10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The 2017 iHeartRadio Jingle Ball Tour Diaries

Entered in Instagram Partnership, Instagram Story

Objective

To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at what life on tour is like. For each of the twelve shows, one of the performing artists was called upon to take over the iHeartRadio Instagram Stories in order to create the first-ever "iHeartRadio Jingle Ball Tour Diaries." When the tour concluded, these diaries reinforced iHeartRadio's brand goal to connect music fans to their favorite artists.

Strategy

This year iHeartRadio wanted to take their legendary Jingle Ball Tour social media presence to new heights. Through a collaboration with artists' teams and management, iHeartRadio was able to secure twelve unique takeovers. A different performing artist controlled iHeartRadio's Instagram Stories at every tour stop.

The diaries gave fans an exclusive behind the scenes look at both the iconic Jingle Ball Tour and tour life for twelve different musicians. From Kelly Clarkson hanging out with her children backstage in Boston to Camila Cabello shopping for a coloring book in Chicago, these full-day takeovers on the iHeartRadio Instagram Story delivered exciting unfiltered content that could not be found anywhere else.

Results

After twelve cities and twelve different takeovers, the Jingle Ball Tour Diaries generated over 10.5 million views. The campaign received national press recognition from Billboard and MTV, and helped contribute to the 12.5 billion social media impressions amassed during the 2017 iHeartRadio Jingle Ball tour.

Media

Video for The 2017 iHeartRadio Jingle Ball Tour Diaries

Produced by

iHeartRadio

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18