THE 14TH ANNUAL SHORTY AWARDS

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From the 4th Annual Shorty Awards

#RockTheWorld really Rocks!

Entered in Twitter Hashtag

Objectives

The LinkedIn Rockstars #RockTheWorld of our friends and fans. We use Twitter to inspire and lead people to great content that provides them real meaning and to prove that you really can enjoy your work while you Rock The World! The result is a strong and engaged following of friends and fans that have propelled us into two of the top 25 spots on Forbes 2012 Top 50 Social Media Power Influencers list. Mike O'Neil and Lori Ruff, The LinkedIn Rockstars, work to inspire our friends and fans, showing them how accessible Social Media is. We are approachable and fun. Our world is full of people we ENJOY doing business with. We use #RockTheWorld for our Annual Premier Holiday Party as well as when we travel to different cities across the US: From San Francisco to Boston, Seattle to Atlanta, Denver to Minneapolis and everywhere in between. We use it in between events to share knowledge of LinkedIn and Social Media as well as to just have a little fun. Not forgetting that the idea is to build relationships, we also use the hashtag as a personalized shout out to people who inspire us. The result is a strong and engaged following of friends and fans that have propelled us into two of the top 25 spots on Forbes 2012 Top 50 Social Media Power Influencers list.

Strategy and Execution

A quick search for the hashtag at http://rs.peoplebrowsr.com/ confirms we've been actively using this hashtag since late 2009.

Media

Entrant Company / Organization Name

Rock The World Media

Link

Entry Credits