It's No Fluke – An Original Podcast

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‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.

Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.

New episodes drop every Tuesday and Thursday. Stay tuned!

Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.

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About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. 

Latest Episodes

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E350 Priscilla Martinez: Even The Best Marketing Campaigns Need Their Own Marketing

Named to Inc.’s Female Founders list, Priscila Martinez is founder and CEO of The Brand Agency, a public relations and creative communications firm. She is an award-winning marketer whose firm services Fortune 5 clients and other household name brands. The Brand Agency is the only agency globally to service clients like Amazon, Apple, Hulu, Disney, and Netflix with a female-only team. Recently, Ragan recognized Martinez as a Top Women in Communications, industry trade PRNews named her Top Women in 2024, and her agency was named “Best in Business” by Inc. Magazine for two years.

Her speaking engagements include UCLA Velocity Women’s Leadership Summit, USC Marshall School of Business marketing series, USC Own It Summit, and the International Trade Council's Think Global Conference. Martinez was an entertainment correspondent for NBC’s Peacock streaming platform. She has been featured in publications like The Hollywood Reporter and Forbes and frequently contributed to Newsweek and Entrepreneur. Martinez sits on the board of Tierra del Sol Foundation. She is a Mexican immigrant who started living in the US full-time upon being accepted to Pepperdine University.

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E349 Sarah Gav: Knowing When To Pivot Or Plié

Sarah Gav is a former professional ballet dancer turned social media strategist and content creator, based in Austin, Texas, with over five years of experience in digital marketing. She currently leads social strategy at Manychat, overseeing Instagram and YouTube, and hosts “Just Send It,” Manychat’s podcast featuring conversations with creators and entrepreneurs.

Sarah is also the founder of Renue Social, a social media agency specializing in strategy and content creation for brands. You can find Sarah speaking regularly on social media strategy, personal branding, and the creator economy.

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E348 How Wave Sports & Entertainment Built The Future of Fandom and Is Ready For What's Next

Mack Sovereign is the Chief Content Officer and Ryan Jann is the Chief Business Officer at Wave Sports & Entertainment, the leader in digital entertainment for next generation audiences -- serving more than 130 million followers globally.

Sovereign has been with the company since it launched in 2017, and has played an integral role in the company’s rapid growth over the past few years. Named among Variety’s 41 under 40: The New Leaders Class of 2025.

Jann joined Wave in 2021 and has built out the company’s commercial and strategic infrastructure over the past few years. Jann oversees Wave’s company strategy, revenue and business operations, across the company’s portfolio of talent-driven programming, including “Not Gonna Lie with Kylie Kelce,” “House of Maher” with Ilona Maher, “7PM in Brooklyn” with Carmelo Anthony, and “Almost Athletes” with Dude Perfect, among others.





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E347 Sophie Jamison: Why the Future of Brand Strategy Lies in the Creator Economy

Sophie “Lightning” Jamison is a content creator and Creator Partnership Lead at Anomaly, where she directs the development and execution of the agency’s creator strategy. She also runs her own TikTok account with over two million followers and previously served as CTTO at Nerf, where she spearheaded creator strategy initiatives.
Jamison is known for her authentic approach and distinctive online presence, helping brands integrate creators in meaningful and culturally relevant ways. She has worked with leading brands across entertainment, lifestyle, and consumer goods, building creator programs that drive both cultural impact and measurable results. Named to the Forbes 30 Under 30 Class of 2024, she has been featured on numerous media outlets and podcasts, sharing insights on creator partnerships, influencer strategy, and the evolving digital landscape.

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E346 Amanda Adams: Leaving Perfectionism Behind

Amanda Adams spent 20 years climbing the corporate ladder in sales and marketing before deciding the view wasn't worth it and jumping off entirely.

She's lived in a lot of places and tried on a lot of identities along the way — but Nashville has always been home. The city she understands better than anywhere on earth. The place she keeps coming back to.

Now she's channeling 20 years of hustle and a lifetime of Nashville love into something entirely her own. She's the host of The Nashville Insider podcast — taking listeners inside Music City's music scene, food scene, neighborhoods, and the fascinating people who make it all come alive. Her website, the ultimate insider's guide to Nashville, debuts in April 2026.

Nashville has its insider. And she's just getting started.


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E345 Kailyn Nunn: The "Taste Economy" and Making Spreadsheets Fun

Kailyn Nunn is Influencer Marketing Lead, North America at Canva, the world’s leading all-in-one visual communication platform on a mission to empower the world to design

Kailyn Nunn is Influencer Marketing Lead, North America, at Canva, where she has built a world-class creator marketing engine from the ground up—scaling it from ad hoc activations into a global, strategic function in service of Canva’s mission to empower the world to design.

Joining Canva in 2020 as the company’s first influencer marketing manager, Kailyn has shaped the creative direction of some of Canva’s most impactful global campaigns, including Canva Create, Canva World Tour, and partnerships with internet-defining creators like Corporate Natalie and Dude With Sign. She believes in building a brand with creators - not just through them - to drive both cultural relevance at global scale.

Today, Canva is one of the world’s most widely used platforms on the internet, with 265 million people now creating 400 designs every second.

Outside of work, Kailyn can usually be found walking her golden retriever, heading to Pilates, or scrolling social in the name of “research.”




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E344 Alyssa Meyers: The NIL Gold Rush, Women’s Sports Boom, and the Future of Fandom

Alyssa Meyers is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.

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E343 Rebecca Larzik: Next Gen Creator Businesses Won’t Be Defined By Ads

Rebecca Larzik is the Head of Marketing at Stan.

With nearly 20 years of marketing experience, she has led work for global brands including Chanel, Clinique, O’Neill, and GoPro. Prior to joining Stan, Rebecca served as Executive Producer of Global Marketing at GoPro, where she oversaw the content used to market the company’s hardware and software products worldwide. Drawn to the freedom‑fighting spirit of the cannabis community and Weedmaps’ mission to power a transparent, inclusive global cannabis economy, Rebecca joined Weedmaps in 2017.

There, she oversaw all aspects of brand marketing strategy, helping establish Weedmaps as one of the first companies in the category to retain an entertainment marketing AOR (Wheelhouse Labs), secure a multi‑year partnership with Kevin Durant’s Thirty Five Ventures, and continually find innovative ways to educate consumers about cannabis. At Stan, Rebecca now leads marketing strategy and major initiatives, including overseeing the Dare to Dream Challenge, a flagship contest designed to spotlight and support ambitious entrepreneurs building their personal brands with Stan.


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E342 Caity Bransby: How To React To Culture Quickly

Caity Bransby is a social marketing leader who turns live events into internet moments. She leads global social strategy for StubHub, building culture-driven content and creator programs that connect fans to what’s happening now. Previously, she led social at NBCUniversal, across the Paris Olympics, scripted shows, and major live broadcasts. Her work blends data, fandom, and internet culture to help brands stay relevant where attention lives.

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E341 Michael Kaye: IRL Events Are Highlighting Our Desire For More Connection

Michael Kaye is the Head of Brand for Match Group’s ARCHER and OkCupid, and leads communications for the company’s Evergreen and Emerging portfolio, including The League, Match, and Plenty of Fish. He is also an adjunct instructor at Columbia University and New York University.


THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!