CONGRATULATIONS WINNERS! WATCH THE SHOW

9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

@paprbackparadise

About @paprbackparadise

It’s a simple premise, really—Photoshop comedic titles onto everyday paperback books, based on the ridiculous cover illustrations. And yet it took Paperback Paradise (“The world’s #1 used book store”) until 2016 to start posting their hysterical takes on old Hardy Boys adventures, The Boxcar Children, and every paperback in between. A seemingly banal Sweet Valley Twins cover with lily-white characters near a school bus becomes “Privilege Trip” and a Goosebumps vampire emerging from a coffin is now “Welcome to Tinder.” Never one to shy away from more explicit interpretations, @paprbckparadise quickly collected over 130K followers on Twitter, changing the way we look at our bookshelves forever.

@paprbackparadise's best work on social

https://twitter.com/paprbckparadise/status/710148236279828481/photo/1 https://twitter.com/paprbckparadise/status/714950152826388480/photo/1 https://twitter.com/paprbckparadise/status/758815411907342336/photo/1 https://twitter.com/paprbckparadise/status/732669361970761728/photo/1 https://twitter.com/paprbckparadise/status/766427726009905152/photo/1

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.