Around the Way app is a mobile application that locates the nearest African American-owned business and provides step-by-step directions. Based in New York, Around the Way’s mission is to equalize the opportunity in the mobile space for black-owned firms, locally and throughout the U.S. The company believes that far too often, competition from large corporations with extensive budgets force smaller businesses to close. Around the Way app is the resource to level the economic playing field. The app provides black-owned businesses a free resource to list their business and stay in touch with their core consumer base.