Maybe the only thing growing faster than the overall volume of social conversation are the proliferation of specialized social media channels, each requiring a distinctive brand approach. As brands expand their social channels far beyond a twitter feed and a facebook page, forward looking brands are seeking integrated social content strategies that work across dozens of social channels. This award honors the best mid-sized social media agency (21-100 people) that has excelled in helping clients orchestrate the pandemonium into a coherent multi-channel social presence.
Agency Judging Criteria and Submission Requirements:
-Creativity and Innovation -- specific examples of creative/innovative uses of social media
-Effectiveness -- identify how entrant has achieved great results through social media efforts
-Additional criteria for Agency category – a description of overall excellence.
Please provide specific examples of how agency: is advancing social media disciplines, creating client successes, providing social media leadership, and building staff experts. Include specific examples of how agency is advancing social media disciplines
-Links to Shorty Industry submissions – judges will consider quality of all Shorty Industry Award submissions the agency was involved in, include all Shorty Industry submissions.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.