It's No Fluke – An Original Podcast

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‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.

Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.

New episodes drop every Tuesday and Thursday. Stay tuned!

Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.

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About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. 

Latest Episodes

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E297 Leslie Walsh: Can AI Be Creative?

This is a conversation about augmenting, not automating, creativity.

Leslie Walsh is the Head of Strategy at RYA, the AI SaaS provider that’s creating innovative campaigns for name brands. Leslie’s experience as an advertising veteran includes leading brand and digital strategy for some of the world’s biggest brands like MINI Cooper, Nestle, Oscar Mayer and AT&T. Leslie is a graduate of the University of Georgia.

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E296 Brian Solis: Why a Mindshift is Needed

Forbes has called Brian Solis “one of the more creative and brilliant business minds of our time.” ZDNet heralded him as “one of the 21st century business world’s leading thinkers,” and Entrepreneur Magazine described him as "a world's top superforecaster."

Check out his latest bestseller, ⁠Mindshift: Transform Leadership, Drive Innovation and Reshape The Future

Brian is a world-renowned digital futurist, 9x best-selling author, and international keynote speaker. He has published over 70 widely read research reports that explore the future of business and industries, disruptive technologies, and shifts in markets and consumer behaviors. 

Brian serves as the Head of Global Innovation at ServiceNow. In his role, Brian leads a global network of Innovation Officers and Futurists who study emerging technologies and micro and macro trends, business transformation patterns, and customer insights to understand important shifts affecting organizations and the markets they serve.  

The Innovation team produces original research and thought leadership and delivers presentations and workshops that help leaders anticipate shifts, capitalize on trends, and drive resilience and long-term growth. 

He is published in industry publications such as Harvard Business Review, Fast Company, CIO, Forbes, and Worth. And he has consistently been recognized as one of the world's leading thinkers in innovation, business transformation, and leadership for almost three decades. 



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E295 Sari Zeidler: Meeting The Audience Where They Are

Sari Zeidler is the vice president of audience development for NBCUniversal Local.

In this role, Zeidler leads audience strategy for the division’s extensive digital portfolio, which includes desktop and mobile sites, mobile and connected apps, social media and OTT platforms for 50 media properties, including NBC- and Telemundo-owned stations and the NBC Sports Regional Networks.

Overall, Zeidler has more than 15 years of experience growing audiences and building engaging content strategies at some of the world’s leading media organizations. Throughout her media career – which has included experiences as a writer, editor and producer – she has worked in Washington D.C., Atlanta, New York and London.

Prior to joining NBCU in 2019, Zeidler spent nearly three years with Quartz as director of growth and editorial director of growth. Previously, she served as social media editor and international homepage & features producer for BBC.com during a three-year tenure. She also worked at CNN in a variety of digital, production and news roles.

Zeidler began her career as an award-winning general assignment reporter for the Long Island Herald after graduating from the University at Albany with a degree in English.

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E294 Maren Hamilton: How an Unexpected Viral Request Unlocked the Future of Marketing

As a thought leader on all things social media, Maren Hamilton has consistently driven community engagement for brands like The North Face, Starbucks and most recently Popfly. She holds a master’s degree in Digital Media from the University of Washington and is a public speaker on social media strategy, creator marketing, and digital trends. When she’s not on TikTok, you can find her on the trail or paddling the river with her pups.


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E293 Destiny Chambers: 2025 Was Giving Auto-Fill Energy, Here's How to Surprise People

Destiny K. Chambers is a seasoned marketing executive with a strategic approach to driving brand awareness and market leadership. With over 13 years of experience, she has a proven record of not just steering marketing initiatives, but igniting brand growth and achieving measurable business outcomes. Most recently, as Vice President and Head of Marketing at /prompt., she leveraged this expertise to spearhead the unification of marketing strategies across /prompt., Lippe Taylor and twelvenote, driving a cohesive vision for the agency's future.

Chambers has a dynamic background in leading successful agency marketing campaigns at renowned organizations such as Young & Rubicam, WPP, and VML, consistently driving impactful large-scale activations both nationally and globally. Her influence extends beyond individual campaigns; she actively contributes to the direction of the marketing landscape as a member of the prestigious LIONS/ANA CMO Growth Council and the Forbes Communications Council. Previously, she shaped industry conversations around diversity, equity, and inclusion as Chair of the New York Festivals Advertising Awards' DE&I Advisory Board.

Further showcasing her commitment to societal improvement, Chambers is a former Youth Empowerment Program leader and proud alumna of Urban Underground, where she supported youth-led social justice campaigns. As a skilled public speaker and writer, she has shared her insights and expertise at prominent events such as Cannes Lions, Advertising Week NY, AfroTech, and WAATBP and featured in distinguished publications such as Forbes, Adweek, Ad Forum, Ad Age, PR Week, Campaign Brief, and Little Black Book.


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E292 Oksana Matviichuk: AI is a Mirror for Human Thinking

Oksana Matviichuk partners with executive teams to adapt business models to the AI age, ensuring they remain relevant, resilient, and sustainable. She is the Founder & CEO of WBENC-certified OM Strategic Forecasting, a Forbes Agency Council member, and a three-time “Top Women Leaders of New York” honoree by Women We Admire. Oksana designs AI-native business models, operating standards, and decision systems. Her OM Sustainable Growth Assessment benchmarks a company across four verticals: Reputation, Relevance, Resilience, and AI & Automation Readiness, and OM Strategy scales organizations with clarity and control. She speaks on operationalizing AI while keeping human agency at the core.



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E291 Marissa Rosen: Supporting Climate Solutions

Marissa Rosen is the Founder, Owner, and Principal Consultant of Climate Social, a boutique communications agency she launched in 2015 to help impact-driven organizations and leaders share their stories and drive meaningful change. Her work spans public relations, social media, branding, copywriting, and creative campaigns that strengthen community engagement and inspire action. In addition to advising clients, Marissa has built her own thought leadership through writing, speaking, and media appearances across the climate, energy, and sustainability space.

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E290 Bolong Li: The Growing Landscape of Audio Content

As the Vice President, Global Head of Growth at Amazon's Audible, Bolong Li spearheads cross-functional teams dedicated to fostering sustained growth and enhancing customer experiences across diverse platforms.

Before his tenure at Audible, Bolong accrued two years of experience at Apple, where he concentrated on Business Development and Retail Management. His career trajectory began in the financial industry, leveraging his educational background in finance from both undergraduate and graduate studies.

Beyond his professional roles, Bolong contributes to academia by teaching business and marketing courses at Columbia University.


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E289 Lauren Danis: Marketing Today is Earning The Right to Exist in People's Lives

Lauren Danis brings nearly three decades of experience to Eventbrite, where she serves as the Chief Brand & Communications Officer, overseeing the global integrated brand and communications team which includes brand marketing, creative, social media, community, brand content and global internal and external communications. Prior to Eventbrite, Lauren was the VP of Communications at Ancestry where she led all global brand and product communications, social media and influencer relations.

Lauren also spent over a decade at leading global public relations firm Weber Shandwick where she worked on many of the firm’s marquee accounts including Mondelēz International, Unilever, Motorola, Nestlé, Abbott, and one of the most iconic American campaigns in recent memory – “got milk?” Early in her career, Lauren held communications roles at Hyatt, travel start-up e.Gulliver.com, and Edelman after graduating from the esteemed Northwestern School of Communication and Media Studies.

Currently, she brings her integrated brand-building expertise to Eventbrite in an effort to help advance the company vision and reputation amongst various stakeholders including Britelings, consumers, event organizers, brand partners and investors. In her spare time, you can find Lauren reading a good book, finding her zen on her yoga mat, taking a long walk with her husband and dog, or experimenting in the kitchen with a new recipe.


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E288 Sherilyn Shackell: Invest in Your 118 Hours

Sherilyn is the Founder & Global CEO of The Marketing Academy – a unique non-profit organisation dedicated to developing leadership talent in Marketing, Media&Advertising. 

The Marketing Academy opened in 2010, bringing together some of the world’s best known & popular brands to provide world-class learning for all levels of talent from emerging leaders to CMOs. Their highly respected Scholarship and Fellowship programs are delivered in the UK, EMEA, USA, Australia & APAC.  

When she gets the chance, she writes about talent development and all things ‘leadership’ featuring in many articles in The Sunday Times, FastCo, Telegraph, AdNews, Marketing Week, AdWeek, MarketingMagazine, Management Today and CMO.com. 

She has been frequently recognised for her work; receiving the CIM Women in Marketing 'Special Award for Contribution to Marketing’, inducted into the Courvoisier Future 500, invited to join the Marketing Group of Great Britain, identified as one of the UK’s Vision 100 by Adobe and included in AdNews Top 50 list of most powerful influencers in Australia. 


THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!