THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 5th Annual Shorty Awards

ICED MEDIA

Entered in Mid-Sized Agency

Objectives

"DIGITAL PIONEERS" ICED Media is a best-in-class boutique digital agency. Founded in 1999, we remain at the forefront of harnessing consumer adoption of emerging technology to meet business objectives for our clients, with services evolving to innovate ahead of the market. Our services include: Digital Strategy, Community Management, Web and Mobile Development, Content Creation, Video Production, Media Planning and Buying, Influencer & Blogger Programs and ICEDMetrix® our proprietary analytics tool. This expertise has earned us Agency of Record status from leading brands such as Maybelline New York, Kmart, and Terra Chips and new assignments from Ford Motor Company and Paramount Pictures. ICED Media has helped position our clients as first-movers in the digital space by creating some of the most celebrated digital marketing campaigns over the past decade. Leveraging longstanding relationships–spanning platforms, influencers, and technology partners–our team has the expertise, insight, and resources to activate quickly. Our proprietary infrastructure enables each client to benefit from digital thought leadership across disciplines and our keen focus on real-time optimization guarantees success. In the past few years, ICED Media has created multiple first-mover milestones on behalf of our clients. In 2009, we partnered with Facebook on the first-ever retail study exploring best practices around open graph with client QVC. In 2010 we launched the first-ever Foursquare fashion special with our client Diesel. Then, in 2011, ICED Media was one of only 10 global partners invited to participate in the launch of Facebook Deals on behalf of our client Palms Casino. Never slowing down, 2012 was ICED Media’s most successful year ever. During 2012 alone, we created the first-ever “Power Pinner" Pinterest ambassador campaign for Calypso St. Barth, produced the prestigious Bloglovin’ Awards, developed Uber’s first-ever brand partnership with client Ford Motor, led Kmart to fashion week success with its fourth annual Kmart Concierge program, and drove massive online and offline buzz around global announcements for our client’s DKNY and Maybelline New York. Recognized by Mashable, The Wall Street Journal, The New York Times, Fast Company and many more leading business and technology trades, ICED Media and our clients continue to receive industry-wide accolades for our groundbreaking work.

Strategy and Execution

http://icedmedia.com/ Stand Out Activations: http://icedmedia.com/casestudies/case-study-ford/ http://icedmedia.com/casestudies/case-study-kmart-solves/ http://icedmedia.com/casestudies/case-study-terra-chips/

Media

Entrant Company / Organization Name

ICED MEDIA

Link

Entry Credits