Throughout the crucial 2012 Election cycle, Univision threaded social media across #Destino2012 coverage. The Election Day activities alone ranked the network as one of the Big Five networks with social TV activity, regardless of language and No. 1 Spanish-language news source on social with 1.4 million of Social TV activity. According to SocialGuide, the Univision hashtag, #Destino2012, ranked as the No. 4 top TV hashtag on Election Day and Univision handles (@uninoticias, @unipolitica and @univision) were among the top 20 TV program accounts. Additionally, Univision News co-anchor Jorge Ramos' Twitter account ranked as the No. 2 top TV star account.Viewers were an integral part of Univision’s Election coverage through social media. Kicking off with dedicated social properties, users had real-time access through Twitter via @uninoticias, @unipolitica, @uninewspolitics and via #Destino2012 as well as topical hashtags. Through Univision Facebook pages, voters had access to live updates, debates, analysis and the latest coverage. Additionally, Univision was the exclusive Spanish-language news source for the YouTube Elections Hub. Leading up to Election Day and in direct partnership with Facebook, Univision identified an opportunity to host one-of-a-kind “Meet the Candidate" events with President Barack Obama and Republican presidential candidate Mitt Romney. Audience had one-of-a-kind direct access to the candidates as their questions submitted via Facebook were asked on the broadcast to both Obama and Romney. These one-on-ones events were exclusively streamed via Facebook in English, in Spanish on UnivisionNoticias.com and later televised on the Univision Network. Univision created a dedicated section in Facebook to house all elements of the events. Univision continued to leverage social media full force throughout the Debates via the dedicated YouTube Politics Hub, in real-time on Twitter and on Facebook. On the broadcast, real-time Tweets from viewers were integrated during the post-debate analysis show, in addition to LIVE Tweeting by the political analysts. Google+ Hangouts were also held for pre and post debate analysis to capture real-time reactions from the audience. Each debate and Google+ Hangout was streamed LIVE on the politics hub. Election Day - The social media pulse featured a dedicated social media position that integrated viewers’ opinions and updates as well as provided social updates and analysis on traffic and stats. Once President Obama’s reelection was announced, Univision asked viewers to participate in an on-air LIVE Twitter poll, asking which issue POTUS should first tackle in office using specified hashtags #primeroinmigracion (immigration) or #primeroeconomia (economy). Up-to-the-minute data and real-time updates based on viewers’ social responses to key election night questions and a social map highlighting users’ Twitter comments from different states were also broadcast on-air. Voters at the Election Day polling locations were also encouraged to submit photos and videos via the “Tu Camara" feature on the Noticias app which were then featured on our coverage.
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