3rd Annual Shorty Social Good Awards Categories

See below for official categories. The regular entry deadline is August 29th, 2018.

From the 4th Annual Shorty Awards Best Use of a Hashtag on Twitter

The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags on Twitter for a specific brand, marketing campaign, product, or service. Both organic and promoted hashtags are eligible for this award.


The #1yeartogo campaign created what Mashable.com called ‘a new Olympic event – competitive tweeting’ (http://l2012.cm/pE1Ys4) which raised awareness around one year to go to the London 2012 Olympic Games. Twitter users from 153 countries posted over 165,000 tweets to the ‘Digital Olympic Stadium’ visualisation; www.london2012.com/oneyeartogo, using the #...
#RockTheWorld really Rocks!
The LinkedIn Rockstars #RockTheWorld of our friends and fans. We use Twitter to inspire and lead people to great content that provides them real meaning and to prove that you really can enjoy your work while you Rock The World! The result is a strong and engaged following of friends and fans that have propelled us into two of the top 25 spots on Forbes...
What is social media when it really comes down to it? It’s listening to people, right? It’s actually hearing what they want, what they have to say. Their needs, their opinions. Complaints and adoration alike. What if you had a follower that wanted something, something that is out of reach for the 99%: Audi's halo car, the R8? What if she was so pers...
30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
In early 2011, the American Airlines became the first domestic legacy carrier to launch official social media channels for their loyalty program AAdvantage. After an initial campaign targeting Facebook users netted over 260,000 new likes, it was time to focus attention on growing the Twitter community.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018