‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.
Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.
New episodes drop every Tuesday and Thursday. Stay tuned!
Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.
A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas.
Brent Lilley is an accomplished entertainment executive and entrepreneur at the forefront of digital media and live events. As Co-Founder and Managing Partner of Real Good Touring, Brent has redefined the touring landscape for creators, leading the charge in producing large-scale live experiences for the world’s most influential YouTube and digital talent.
In addition to his work at Real Good Touring, Brent serves as the driving force behind Game Grumps, the wildly popular comedy-gaming brand that has amassed over 7 billion views globally and cultivated a fiercely loyal fanbase. A former agent and manager, Brent’s career includes representing Academy Award-winning writers and directors, giving him a unique perspective that bridges traditional entertainment and the creator economy.
He resides in Los Angeles with his dog Lincoln, a renowned expert in treats and affection.
Arin Hanson is a pioneering creator, performer, and entrepreneur whose influence spans animation, comedy, music, and live entertainment. As Co-Founder and Creative Director of Real Good Touring, Arin channels his extensive experience in content creation into designing innovative live experiences that bring digital communities together in the real world.
Arin is best known as the co-creator and face of Game Grumps, the iconic comedy-gaming channel boasting over 7 billion views and millions of fans worldwide. His creative vision and charismatic storytelling have helped shape the online entertainment landscape, inspiring a new generation of creators to build meaningful, fan-first connections.
Based in Los Angeles, he continues to blur the lines between digital and live entertainment with passion, humor, and an unwavering commitment to fans.
Haddie Djemal is a media trainer, consultant, and the founder of the #Hire a Journalist initiative, a platform dedicated to advocating for journalists’ skills in today’s communications landscape. With more than a decade as a national correspondent, producer, and host, Haddie built her career in both traditional newsrooms and branded entertainment, where she developed a reputation for turning complex ideas into compelling stories that resonate with diverse audiences.
As a consultant, Haddie helps executives and organizations harness journalistic tools to sharpen their storytelling, strengthen their brand identity, and expand their visibility. She designs and leads workshops, host trainings, and content strategies that not only prepare leaders for media opportunities but also teach companies to operate with a newsroom mindset—building internal frameworks that make their people the storytellers.
Through Hire a Journalist, Haddie champions the value of media literacy and universal media training at every level of an organization. She believes journalists’ ability to synthesize information, uncover narratives, and build trust is not just vital for the press—it’s a competitive advantage for brands navigating a crowded media environment.
From coaching C-suite executives to consulting on brand amplification strategies, Haddie bridges the gap between journalism and corporate communications. Her mission is clear: to advocate for journalists, equip leaders with media mastery, and help brands create authentic stories that spark connection and drive growth.
Kate Terentieva is a self-proclaimed chatterbox, passionate about intentional, thought-provoking conversation. Growing up, she was the girl who could talk to anyone. As she got older, she noticed conversations often remained at the surface. In fact, we have meaningful dialogue less than 50% of the time!
Realizing she wasn’t the only one struggling with post-pandemic loneliness and increased disconnection, Kate created Off The Record as a way to foster and encourage conversations of substance. After all, how well do we actually know the people, with whom we spend our time? On a mission to help us break free from superficial chats with fun, intentional prompts, Kate believes that true connection (and our happiness) begins when we’re willing to share and listen.
A creative & art director for some of the world’s most iconic brands -- WhatsApp, Calvin Klein, Converse, Justin Alexander, and Lobos 1707 -- Kate combined her communications experience with her love for relationship-building to create Off The Record.
Designed with portability and convenience in mind, Off The Record’s cigarette-pack-esque packaging contains 45 cards with 90 questions to spark addictive, dynamic conversations. All Off The Record questions are family & corporate-friendly, creating opportunities for meaningful connection anywhere.
While Off The Record is fun to play, its mission is ambitious— make people happier by equipping them with strong conversational habits. It’s even adored by Jay Shetty and Radhi Devlukia-Shetty (see them playing it in on their sparkling tea brand’s website).
Josh Cons is leading the team at Notice Me(dia), helping build "The Modern Day PR Firm" (a group of specialized content agencies serving B2B teams). Josh spent the last 6 years, since the age of 16, building in technology, startups and Venture Capital. He spends 90% of his day consuming content on LinkedIn and strategizing GTM pushes for some of the most forward-thinking companies.
With five years of content creation and almost a decade of social media expertise, Alli Kennon is a Social Creative Producer at Microsoft, shaping brand stories across Copilot and the broader Microsoft ecosystem. After three years as an in-house content creator, she’s honed the craft of turning strategy into scroll-stopping visuals. A former speech & debate kid, Alli brings narrative flair to every frame—whether she’s producing campaigns or curating matcha latte flavors with the precision of a scientist. She currently resides in Boise, Idaho with her husband.
Leslie Morgan builds the infrastructure behind today’s most influential creators, IP, and media ventures, turning creative chaos into scalable, monetizable ecosystems.
With 16 years of experience at the intersection of media, technology, and culture, Leslie is the founder of Every Problem Solved, a consultancy focused on content strategy, operations, format development, and growth for digital-first businesses. She partners with creators, Fortune 500 brands, and media companies to develop high-impact content, drive operational clarity, and scale revenue across platforms.
Most recently, she served as Head of Digital for Mo Willems’ Hidden Pigeon Company, a joint venture with Stampede Ventures and RedBird Capital.
Previously, as VP of Lifestyle Programming at Endemol Shine Beyond, Leslie generated $2 million+ in revenue, oversaw all lifestyle and branded programming, and launched ICON, a global digital venture with Michelle Phan. ICON hit 50 million monthly views across five countries within six months.
As a consultant, Leslie has worked with top-tier clients including Hank and John Green’s Complexly (Interim COO), Spy Ninja Network (doubled team size and scaled six YouTube channels), Lightricks (Facetune, Videoleap), The Chosen, and Canvas Media Studios, advising across strategy, operations, and monetization.
In 2025, Leslie produced the 1 Billion Followers Summit in Dubai, a first-of-its-kind global event funded by the UAE government. She programmed 40+ sessions, worked with 100+ creators, and delivered a flawless three-day experience for 15,000+ attendees—showcasing her ability to lead complex, high-visibility events that merge culture, tech, and influence.
She serves on the VidCon Advisory Board, hosted VidCon’s main stage in 2023, and is a frequent contributor to Ad Age and Digiday, offering insights on creator-led innovation and the future of digital media.
She lives in Long Beach, CA with her husband and daughter.
Austin Null is the Founder and Chief Creator Officer of We Get It. We Get It is a creative agency, powered by creators, looking to redefine what a creative agency is in a social-first world.
He has 15+ years of experience in the social media and influencer marketing space working with brands like Intel, Microsoft, Samsung, Popeyes, Xbox, Wingstop, Choice Hotels, Henkel, Bytedance, and more, leading to over 400M+ views across multiple platforms.
It's a unique background having 1) Worked at an MCN (Fullscreen) when social influencer marketing was beginning to bloom, 2) Been a successful full-time influencer amassing a collective 750,000+ followers across platforms, and 3) Ran both influencer and social media strategy for major advertising agencies.
Jillian Richardson is the brains behind the 'weird LinkedIn' movement. She's a ghostwriter for founders, a writing teacher, and a creator on LinkedIn herself.
Outside of being a writer, Jillian has grown her own personal brand as a community builder in NYC. Her thought leadership has been quoted in The Wall Street Journal, The New York Times, and NPR. It has also been shared by luminaries like Esther Perel, Priya Parker, the founder of Meetup, and— somehow— Chris Voss, the famous FBI investigator.
If you want support with finding your weird online-– for yourself or your company–– find her on (you guessed it) LinkedIn.
Stephanie Stabulis is a 15-year veteran influencer marketing strategist working exclusively in the industry since the early days of modern influencer marketing. She’s developed impactful, award winning programs and campaigns across a wide range of consumer industries for icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx, KellaNova, Sanofi, and Smirnoff. She has worked at both large and small marketing and ad agencies, has freelanced, owned a business and been a full-time employee. She is a VP of Strategy & Analytics at OneFluential, servicing the L’Oreal US portfolio of beauty brands. As a speaker, writer, colleague and mentor, her focus remains on innovation and strategic industry leadership, helping to shape the next generation of influencer marketing, while protecting what’s beautiful about human-to-human social relationships.
With five years of content creation and almost a decade of social media expertise, Alli Kennon is a Social Creative Producer at Microsoft, shaping brand stories across Copilot and the broader Microsoft ecosystem. After three years as an in-house content creator, she’s honed the craft of turning strategy into scroll-stopping visuals. A former speech & debate kid, Alli brings narrative flair to every frame—whether she’s producing campaigns or curating matcha latte flavors with the precision of a scientist. She currently resides in Boise, Idaho with her husband.
Sarah Evans is a partner and head of PR at Zen Media, bringing over 15 years of experience as the former CEO of her own nationally recognized PR agency. Known as one of the top voices in PR for the past 17 years, Sarah has been instrumental in shaping the landscape of public relations and communications.
At Zen Media, Sarah leverages her extensive background in the technology sector, where she has led high-level strategic communications campaigns and full-scale media relations efforts. Her expertise spans a broad range of sub-verticals, including cybersecurity, commodities, consumer, cloud computing, SaaS, travel technology, medtech, martech, healthtech, edtech and more.
Sarah is celebrated for her development of the "Reputation+" methodology, a data-driven and AI-powered approach designed to elevate brand credibility, trust, awareness, and authority in a competitive marketplace. Her innovative strategies have consistently achieved rapid growth for her clients by seamlessly integrating earned, shared, and owned digital tactics.
Sarah is often sought for her insights into technology trends, especially in consumer tech. Her thought leadership has led to regular appearances on The Doctors TV show, CBS Las Vegas Now, and as an Adobe influencer. She is a respected contributor at Entrepreneur magazine, Grit Daily and Hackernoon where is the number three writer on business and tech in the world.
