10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Alienist: How Social Led to a Record Setting Premiere

Entered in Television, Facebook Video


Turner and Fullscreen partnered to launch TNT's largest original series of all-time, The Alienist, with a multi-platform, video-first campaign that gave the 19th century thriller a social focus exploring the madness that lies within us all.


Capitalizing on the draw of an A-list cast (Daniel Bruhl, Luke Evans, and Dakota Fanning), Fullscreen's strategy was to tease the emotional and high-stakes narrative by focusing on character and thematic video to create moments of impact that broke through the noise online.

The pre-premiere campaign focused on broadening awareness on Facebook by leveraging a varied roster of elevated video pieces:

Serialized 90-Second Narrative Ads

Elevated Character Vignettes

Talent-Driven Facebook Lives

Thematic Facebook Canvas

Facebook Watch Series

Social Event Coverage

Tastemaker Video

During the premiere itself, we continued our video-first approach on Twitter with an innovative live tweeting strategy that leveraged character videos posted in real-time around key moments in the narrative as they aired.

Then, in the days that followed, a creative approach to Instagram Stories that featured recaps for each episode in the form of chapters extended conversation, with engaged viewership holding above 90%.


Our campaign resulted in record tune-in for a drama on TNT with Deadline citing digital's impact as a major driver:

"The first episode also counts among its accomplishments a record digital opening for TNT. It generated more than 4 million total minutes watched on TNT's apps and sites, sparking more than 10 million social engagements."

Produced by

Fullscreen, Turner


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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