It's No Fluke – An Original Podcast

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Guy Kawasaki, Yvette Nicole Brown, AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Dr. Marcus Collins, and brands like NFL, Dove, Liquid Death, Fanatics, TED and Google all have one thing in common - It’s No Fluke they found success. How, you ask? Listen and subscribe to our podcast to find out!

It’s No Fluke is a weekly original podcast from the Shorty Awards, about the untold stories and uncharted waters in culture and creativity. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling, through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.

Episodes drop each Tuesday morning. Stay tuned!

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About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. Email us at [email protected] or DM us on Instagram if you have feedback or topic/guest recommendations for the pod.

Latest Episodes

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It’s No Fluke is brought to you by Wave, one-stop money management for creators, freelancers, and small business owners. Wave’s easy-to-use bookkeeping tools help you cut out the (guess)work, so you can focus on breaking the Internet—not the bank. Try Wave for free today!

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E111 Mike Nellis: Where We Go From Here

Mike Nellis is a dynamic force in the realm of political activism and digital marketing, renowned as the Founder of Authentic and Quiller.ai. With a remarkable track record, Mike has raised an astounding $1 billion in grassroots donations for Democratic campaigns and purpose led causes.

"White Dudes for Harris" is nominated this week for seven Impact Awards and Authentic has played a pivotal role in shaping the landscape of digital marketing for political causes and global nonprofits. 

Furthermore, Mike led the groundbreaking initiative of Quiller, a cutting-edge product utilizing generative AI to craft, deploy, and assess the efficacy of online fundraising content. His entrepreneurial acumen shone through as he orchestrated a highly successful $1.25 million pre-seed round of funding.

His ability to build enduring connections is evident in his relationships with influential Democrats and campaign leaders, including President Joe Biden, Vice President Kamala Harris, Congressman Adam Schiff, and Governor Gretchen Whitmer.

His profound insights have garnered recognition in prestigious publications including The New York Times, Wall Street Journal, The Hill, and Politico, underscoring his substantial influence and expertise within the industry.


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E110 Jordan Howlett Shares Even More Secrets

Jordan Howlett, AKA 'Jordan The Stallion,’ is a globally recognized celebrity content creator with a staggering fan base of over 35 million across various platforms.

The Oceanside, California native is our Creator of The Year. Not just because he is the founder of The Fast Food Secrets Club or because he has created hit collaborations with Donald Glover, Kevin Hart, Method Man, Halle Berry (hallelujah) and brought them to his channel. It’s because with Jordan there are no secrets and he inspires other introverts to become creators.

His unique perspective and wisdom beyond his years create an engaging experience that consistently strengthens his community. In 2024, Jordan has been featured on the prestigious Forbes Top Creator List, the cover of San Diego Magazine, The Today Show, The New York Times, The Boston Globe, The Hollywood Reporter, Business Insider, Complex, BET, CNN, and Fox, reflecting not only his creative influence and success but also the impact he’s had on his hometown and beyond.

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E109 Mark Boothe: Don't let perfect get in the way of good

Mark Boothe, CMO of Domo, is passionate about driving business growth through marketing initiatives. In his previous role as VP of Community, Partner, and Field Marketing, Mark and his teams established new and strengthened existing programs to address customer pain points and create a greater sense of community. They also executed campaigns, programs and events that showcase the value of the Domo platform.

Before joining Domo, Mark spent more than 10 years working in customer relations and marketing at Adobe and worked at Instructure as its senior director of customer marketing. He received his MBA from Utah State University and a bachelor’s degree from Brigham Young University. Outside of work, Mark enjoys spending time with his family and traveling.

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E108 Clarissa Unger: Students are voting (way more than you think)

Clarissa Unger is the co-founder and executive director of the Students Learn Students Vote (SLSV) Coalition, the largest nonpartisan network in the U.S. focused on increasing college student voter participation. With extensive experience in advocacy, communications, fundraising, and political campaigns, she has led strategic efforts both nationally and internationally.

Before founding SLSV, she served as the Development Coordinator at the Robert J. Dole Institute of Politics, where she promoted civic and democratic engagement on campus. At SLSV, Clarissa works to convene and connect campuses, nonprofit partners, students, and philanthropic leaders with resources and programs to ensure every student has easy and equal access to participate in elections.

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E107 Lauren Kunis: Every Vote Will Count

Lauren Kunis is the CEO and executive director of VoteRiders, a nonpartisan nonprofit focused on ensuring that all citizens can exercise their right to vote. VoteRiders provides voter ID information, helps citizens secure IDs, and supports organizations, volunteers, and communities in sustaining voter ID education and assistance efforts. With a career dedicated to strengthening democracy, Lauren has designed and managed impactful voter education, civic engagement, and government accountability programs globally.

Lauren was the National Voter Registration Day Program Director at Nonprofit VOTE, leading the holiday to a record number of voter registrations in 2020. This year Time and The Democracy Heroes have given her their top honors for her incredible work.

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E106: Stephanie Roberts: The CCO is just as important as the CFO

Stephanie Roberts is Head of Global Communications for Hitachi Industrial Equipment Systems, a subsidiary of Hitachi, Ltd. As an American woman on assignment in Japan — and her company’s first expat to be sent to Japan — Stephanie brings a rare perspective to her role, leading global communications from Tokyo. With expertise spanning internal, external, executive, and crisis communications, along with content strategy and social media, she has more than a decade of hands-on experience in the field. 

Stephanie frequently shares insights on LinkedIn, reflecting on her unique expat journey and best practices in corporate communications.

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E105 Becca Chambers: Brand, Demand & Why They Can't Be Separated

Becca Chambers is an award-winning communications and brand leader with nearly two decades of experience in enterprise technology. She has worked with global tech companies, from large public corporations to startups and scale-ups, launching brands and leading campaigns that create meaningful connections between brands and their audiences.


A passionate advocate for neurodiversity, Becca draws from her own experiences as an executive with ADHD and as a mother to a neurodivergent child to shine a light on the importance of neurodiversity in the workplace and beyond. Her thought leadership on neurodiversity and communications has been featured in The Wall Street Journal, The Washington Post, The New York Post, Fortune, Fast Company, Forbes, and more.


Becca holds a Master of Science from the London School of Economics and a Master of Arts from the University of Southern California. She regularly shares her insights with over 20,000 LinkedIn followers, garnering 1.5M+ views every month, and has been recognized with SABRE and Shorty Awards for her innovative campaigns.

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E104 Lindsey Gamble: What trends (and updates) really tell us

Lindsey Gamble is an influencer marketing and creator economy consultant/advisor.  With over seven years of experience helping enterprise consumer brands develop their influencer marketing programs and a deep understanding of the creator economy, he specializes in guiding brands and agencies through new and emerging trends within the creator economy. 


Previously, Lindsey was the Associate Director of Influencer Innovation at Later (formerly Mavrck), where he led influencer marketing innovation. His client roster included Tyson Foods, SharkNinja, HotelTonight, GoPro, Chobani, Weber Grills, Fanatics, Samsung, The Scott’s Company, Burt’s Bees, and more.


Lindsey also writes a weekly newsletter that explores key social media, creator economy, and influencer marketing news and trends, offering actionable insights for creators and marketers. Buffer named it one of the best marketing newsletters to subscribe to in 2024.

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E103 Ziad Ahmed: Gen Z's Seat at the Table

Ziad Ahmed is a 25-year-old social entrepreneur, speaker, and strategist – who is the Head of Next Gen @ UTA Marketing. As a teenager, in 2016, Ziad founded JUV Consulting, a Gen Z company connecting clients with the zeitgeist. JUV then worked with over 30 Fortune 500 and launched the first-ever major industry conference with only Gen Z speakers: ZCON. Because of JUV, Ziad was named to Forbes’ #30Under30 list when he was 19 years old.

In 2024, United Talent Agency acquired JUV Consulting, forming the Next Gen practice of UTA Marketing, where Ziad is continuing to lead his team’s award-winning work at the intersection of content, community, and culture. He speaks often on the power of his generation, and he seeks to use his voice to push the envelope forward wherever/however possible. He has spoken everywhere from Cannes Lions to the White House to VidCon to Advertising Week – and has been featured everywhere from CNN to Vice to the Guardian.



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E102 Kevin Blazaitis: What we unlock by listening to creators

Kevin Blazaitis is the President of Creo at Omnicom Media Group and an executive client development leader with 15+ years of experience across emerging media, digital advertising, promotions and technology-centric organizations. He's a big fan of finding and building solutions that haven't been done before and an even bigger fan of Detroit Sports and Everton.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!