It's No Fluke – An Original Podcast

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‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.

Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.

New episodes drop every Tuesday and Thursday. Stay tuned!

Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.

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About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. 

Latest Episodes

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E215 Reema Mitra: Dupes, Deep Dives and Thinking Beyond The Follower Count

Reema Mitra is the VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation.

Reema’s background spans both agency and in-house leadership, including VP roles at EssenceMediacom (Google) and TodayTix, and Head of Social at HUGE NY. She’s helmed award-winning work like Dove’s Real Beauty Sketches at Edelman and Webby-recognized campaigns at TodayTix. Passionate about social impact and all things futures, she’s especially focused on where the influencer and creator economy is headed. Reema holds a master’s in Innovation from Goldsmiths, University of London, and lives in Brooklyn with her fiancée, their charismatic mutt Crumpet, and rambunctious kitten Nero.

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E214 Ashley France: The Dual Roles of Athletes as Competitors and Creators

Ashley France is the CEO of ANF Consulting, LLC and a Media Personality. She is a graduate of the University of Maryland, College Park, where she obtained her Bachelor's of Arts Degree in Criminology and Criminal Justice. Ashley also has obtained her Juris Doctorate from the University of Maryland School of Law. Her journey online started out as a natural hair influencer in 2015 while she was in law school and worked with top natural hair brands through brand partnerships with less than 3K followers. She grew her following so quickly people started asking her how she did it, inspiring her to post tips and resources on social media marketing. She graduated law school at 24 as the youngest person of her graduating class, specializing in transactional law and landing a job in house at a top Fortune 500 Company. 

After being inspired by so many young and prosperous entrepreneurs surrounding her, she decided to start her consulting company to aid entrepreneurs, athletes creatives, and entertainers in solidifying their business and establishing their brand. After working in corporate america over the years she decided it was time to take the leap and go full time into her consulting company. She grew her consulting business to over 6-figures in less than three years and has helped over 4000 business owners through her paid services and products. 

But it doesn’t stop there, she was chosen to be one of the advisors at the entrepreneurship college for Georgia State University. She has been mentioned in publications such as Yahoo and has her work featured in Billboard. As well as being named one of the top influencers to watch locally and globally. 

Throughout her consulting business she has worked with top technology startups, entertainment companies such as Billboard, and Grammy nominated artists such as Slim Jxmmi. In 2021 she decided to combine her content creation talents and love for telling stories to become media personality. 

Since then she has worked with ; broccoli city, mystics, rolling loud , AT&T, the nba, big3, plain sight, blk app and many more . 

When she isn’t working with major brands she is keeping her online audience of 60k+ followers across social media platforms up to date with the latest pop culture news and brand trends.


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E213 Sara Celotto: Legacy Planning for Creators

Sara Celotto is a strategic operator and Fractional COO who helps creators, founders, and small businesses turn vision into structure and structure into results. With an extensive background in operations, law, business strategy, and systems building, she’s known for creating the foundation that makes sustainable growth possible.

Sara spent over a decade working in the legal industry, where she led legal operations and supported business, estate, real estate, and probate matters in high-growth law firms.

Today, she advises creators, agencies, and founder-led companies on operations, marketing, hiring, monetization, and long-term planning. Beyond her client work, Sara curates a monthly Substack featuring in-person NYC events for creators and those building around them. She also speaks regularly on the often overlooked side of entrepreneurship, from systems and tax readiness to succession and legacy planning.

Raised by a single mom who owned and ran a business while battling cancer, Sara brings heart, clarity, and grit to everything she does. She’s a proud twin mom, a trusted partner to visionary leaders, and a firm believer that freedom starts with a strong foundation.

Website: The Vision Catalyst


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E212 Aniket Mishra: Is YouTube Still Underrated?

Aniket Mishra and I make the case. But you don’t have to take our word for it. Aniket is a YouTube Growth Strategist and the Founder of Born21 Media, a New York-based YouTube agency that helps brands and creators turn YouTube into a high-impact revenue channel. With over 6 years in the industry, Aniket has helped some of the top creators and Fortune 500 companies grow their channels to hundreds of millions of views.

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E211 Paige Walker: Where to Find The Unfiltered Consumer Insights

Paige Walker leads social media listening and intelligence for The Hershey Company’s U.S. brands. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits.

Her work is delivered to 10+ teams to provide product feedback, brand health, campaign performance, competitive intelligence, category analysis, crisis monitoring, and more. Paige was recently recognized as one of the top 50 most influential people in social intelligence by The Social Intelligence Lab for 2025.

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E210 Lawrence Nwajei: Increasing The Surface Area of Your Luck

Lawrence Nwajei is an Enterprise Account Executive at Salesforce, a published author, life coach, and business consultant dedicated to living and helping others achieve a balanced, purposeful life. With deep expertise in enterprise sales and marketing technology, Lawrence brings a strategic mindset to driving business growth and digital transformation.

Outside the corporate world, Lawrence is the author of One Step Into Spirituality, a guide designed to help readers begin their spiritual awakening and find balance in today’s fast-paced world. Blending practical wisdom with personal insight, his work empowers others to align their inner growth with professional success.

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E209 Michelle Songy: How Are You Building Trust?

Michelle Songy is the Founder & CEO of Press Hook, a media tech platform transforming how brands, PRs and media connect - only platform to facilitate a hybrid of earned, affiliate, and paid media opportunities.

She is also the former founder of Cake, a fintech startup acquired by American Express and an advocate for the future of media, AI-driven PR, and supporting the next generation of journalists and creators

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E208 Michael Gewirtzman Part 2: Send Me The Prompt, Not The Result

The first returning champion to the pod, Michael Gewirtzman is the Global Vice President of Programming at Advertising Week. For over a decade, he has programmed and hosted events and broadcasts for organizations that have featured some of the world's most influential executives, celebrities, politicians, athletes, authors and thought leaders.

We talk about the industry, the partnership with Six Degrees, there is a secret giveaway somewhere in the middle and we break some news about Advertising Week. All that and more in this episode.

Previously, Gewirtzman was the Founder and President of Vinyl Artist Management, where he managed the careers of internationally beloved, mainstream and independent artists.

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E207 Scott Eddy: Creating a Truly Memorable Experience

After 10 years in investment banking, Scott Eddy moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Asia and was the 'go-to' agency when the region was establishing itself as a destination, and it remained the biggest one in the region for 5 years. He sold the agency and built up a personal brand. Now he travels full-time while teaching brands how to turn storytelling into ROI for the hospitality industry.

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E206 Lisa Jammal: On-Demand Content Creation

As the co-founder & CEO of Social Agent, Lisa Jammal is leading a new era of on-demand content creation, seamlessly connecting users with trained, certified creators to capture and edit shareable moments in real time.

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Prior to founding Social Agent, Jammal established herself as a pioneering force in social media strategy as the founder & CEO of Social Intelligence Agency (SIA), one of the industry's first dedicated social media agencies. Under her leadership, SIA currently spearheads digital strategies for global companies and media giants, including Condé Nast, Disney Channel, the Recording Academy, the Television Academy and COSM. She has also been at the forefront of live social media production, crafting dynamic audience experiences for major events like The GRAMMY Awards and The Emmy Awards.


Jammal’s innovative approach to social media began in 2011 with The Tweet Squad across the US, one of the first agencies to offer real-time, event-driven social media services. In 2014, she evolved the company into SIA, assembling a team of top social media experts to push the boundaries of creativity and engagement.


THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

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