‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.
Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.
New episodes drop every Tuesday and Thursday. Stay tuned!
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A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas.
Traci DeForge, founder of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, and Co-Founder of the Podcast Professionals Association.
Traci hosts the Growth Accelerator Podcast, and co-hosts the popular Ask Brien Radio Show in Los Angeles. She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council.
This is way more than just our first annual predictions episode. Victoria Bachan is the SVP, Creators at Wasserman. Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.
Formerly the Global President of Sixteenth, Victoria oversaw a team of 43 managers and over 300 diverse Creators, while spearheading the company’s global expansion efforts.
Victoria and her team collaborated with some of today’s brightest Creators, including People’s Choice Award winner Doug the Pug, visual artist and best-selling author Adam J. Kurtz, Crypto and Gen Z Finance expert Taylor Price, best-selling author and gamer Kelsey Dangerous and the Nami Matcha Founder and CEO, Ashley Alexander.
Previously her team was instrumental in launching two groundbreaking TikTok Creator houses, “The Crib Around the Corner” for Black content creators, and “Familia Fuego” for Latinx talent. In 2023, she also helped Doug the Pug launch Nonipup, a human-grade all-natural pet care brand.
Under her leadership, 61% of the Sixteenth roster proudly identified as BIPOC, reflecting her commitment to diversity and inclusion. When Victoria isn't paving the way for prominent creators, she mentors South Asian executives and talent as a member of The Salon and supports fundraising efforts for Play Inspired.
Enoma is a seasoned expert in social media and influencer marketing with a proventrack record of creating internationally recognized, award-winning campaigns.
As the Head of Social at SEK, Enoma leads the social media and influencer marketing unit at SEK, where she social 1st creativity, spearheads business development, new business and directs a dedicated team. She has collaborated with some of Finland’s largest brands, providing consultancy on 360-degree digital brand experiences encompassing social media strategy, brand development, and influencer marketing.
Enoma frequently shares her expertise at major branding, social media, and influencer marketing events. Her contributions have beenhonoured with awards at Cannes Lions, SABRE Awards, Finnish Comms Awards, and GrandOne. She has also served as a judge for prestigious global competitions such as Eurobest, GrandOne, TikTok Awards Nordic, and The Young Ones Competition.
Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand collaborations like e.l.f. x Chipotle.
Evan's 20-year career includes roles at Fortune 500 companies like Samsung and Macy’s. He’s coached leaders, grown multimillion-dollar business units, and made strides in social justice campaigns. Evan holds an MBA from Harvard and a BS in Engineering from Stanford. A respected thought leader, he’s spoken at numerous events hosted by WWD, Glossy, Advertising Week, and ANA and is often quoted in the industry’s most coveted publications.
Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical.
She started her career as an account manager agency-side at 72andSunny and Barrett Hofherr (formerly barrettSF). Her work has won at Cannes, the One Show, the Clios, the Shorty Awards and has been recognized in AdWeek and Adage. She lives in Brooklyn with her husband, son & perfect basset hound, Dirk Nowitzki.
Maeher Bawa is a 3x Shorty Award–winning Social Media & Partnerships Consultant who helps early-stage lifestyle, beauty, and parenting brands build full-rounded partnership programs that drive awareness and growth. She specializes in developing and scaling influencer strategies, with an emphasis on product exchange collaborations that deliver real impact for startups working with lean budgets.
Kim Chackal is the Co-Owner and VP of Sales and Marketing at Equifruit. Over the past decade she has established Equifruit as the North American market leader for Fairtrade-certified bananas and her sights are set on Global Fairtrade Banana Domination. Her fearless and bold approach is making waves in the produce industry.
In 2021, Kim was recognized as “Produce Person of the Year” by the Ontario Produce Marketing Association. In 2022, she was recognized on The Packer 25 list which highlights leaders, innovators and agents of change across the fresh produce supply chain. In 2024, Grocery Business Magazine selected her as an Outstanding Women in Produce and The Packer recognized her as the Produce Marketer of the Year. In 2025, the Globe and Mail listed Equifruit as one of the Top Growing Women-Led Companies in Canada. With 20 years of sales experience, she loves challenging people to rethink their consumption habits and consider Fairtrade as a sustainable solution in produce.
Tina Maher is the SVP of Client Services & Branded Franchise Management at Hartbeat — the global, multi-platform entertainment company creating content and experiences at the intersection of comedy and culture. With a mission to keep the world laughing together, Hartbeat finances, develops, and produces content across platforms; connects with audiences worldwide through its expansive distribution network; and partners with leading brands to co-create award-winning IP.
Tina is one of the key figures behind Hartbeat’s long-standing partnership with P&G and Old Spice/Gillette for Cold As Balls, Kevin Hart’s hit athlete interview series which recently wrapped its 12th season. Shot in front of a live audience, the season featured conversations with some of today’s biggest sports stars, including Tom Brady, Victor Wembanyama, CeeDee Lamb, CM Punk, and Ja’Marr Chase.
With more than 2 billion views to date — and P&G/Old Spice remaining the presenting sponsor since day one — Cold As Balls is a signature example of Tina and Hartbeat’s ability to bring an entertainment-first approach to brand storytelling.
As a Hollywood screenwriter Michael Ashley sold the hit Halloween movie Girl Vs Monster to Disney—which launched a successful kids’ toy line. Before this, he worked in development for the head of the literary department at Creative Artists Agency (CAA), the biggest talent agency in the world. Pivoting to literary publishing, he now owns and operates a creative content agency, turning his clients thought leaders by writing their books, articles, and speeches.
Michael has co-written 5 books on AI, including Own the AI Revolution, published by McGraw Hill and Neuromined: Triumphing Over Tyranny, named best technology book of the year by Indie Awards. The creator of The AI Philosopher podcast/Substack, Michael serves as a Forbes columnist on AI. His writing has been featured in Fox Sports, Entertainment Weekly, the United Nations' ITU News, and Yahoo! Finance. Michael also helps companies make the leap to AI by providing hands-on integration.
If you want to literally touch grass we mention Travis Johnson's company in this episode:
https://www.northwestsurvivalschool.com/
Sarah Crow is a brand marketer turned creator-strategy leader with nearly a decade of experience in DTC. As the first hire at ALOHA Collection, she helped grow the brand from zero to a multi-million-dollar lifestyle business over five years. She later shifted into the influencer-marketing software world, where she has advised hundreds of brands on creator programs, 360 marketing, and performance strategy.
Today, Sarah leads Creator Strategy at Superfiliate, partnering with brands and shaping product direction to ensure influencer marketers have the tools they actually need, not the ones the industry thinks they need.
