It's No Fluke – An Original Podcast

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‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.

Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.

New episodes drop every Tuesday and Thursday. Stay tuned!

Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.

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About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. 

Latest Episodes

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E437 Andrea Gordillo: AI Is Learning From Your Work, Who Gets Paid?

Andrea Gordillo serves as President and Executive Director of Freelancers Union, leading the organization’s mission to build economic security, power, and opportunity for independent workers across the United States.

A lifelong organizer and advocate for workers, artists, and communities, Andrea brings more than a decade of experience spanning public policy, nonprofit leadership, coalition building, and civic engagement. Her career has focused on the intersection of labor, culture, and economic justice; securing public investment, expanding access to opportunity, and strengthening the institutions that support working people.

Andrea is leading Freelancers Union into its next chapter: expanding protections for independent workers, advancing portable benefits, strengthening legal and policy advocacy, and growing a powerful national community of freelancers and creators. Her work is focused on ensuring independent workers have a seat at every table where the future of work is being shaped and building a new social contract that gives every freelancer the benefits, protections, and community they need to thrive.


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E436 Kaiya Williams: Don't Wait For The Front Door To Be Open

Kaiya Williams is the award winning CEO and Executive Director of KAW Management Group, New York born & globally based. She has always instinctively known how to make things happen. Her passion lies in architecting and cultivating "Gravitational Brands" through strategic partnerships, and reputation curation. Guiding current and aspiring thought leaders to enhance their influence and increase their income.

Continually driven by her overarching dedication to leaving the world a bit better than she found it, Kaiya established The Kitchen; a gen-z/millennial female focused platform cultivating access, and community for women in business. 

Having worked exclusively on the WTA tour with the ultimate goal of creating better, more honest, and more profitable representation solutions for it's players. KMG endeavored to establish opportunities where their client's talents and expertise could truly shine operating under the mantra that each athlete is "much more than just the sport they're known for." She is thrilled to say that this is exactly what was accomplished.

When she is not making some of your favorite collaborations happen you can find Kaiya behind the mic hosting Gravitational, a podcast dedicated to perspective shifting conversations with the brightest minds.


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E435 Graham Nolan: 5 Things Your PR Lead is Afraid To Tell You

Graham Nolan is a Brooklyn-based public relations, communications and strategic partnerships consultant empowered by 25+ years of experience advancing meaningful brand conversations. His work is characterized by human storytelling and partnerships that help companies develop a standout identity and business culture to fuel product and growth.

His roles have included brand manager, lead strategist, creative thought leader, mentor, fighter for inclusion and disruptor who’s willing to address what’s not working so we can get to building what will work, now. He currently supports the team at PR agency Mark Allen & Co. global team. Previously he contributed to THE·TEAM, with focus on their Brands + Properties business, creative agency brand and women-focused expertise The Collective including its academic Think Tank. Other current/recent clients include Ubisoft, Lupine Creative, GoodQues, Beers With Friends, Cartwheel and Co. and more.

As a co-founder of Do the WeRQ, Graham helps tell the platform's story and connect the movement to partners who embrace the value of queer creativity. The mission of Do the WeRQ is simple: increase queer creativity, representation and share of voice in the advertising industry.

A PRWeek 2026 Pride in PR honoree, his speaking appearances include placement on stages like SXSW, Advertising Week, Brand Innovators, The 3% Conference, Fishbowl Live, Unleashed LGBTQ+, New York Comic Con, The ANA Virtual Diversity Fair, and more. Do the WeRQ has made two onstage appearances at the Cannes Lions International Advertising Festival. Graham has also served as a juror and jury chair for the The Drum Awards for Social Purpose (2022-24), and also judged the PrideAM Awards (2024 Judge) and the ANA Multicultural & Inclusive Marketing Excellence Awards (2025). Graham also has experience as a stand-up comedian, writer and storyteller who has performed at Second City's Skybox Theater, the Gotham Comedy Club, UCBeast, The People's Improv Theater and more.


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E434 Caitlin Begg: 92% Check Their Phone Within 15 Minutes Of Waking Up and Why It Matters

Caitlin Begg is the founder of Authentic Social and a sociologist. Authentic Social is a NYC-based applied research lab at the intersection of sociology and technology. Since her undergraduate Harvard sociology thesis in 2016, she has spent the last decade researching how digital communication reshapes human interaction. Caitlin speaks around the U.S. and Europe, presenting her work at venues ranging from TEDxPrincetonU to World Summit AI in Amsterdam. She is also the host of the Hypercommunication podcast (with a corresponding substack).

You can watch her recent TEDxPrincetonU talk "Stuck in your screen? Here's how to detach" here. 


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E433 Noah Swimmer: Why People Connect With Food

Noah Swimmer is a Partner and Head of the Culinary Department at Underscore Talent, where he manages and builds the careers of some of today’s leading culinary creators and food media personalities. With a focus on long-term growth and success, Noah works with his clients across content strategy, brand partnerships, book publishing, consumer products, licensing, television, and other opportunities that extend and elevate creators’ careers beyond social media.

He has helped clients develop bestselling cookbooks, launch products and businesses, secure major endorsements, and expand into traditional media. Based in Los Angeles, Noah is passionate about the evolving intersection of food, entertainment, pop culture and helping talent build enduring, multidimensional careers. When he’s not working, you can find Noah grabbing a bite at Dan Sung Sa or hiking with his Sheepadoodle, Josh

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E432 Hannah Wilson: Cultish is Turning Brands Into Obsessions

Hannah Wilson is one of the leading voices in the creator economy, helping shape how creators, brands, and technology work together. She has partnered with some of the biggest brands in the world, including Meta, Adobe, and ManyChat, and shared stages with leaders from Forbes, Microsoft, Reddit, and CNN, as well as at Paris Creator Week.

Instagram CEO Adam Mosseri has publicly called her a “must-follow,” Teen Vogue named her a “Creator of Tomorrow,”

Through her agency Cultish, she helps brands build cult-level loyalty by pairing sharp positioning with strong storytelling. Hannah built her own career from a smartphone and now empowers other creators and companies to do the same: with clarity, creativity, and cultural fluency.

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E431 Claire Uhar: Why The Fringe Is Exactly Where You Want To Be

Claire Uhar is the founder and CEO of OBSCURE, a strategic advisory firm at the intersection of media, technology, and capital. She has spent her career at inflection points — part of the founding team at a startup acquired within its first year, then building creator platforms at San Francisco product studio Swipe Labs at the dawn of the $350B+ creator economy. She joined EVERFI, leading some of its largest partnerships ahead of their acquisition by Blackbaud, before joining Protocol (part of Politico Media Group) as part of the launch team ahead of Axel Springer's acquisition. 

In 2022 she launched OBSCURE, working with a tight roster of clients: venture capital firms, media organizations, entertainment executives, and growth-stage companies, at moments of launch, scale, or repositioning. Her network spans leading execs, investors, creative and talent agencies, and brand partners globally.


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E430 Mark Horvath: We Can't Arrest Our Way Out of Poverty

Mark Horvath is an activist, filmmaker and pioneering force in narrative change, revolutionizing how we perceive and address homelessness. With a background in leadership, marketing, and multimedia production, he brings a unique perspective to the issue. As the founder of Invisible People, a nonprofit utilizing video storytelling and journalism, Mark sheds light on homelessness, reaching 20M+ people monthly. His authentic approach humanizes the stories of those experiencing homelessness, challenging societal perceptions and inspiring empathy. Through his work as an activist, filmmaker, and social media explorer, Mark turns his own experience with homelessness into a catalyst for social good, sparking a collective call to action for meaningful change.


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E429 Paige McCormick: Keep The Brief, Brief

Paige McCormick is the Senior Manager of Social & Influencers at Glow Brands, where she leads social media and influencer strategy across a portfolio of consumer brands, including Sun Tan City and Wellness City. In her role, she oversees national social strategy, creator partnerships, influencer programming, content development, and community engagement, with a focus on building brand awareness and meaningful connections with consumers.

In addition to her work on the brand side, Paige is an active content creator, giving her a unique perspective on influencer marketing from both sides of the partnership. Her firsthand experience building her own platform and working with brands allows her to better understand what resonates with creators, audiences, and brand partners alike.

A former Division I student-athlete and team captain at the University of Louisville, Paige brings a background that spans athletics, marketing, NIL, and the creator economy. She holds both a bachelor’s and master’s degree in Sport Administration from the University of Louisville.


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E428 Bill Davaris: Knowing When and How to Rebrand

Bill Davaris is Co-Chief Executive Officer of Malka, the adaptive content studio within Gen Digital's media business, which joined Gen through its 2025 acquisition of MoneyLion. Alongside co-CEO Chris Apostle, Davaris leads a studio built to combine the strategic insights of a creative agency with the dynamic efficiency of a full-service production company, producing work spanning feature documentaries, immersive podcasts, rebranding, and advertising campaigns for global brands including L'Oréal, Deloitte, CitiBank, Amazon Music and MoneyLion.


Davaris is a rare hybrid of brand-side and agency-side leadership. He was named co-CEO of Malka in May 2024, arriving from SharkNinja, where he served as Chief Marketing and Brand Officer. Before that, he was CMO at MoneyLion, the role he held when the company acquired Malka in 2021, giving him firsthand experience on both sides of the studio's operating model: as the client who bought its capabilities and now as the executive who runs them.


THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

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