THE 14TH ANNUAL SHORTY AWARDS

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From the 5th Annual Shorty Awards

Revolutionizing College Admissions with 7Summits and MSOE

Entered in Mid-Sized Agency

Objectives

Milwaukee School of Engineering (MSOE) and 7Summits are revolutionizing the college admissions process. MSOE's new online community, Bridge, was brought to life by social business agency 7Summits and is designed to provide prospective students, parents and counselors with a place to deepen engagement throughout the admissions process. Bridge provides a platform for students and parents to better understand what MSOE has to offer, access shared resources, converse with currently enrolled students and manage their own candidacy. The community also provides a launch pad for the application process. Candidates can plug into a powerful application platform that’s directly integrated with MSOE’s admissions system via an online dashboard. Participants even earn badges along the way as milestones are reached, helping maintain momentum. MSOE is leading the way in the evolution of online college admissions as a result of their relationship with 7Summits. 7Summits combined and integrated a multi-step, multi-system process into a streamlined and engaging admission experience for all parties. The site’s custom admission application form and progress tracker help simplify the admissions process like never before. MSOE saves time from increased functionality and more straightforward processes, while prospective students get the support of existing students, faculty and parents in one easy-to-access online community. It provides a place for open Q&A, and offers integrated self-service and convenient functionality, such as allowing sign-on through Facebook. MSOE is one of the first universities to harness this new level of social engagement, pushing standards in the world of admissions as colleges and universities compete for precious student enrollment. Because of Bridge, MSOE was named one of the country's ten most innovative colleges here: http://www.onlineuniversities.com/blog/2012/02/the-10-most-innovative-colleges-in-the-country/ “As a university, we are constantly looking to advance our capabilities in the classroom and in admissions. We recognize the need to engage students in a way that resonates with their daily lives and social media has reshaped those interactions. We worked with 7Summits to develop a social business strategy and community plan," said Tim Valley, vice president of enrollment management for MSOE. “Now, Bridge allows us to interact with students on a level where they are comfortable. The most important thing to us is student success, and having a community available that helps them determine whether MSOE is the right fit is beneficial to everyone." “7Summits took the time to listen to and understand our needs," said Valley. “Their approach to social business helped us create a new platform for reaching prospective students, and we’ll soon be discussing ways to extend Bridge’s capabilities." BuddyPress featured the new community here: http://buddypress.org/2012/12/re-thinking-college-admissions-with-buddypress/

Strategy and Execution

http://www.youtube.com/watch?v=ANJ4ZjuEUhU https://admissions.msoe.edu/community/ http://www.onlineuniversities.com/blog/2012/02/the-10-most-innovative-colleges-in-the-country/ http://buddypress.org/2012/12/re-thinking-college-admissions-with-buddypress/

Media

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