‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.
Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.
New episodes drop every Tuesday and Thursday. Stay tuned!
Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.
A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas.
Greg Swan, Senior Partner, FINN Partners, fuses insight, culture, and tech to help brands tell stories that stick. At FINN Partners he leads digital and creative strategy across social, content, PR, AI, and emerging platforms. He also writes the weekly newsletter Social Signals and is co-host of The Cave Project podcast, exploring the tensions of tech, culture, and life as they intersect. Ask him about his fax machine. Or just fax him: 316-854-0132.
Ryann Carr is the founder of RiseWave Media, a creative growth agency built for the new era of digital storytelling. She’s worked alongside some of the most influential creators in the world and brings that same high-level perspective to every project, whether guiding an emerging voice finding their footing or helping an established brand refine its edge.
She doesn’t just study trends; she lives them, shaping strategies and brand identities that resonate across platforms and audiences. From the spark of an idea to the systems that carry it forward, she has built a company that does it all: talent sourcing, content optimization, social strategy, and full-scale brand development.
Based in Georgia with her three boys, Ryann is building both a company and a life rooted in creativity, resilience, and vision. Through RiseWave Media, she continues to shape the future of digital influence, helping creators not just rise but lead.
Lewis Williams is an accomplished Creative Director and Brand Storyteller who’s enjoyed great success at two of Chicago’s most iconic agencies—Leo Burnett and Burrell Communications, where he served as Chief Creative Officer. Most recently, Lewis had expanded his skillset even further as the EVP, Head of Brand Impact for global PR giant Weber Shandwick.
Across 3 decades of his Total Market and Multicultural consumer marketing experience, Lewis has partnered with CMO’s of some of the world’s best-known brands. Toyota, McDonald’s, Walt Disney World, The Coca-Cola Company, Google, The U.S. Army, Disney, American Airlines and Procter and Gamble to name a few. And Lewis has continually brought his client partners strategically driven, award-winning creative that’s enabled great brands to establish and maintain strong emotional bonds with their customers.
Lewis’ work has been recognized by virtually every creative award show on the planet. And his opinion is so respected that he serves on the Creative Review Committee for The Ad Council. He’s also served on the prestigious Cannes Lion Jury—including as a member of Cannes Lions 70—Glass: The Lion for Change.
Most recently Lewis launched the podcast series OGs AND AUNTIES. The series highlights Advertising Legends that have shaped culture, shifted narratives and launched movements.
Christine Göös is a marketing leader and B2B creator who lives at the intersection of brand, culture, and the internet. She’s helped tech and creative agencies tell stories that drive growth, working with companies like Smartly, Celtra, Billion Dollar Boy, and more. She currently runs US marketing for Croud, an independent media, data, and creative agency group.
A two-time Young Lions contestant turned LinkedIn creator, Christine co-hosts House of Content, a podcast exploring the creator economy, viral marketing, and internet culture. Her work has been recognized by Cannes Lions, The One Show, and Top Women in Marketing, and she’s part of the Hero100 Creator List and AWNewYork Big Creator Challenge shortlist.
Hafu Go started as a college student with nothing but curiosity and a camera. Today, his platform reaches over 15 million followers and 5 billion views, making him one of the most influential Asian voices in digital media.
He has redefined the edutainment genre by blending spectacle with substance. Through bold experiments, unforgettable storytelling, and partnerships with global brands to showcase innovation, he inspires millions. Hafu Go reminds the world that learning doesn’t stop at graduation.
Bita Jedo has 9+ years experience in the creator economy, spanning global platforms (TikTok), consumer tech (Bumble) and creative agencies (Dentsu), leading partnerships with globally recognised talent including Barry Keoghan, Aaron Pierre and Amelia Dimoldenberg.
She also sits on advisory boards for VidCon, Global Influencer Council, Soho House, and is a judge for the bcreator & Shorty awards. She has recently been named in Forbes 30 under 30 and the Future is Female award.
Keely Cat-Wells is the Founder and CEO of Making Space, a platform that has supported over 10,000 Disabled professionals in building meaningful careers. Under her leadership, Making Space made history by training and placing the first-ever Disabled hosts on NBC Sports’ Paralympics broadcast. Other partners include Indeed, Netflix, and Visa. Keely also co-founded Making Space Media, a division producing film and TV content centering Disabled voices, securing a first-look deal with Reese Witherspoon’s Hello Sunshine.
Notably, their documentary “Fight To Fly” exposed the inequalities that Disabled travellers face, triggering policy reform. Before Making Space, Keely founded C Talent, an agency that reshaped disability representation in media and grew a roster reaching more than 50 million people. Acquired in 2022, C Talent became the largest acquisition of a company specializing in Disabled talent. Keely is a Forbes 30 Under 30 honoree, a Diana Award recipient, and has served on the advisory board of Lady Gaga’s Born This Way Foundation. She currently sits on the Los Angeles City Major Event Advisory Council, Human Rights Watch LA Committee and holds the distinction of being the youngest-ever Presidential Leadership Scholar. Additionally, she is an Obama Leader USA, White House Mental Health Youth Action Forum Leader, and inaugural Gloria Steinem Fellow.
Megan Lightcap is a Partner at Slow Ventures, where she helped build, and now leads, the Creator Fund alongside Sam Lessin since 2022. Before joining Slow, Megan held roles at L Catterton, J.P. Morgan, Olive, and others — bringing a strong foundation in finance and consumer investing and operations to her expertise.
Megan also writes Slow Upload, a newsletter exploring trends in the creator economy and how creators can scale their businesses by cultivating deeper, more durable relationships with their audiences.
Megan focuses on backing creators who are best-in-class in their category — those with high engagement, real influence, and a clear vision for building businesses that go beyond content. These creators are building enterprises powered by community trust, content and media, and long-term ambition.
Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Industry Advisor for the Marketing and PR degree at the University of West London.
CreativeX recently released their study "Are Creators Really Effective", which outlined how brands can unlock more effectiveness from creator content, and their annual "Gender in Advertising Report" which shows how much and in what way women are being represented in digital advertising.
Before joining CreativeX, Paul had a front-row seat to the startup world as the 6th employee and Head of Customer Success at Spirable, a data-driven creative platform that was acquired in 2021. His journey in the industry began in client-facing roles at top creative agencies, including Ogilvy and TMW, giving her/him a deep understanding of what makes brands and their stories succeed.
Fiona Frills is a Gen Z founder, creator, & storyteller passionate about building community-driven brands and tools that empower the next generation.
She started Frilliance at 13 after struggling with acne and realizing how many beauty products were packed with harsh ingredients. Today, Frilliance is available worldwide at major retailers like CVS, Amazon, SuperDrug and TikTok Shop, serving a vibrant teen community that values self-expression & real conversations around beauty.
She is also the Co-Founder of Aurelia, an AI-powered platform giving micro-influencers smarter tools to pitch, grow, and get paid. Deeply passionate about Gen Z empowerment, teen innovation, creator economy, & building products that actually make a difference, Frills is quickly ascending.
