a new way to showcase the beauty and best-kept secrets of the cities that we traveled to throughout the season. The team is incredibly fortunate to have a dedicated group of fans that like to travel to road games to cheer on their team. Knowing this, we...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18