CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Intel "Inside the Music"

Entered in Social Media for Music

About this entry

To promote Intel's new product, the Ultrabook, we partnered with Pandora to engage our target. Intel’s ‘Inside the Music’ program gave Pandora users the first-ever opportunity to understand how Pandora serves up its tracks, lifting the hood on the Music Genome (Pandora's proprietary taxonomy of music DNA). When users “thumbed-up" a track, they were served an Intel branded message promoting a mini-site experience where they could explore six different genres of music. The site featured audio featurettes, interactive pop-ups, and demos - all explaining how Pandora serves its music. For the first time, listeners could launch Ultrabook-branded Pandora stations based on precise song attributes like guitar effects and vocal harmonies. While users were discovering the DNA of the music they loved, they were also discovering the DNA of the Ultrabook. Videos, experiences, images and links to Intel.com were woven naturally into the experience.Since the campaign launched in April 2012 there have been 400k unique visitors to ‘Inside the Music’. Over 18k audio featurettes have been played, 13K Ultrabook branded radio stations created and 23K views of the Intel Ultrbook video advert have taken place. Impressively, the average time spent in the hub environment is 11 minutes, far above the average of previous environments Intel has created. Using analytical data we can also see that our visitors are extremely engaged. Users who have interacted with ‘Inside the music’ are 200% more likely to click through to Intel.com vs. users who viewed standard digital messaging. This was a media first and a first for Pandora. Intel was able to partner with Pandora to deliver a perfect synergy between content and advertising. In the end the consumer was rewarded with a fantastic user experience while simultaneously educated about the benefits of the Ultrabook.

Why does this entry deserve to win?

http://awardshare.omd.com/Shorty%20Awards/Intel%20Pandora/

Media

Produced by

OMD

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.