Lego Loki was born in Jotunheim in AD 965, to parents Laufey and Farbauti. As he was a runt Laufey abandoned Lego Loki in a temple to die, but he was instead stolen by the evil baby thief Odin. Lego Loki has one not-brother, the oafish dullard Thor, who would later reveal his true villainous colours by tossing Lego Loki into an abyss and then added insult to injury when the matter was discussed by claiming that Lego Loki imagined it. Lego Loki represents none but himself. All mortals are beneath him, but if they are well behaved he may grant them a boon and deign to rule them. There are no men like Lego Loki, therefore his use of social media can only ever be unique. His Twitter and other social media accounts are used to issue orders to his mortal minions and to inform Midgard of the many failings of both the Avengers and his not brother, Thor.