Joanna Goddard started a magazine career at Cosmo in 2001, but ten years and ten magazine and blog jobs later, she turned her side project, A Cup of Jo, into her full-time job, with the help of a small team of three other women well-versed in news, fashion, blogging, and style. Shoutouts from Forbes, Refinery29, Martha Stewart, and J Crew have catapulted her honest, accessible posts into the public eye, and her range has expanded a bit—she now covers food, interior design, traveling, and, of course, the trials and tribulations (and tricks of the trade) of being a mother.