From the 5th Annual Shorty Awards
Best Use of Social Media For Music
The age of Pandora, Spotify and SoundCloud is upon us. Queues around the block from a record store have now translated to eagerly attentive followers who wait at any moment for their favorite artist or band to tweet a new song, post a new music video to Facebook, or create a new playlist on Spotify. Brands are now flocking to the top social music platforms to find consumers and share relevant music that can connect them with their products or services. This award honors the best use of music in a social media campaign by a brand.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.