It's No Fluke – An Original Podcast

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‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.

Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.

New episodes drop every Tuesday and Thursday. Stay tuned!

Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.

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About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. 

Latest Episodes

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E335 Badass Mamas: Transitioning Back to Work and The Invisible Mental Load of Modern Motherhood

Badass Mamas is a media platform and community dedicated to working mothers who are rewriting what success, leadership, and care can look like. Co-founded by Jessalin Lam and Kat Richards, the platform shares unfiltered stories at the intersection of work, motherhood, identity, and healing.

Grounded in lived experience, Badass Mamas examines the unlearning required to break generational patterns, heal the inner child many mothers are still carrying, and challenge the invisible labor and cultural expectations placed on women. The platform centers rest, growth, and purpose as necessary conditions for sustainable leadership, not luxuries earned after burnout.

Listen to their podcast.

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E334 Sabrina Haschak: The Niche Will Find You

Sabrina Haschak is a brand partnerships and influencer marketing executive with over 20 years of experience spanning media, entertainment, and the creator economy. Currently leading brand partnerships at Beacons, she focuses on building innovative ways for brands to turn their creator marketing into a scalable growth channel. She has worked with leading brands including American Express, Resy, Clinique, Coca-Cola and Glossier.

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E333 Brian Keenan: AI is Rewriting How Reputation is Built

Brian Keenan leads international strategy and AI consultancy for WE Communications, a ~$200M integrated marketing firm. Brian counsels senior leaders from companies such as Adobe, HEINEKEN and Amazon to succeed in an AI-enabled future. Latest interest areas including AI search, agentic commerce, synthetic audiences, and autonomous workflows.

He is a regular presenter at industry conferences such as ICCO, PRCA, WARC, and Mumbrella across EMEA & APAC. He brings a global and grounded mindset to his work from living in four countries and raising three children.


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E332 Rebecca Bemhena: Time Is The Ultimate Luxury

Rebecca Bemhena is vice president, content at Shoptalk Luxe. She leads the editorial direction and research strategy for Shoptalk Luxe, with full accountability for the agenda and speaker lineup.

Her work sits at the intersection of elevated retail, hospitality, and transformative technology, translating shifts in the premium consumer landscape into programming that is commercially relevant, insight-led, and built for senior decision-makers.

With 11+ years of experience in content strategy and storytelling, she's motivated by bringing the right leaders into the right conversations at the moment the industry needs them most.


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E331 Gladiator Productions: A Memorable Experience about Creating Truly Memorable Experiences

Charlotte Pavlik is the Chief Growth Officer at Gladiator Productions where she drives brand visibility, supports revenue growth, and showcases the company in high-impact environments. 

She's known for her strategic vision and flawless execution, building meaningful partnerships with global entertainment, luxury, & consumer brands like LVMH, Sol de Janeiro, and Live Nation while leading results-driven campaigns that push the envelope.

Seth Dolan, Chief Creative & Experience Officer and Co-Founder of Gladiator Productions, has 20+ years of experience in live entertainment and experiential marketing under his belt for top clients like Pandora Jewelry, The Walt Disney Company, and AmorePacific. Dolan is a visionary creative and show producer who crafts immersive large-scale experiences that tie in storytelling, design, and brand strategy for global brands.


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E330 Dmitri Cherner: How to Launch and Scale an Influencer Program From Day One

Dmitri Cherner is an influencer marketing leader and advisor known for building and scaling high-impact creator and ambassador programs from the ground up.

At Future Influence, he partners with founders to turn creator relationships into sustainable growth engines for the entire marketing org.

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E329 Milton Jones: Boredom Might Be Our Key To Getting People's Attention

Milton Correa and Jones Krahl are a creative duo with a drive for brand building, a passion for craft, and an obsession for business growth. From IBM’s Smarter Planet, which redefined enterprise storytelling, to Coke Zero’s first-ever Drinkable Campaign, to the Cannes Innovation-winning Illustrate Change, our work fuses bold ideas with tangible business impact.

Their work spans digital shops, iconic agencies, product companies, design studios, and consultancies across both the U.S and Brazil.


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E328 Ashleigh Malangone: Bringing Affiliate ROI to IRL Businesses

Ashleigh Malangone is a lifestyle creator, host of The Eternal Entrepreneur Podcast and the Founder & CEO of Blaise, a tech startup building the missing infrastructure behind modern influencer marketing.

After nearly a decade working as a content creator, strategist, and brand partner, Ashleigh recognized a fundamental flaw in the industry: creators were driving real-world consumer behavior, especially in physical retail, with no way to track, prove, or monetize their impact. Brands were investing heavily in creators, yet lacked verified attribution and clear ROI for in-store conversions. Blaise was built to solve that gap.

Ashleigh built a highly engaged social audience and partnered with leading brands including META, Target, Estée Lauder Companies, REVOLVE, Bluemercury, and Tanger Outlets, to name a few. Her corporate background spans fashion and finance in NYC, giving her rare fluency across creative, commercial, and operational worlds.








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E327 Aimie Rigas: The Reasonable Majority & Why We Should Pay For Journalism

Aimie Rigas is an audience engagement and growth expert. She is the Director of Audience Growth for Nine Publishing, which includes The Australian Financial Review, The Sydney Morning Herald, The Age, Brisbane Times and all associated brands such as Good Food. In this role, Aimie is responsible for audience engagement, consumer subscription revenue and marketing.

Check out their new campaign The Australian Financial Review 'It's Not For Everyone'.

She is a board member of the Fairfax Foundation, which provides financial support to advance the health, education and welfare of people who work in, or have previously worked in, the media industry in Australia and their families.


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E326 Libby Rodney: The Attachment Economy and Why Millennials and Gen Z are Turning to Witches for Life Decisions

Libby Rodney is Chief Strategy Officer at The Harris Poll, where she helps Fortune 100 executives decode cultural shifts and anticipate what's next. A futurist who has shaped strategies for leading organizations for over two decades, she's known as a "human decoder" who helps leaders see around corners.

Her insights have commanded the stages of Davos, Cannes Lions, SXSW, and CES, and been featured in The New Yorker, Fortune, and CNBC. She's the author of "The Next Big Think!" and co-host of the "So Get This" podcast.


THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!