It's No Fluke – An Original Podcast

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‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.

Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.

New episodes drop every Tuesday and Thursday. Stay tuned!

Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.

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About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. 

Latest Episodes

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E368 Meredith Levine: The 10-Year Rule & Intergenerational Fandom

Meredith Levine is a Fanthropologist, studying fans and fandom and doing strategic audience development research and strategy work at the intersection of Hollywood and the Creator Economy. She is also the VP of Audience Development at SuperBam, helping media companies adapt their back catalog and currently airing content for social digital video distribution.

Prior to SuperBam and her consultancy, Meredith worked in strategy at Theorist Media and in fandom research at Troika and ZEFR. Meredith has her M.A. in Critical Media Studies with an emphasis in Fan Studies from UCLA, and has spent time as a professor and guest lecturer of Fan Studies at USC, Emerson, UCLA, and the University of Colorado, Boulder.


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E367 Glenn Ginsburg: The Most Successful Campaigns Don’t Stop at Creators; They Spark Participation

Glenn Ginsburg is the President of QYOU Media, a media and entertainment company powered by the creator economy. QYOU specializes in developing, creating, and distributing creator-centric campaigns that help brands connect with audiences and make a cultural impact across social and digital platforms.

With more than 25 years of experience across the creator economy and wider entertainment and media industry, Ginsburg has been instrumental in building and optimizing the QYOU team since he joined 2015 and currently oversees brand partnerships, strategy, creative content development and distribution with a client portfolio that includes Hulu (Paradise), Paramount Pictures (A Quiet Place: Day One and Smile 2), Kraft Heinz (Buffalo Wild Wings x Mustard), Warner Brothers (Wonka), 20th Century Fox, Sony Pictures, DreamWorks, and other leading entertainment companies, as well as Ubisoft, Hyundai, Kraft Heinz, MGA Entertainment and more.


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E366 Louisa Frahm: Multimodal Search & The Future of SEO

A proud California girl, Louisa Frahm was born and raised in San Diego. She received her undergraduate degree in journalism from the University of Colorado at Boulder in 2012. Throughout the past decade, she's built a booming career in the news SEO world, conducting search efforts at E! Online, Yahoo!, TMZ, People Magazine, Entertainment Weekly, the Los Angeles Times, and ESPN. She also served as a Trends Curator on the Google Trends team. 

To bolster her communications skill set, she acquired a master's degree in communication management from the University of Southern California in 2021. Leadership development and mentoring are two of her biggest professional passions. When Louisa isn't busy with work, she loves enjoying any and all things pop culture with her family and friends. Her Funko Pop collection is over 100 figurines strong. Ask her about Prince, Freddie Mercury, and David Bowie.


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E365 Jenn Herman: Building a Successful and Sustainable Side Hustle

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies.

Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.

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E364 Rachel Simon: Finding Unique Angles in a Crowded Market


Rachel Simon is a journalist and author whose work has appeared in The New York Times, The Cut, Glamour, Vice, and many more outlets. A former editor at Bustle and Mic, her debut book, Pickleball for All: Everything But the "Kitchen" Sink was published by HarperCollins in 2022.

She also teaches writing with Redbud Writing Project and Gotham Writers Workshop, and constructs crossword puzzles through her business Clue & Brew. A New York native, she earned a B.A from Boston's Emerson College and now lives in Raleigh, NC.

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E363 Jeff Tousignant: Capturing The Best Air in the World

Jeff Tousignant is Head of Marketing at Air, where he leads brand and go-to-market strategy for the company’s creative operations platform. Based in New York, he brings experience from leading technology and consumer brands including Figma and Duolingo, with a focus on helping teams scale high-quality creative work in an increasingly AI-driven content landscape.

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E362 Luke Smith: Where Indie Agencies Can Compete and Lead Right Now

Luke Smith is the co-founder and Global CEO of Croud, a leading independent digital agency he founded in 2011. Under Luke's leadership, Croud has become a full-service global business, delivering innovative marketing solutions to top brands like Amazon Prime Video, Nespresso, and Ford.

Luke has grown the Croud team to over 600 employees across offices in the UK, US, and MENA, with a global network of on-demand digital experts known as "Croudies" providing coverage in 118 markets and 86 languages. Through strategic acquisitions like Born Social and Vert Digital, Luke has further expanded Croud's capabilities.


Beyond impressive growth and award-winning client work, Luke is passionate about fostering a positive work environment, as demonstrated by Croud's inclusion in the Sunday Times Best Places to Work list for two years running.

Outside of leading Croud's global business, Luke enjoys spending time with his family, taking on various sporting pursuits, collecting wine and supporting the below average Championship club Preston North End.


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E361 Ryan Stern & Alexa Tonner: Navigating The Chaos of a Volatile News Cycle

Ryan Stern is Co-Founder and Chief Executive Officer of Collectively and Alexa Tonner is the Co-Founder and Chief Operating Officer of Collectively, a global leader in creator marketing that transforms brands into social-first enterprises, part of the Brandtech Group.

Collectively quickly rose to prominence as a strategy-led data-backed creator marketing partner to some of the world’s leading brands including Unilever, Dove, TRESemmé, Intuit QuickBooks, Salesforce, Meta, Converse, Delta, and many more. Collectively was the first creator marketing company recognized by Fast Company’s Most Innovative Companies list and has earned Cannes Lions, Effie, Webby, Glossy, Shorty, and OMMA awards for its programs.

In 2025, Ryan was named an Advertising Week Future is Female nominee and Collectively was named to Adweek’s Fastest Growing Agencies and Top 10 women-led agencies.

In 2026, Alexa was named an ADWEEK Architects of Culture Honoree.






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E360 Michael Wasserman: Creator Fundraising Hit $100M on Tiltify in 2025

Michael Wasserman is the CEO and co-founder of Tiltify, the leading fundraising platform that empowers digital communities and charities to raise funds through innovative interactive technology. With a passion for leveraging technology to drive social impact, Michael has played a pivotal role in transforming how nonprofits engage with their communities and harness the power of online fundraising.

Under his leadership, Tiltify has forged partnerships with numerous organizations and content creators, fostering a vibrant ecosystem dedicated to charitable giving. Michael's entrepreneurial spirit, combined with his extensive background in digital marketing and fundraising, positions him as a visionary at the intersection of technology and philanthropy.



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E359 Brittnee Barnes: It's Time For a Vybe Check

One of the biggest (of many!) frustrations with dating apps today is something most people know well: you match with someone who has a great profile, the texting is solid, and then you meet in person and realize there’s simply no chemistry. That exact disconnect inspired Brittnee Barnes, founder and CEO + Co-Founder of Vybes, to build the platform.

Vybes is designed to help users understand that chemistry before committing to a first date through a feature called the Vybe Check, a quick in-app face-to-face call that lets people experience someone’s real voice, energy, and personality before meeting offline. 

The platform also takes a more curated approach to dating. Vybes is application-based, verifies users through IDs and social accounts, and offers exclusive in-person events so members can connect beyond the screen.

The company also launched Vybes Villa, a creator-led reality dating series that blends dating culture with unscripted storytelling. The first season, which launched earlier this year generated hundreds of thousands of views per episode, driving 50,000+ new applications to be submitted, 47% of new users are completing a Vybe Check within their first week on the app, and 2,000 users have already applied for Season 2. 


THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

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