‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.
Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.
New episodes drop every Tuesday and Thursday. Stay tuned!
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A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas.
Kaleigh Moore is an AI search strategist who helps B2B SaaS content teams show up in AI-generated answers. She is now researching LLM information retrieval at Harvard, she advises content teams on AI search strategy, and publishes the Context Window newsletter.
Corey Martin has spent over 25 years contributing to powerful integrated earned communications programs – connecting influencer marketing with earned media to effectively take advantage of an ever-changing media landscape. Press + media influencers as well as social + cultural influencers create a media dynamic that requires a cohesive strategy and as Managing Director of Media & Influence at Allison Worldwide, Corey focuses on bringing an evolved approach to an expanding media universe to deliver clear impact for his clients.
He has built PR and influencer strategies for a variety of brands across CPG/personal care, beauty, food & beverage, consumer health, tech, pharma and more. Corey is also a professor of influencer marketing at Montclair State University and creates content with his husband and son on their Instagram and TikTok Channel @RainbowDads with over 2M+ followers across Instagram and TikTok. RainbowDads has become a go-to voice for brands looking to connect with families through authenticity and laughter love of sports. Known for deep ties to the NFL, Buffalo Bills, and broader sports community, Corey brings both professional and personal influencer expertise to his work with a variety of clients.
Jeffrey Matisoff is CEO & Managing Partner, North America at The Brandtech Group, the world's leading Gen AI marketing company. Over more than two decades, he has helped global brands including IBM, Nestlé, and Verizon navigate major shifts in media, technology, and consumer behavior. Before joining Brandtech in 2021, he served as Global President of WPP's dedicated IBM agency, where he led an 800-person global organization spanning creative, media, technology, and analytics. Since joining Brandtech, Jeff has played a key role in the acquisition and transformation of Jellyfish and the development of the company's agentic media platform, helping marketers harness AI to drive growth, efficiency, and competitive advantage.
Seth Akkerman is a creative technologist driven by curiosity, humor, and a desire to leave things better than he found them. With a background in architecture, product design, UX, development, and motion, he thrives on cross-disciplinary collaboration and complex challenges.
Instrument's Playspace is a living archive of in-progress experiments: a home for scrappy builds, tiny tools, and interactive sketches that explore new patterns, technologies, and creative directions
Eva Nassery is a public relations professional specializing in media relations, influencer partnerships, and brand storytelling. Her passion for PR began at a young age through building online fan communities for her favorite artists and TV shows, where she developed an early understanding of audience engagement and digital culture. Today, she serves as a Senior Account Executive at APC Collective, helping brands connect with audiences through culturally relevant campaigns and strategic communications.
Kenny Gold is Edelman's Global Chief Creator Officer, leading Edelman Creator, the firm's global creator marketing offering. In this role, he is responsible for advancing Edelman's creator-first approach to communications and marketing, helping clients harness the power of creators, culture, and emerging technologies to drive business impact.
Kenny joined Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator. There, he built the practice from the ground up, developing a differentiated offering at the intersection of consulting, creativity, and creator-led marketing. Throughout his career, he has led transformative work for some of the world's most recognized brands, including Procter & Gamble, General Mills, and McCormick, and is widely recognized for his expertise in creator strategy, AI-enabled content systems, and integrated marketing innovation.
Prior to Deloitte Digital, Kenny led social media at Grey Group, where he architected P&G's groundbreaking #DistanceDance campaign with TikTok creator Charli D'Amelio. The campaign became one of the platform's most successful creator-led initiatives, demonstrating the power of creator partnerships to drive engagement and cultural relevance at scale.
Kenny's contributions to the industry have earned widespread recognition, including being named to the Adweek 50 in 2022 and recognized as an AEF Talent Champion in 2021. He is known for helping brands navigate the evolving creator economy and for building innovative marketing solutions that connect audiences, creators, and businesses in meaningful ways
Jason Y. Lee is the Founder and CEO of Jubilee Media, a digital media company with a mission to provoke real human conversation. Under his leadership, Jubilee has grown into one of the most recognizable digital-first media brands for Gen Z, reaching more than 380 million monthly views across platforms through flagship series including Middle Ground, Surrounded, Odd One Out, and Versus 1. Jubilee’s format-driven content brings people with differing perspectives into direct dialogue on the issues shaping culture today. Jason also launched Nectar, Jubilee’s sister channel and mobile app focused on love and dating, and executive produced the documentary Accepted, which premiered at the Tribeca Film Festival and was nominated for a News and Documentary Emmy Award in 2023. Prior to founding Jubilee, Jason was a consultant at Bain & Company and graduated with honors from the University of Pennsylvania’s Wharton School.
Zach Blume is the co-founder and president of Portal A, an award-winning brand and original content company built for a social world.Portal A has been named Campaign’s Brand Entertainment Agency of the Year, Digiday’s Video Agency of the Year, the Streamy Awards Agency of the Year, and Cynopsis Digital Studio of the Year. The company's work has been viewed over 4 billion times online and received recognition by the One Show, the Clio Awards, Tribeca, Brand Storytelling at Sundance, the Webby Awards, the Shorty Awards, and many others.
Portal A has been independent since its founding, and in 2019 took on a strategic investment from Wheelhouse, the next generation entertainment company founded by Brent Montgomery and partner Jimmy Kimmel.
Michelle Makasini is a D1 All-American soccer player turned award-winning digital marketer who has built social ecosystems from the ground up for some of the world's most iconic brands; Hilton, American Airlines, and Asana. As the architect behind Hilton's first-ever Shorty Award, Michelle proved that the most powerful marketing moments aren't bought, they're earned through authentic storytelling and community trust.
Now Head of Social Intelligence, Engagement & Advocacy at Asana and founder of Makasini Group (makasinigroup.com), Michelle brings the same grit, film study, and team-first mindset from her days on the field to every brand she champions. Her philosophy is simple: in sports, you're always live, no edits, no do-overs, just realness over polished perfection and failure is going to be a part of the journey, so use it to get better, and great marketing should feel exactly the same way.
The US Men's National Team surprised kicked off the World Cup in style against Paraguay but the process leading up didn't always look confident, a reminder that winning on the biggest stages doesn't happen overnight. It's built in the reps, the losses, the film sessions, and the moments nobody sees. That's exactly what this episode is about. Tune in for the playbook.
Wes Elder is an entrepreneuer, filmmaker and actor. He's the co-founder of Creatorspace, a marketplace connecting brands with creators for everything from standard sponsorships to ambitious branded productions. His background is in film and TV. He co-created and starred in the 2016 romantic comedy The Matchbreaker (a two-year Netflix title) and produced the renovation competition series Gutted, the experience that ultimately inspired Creatorspace. He continues to work across entertainment and tech helping creators get funded to focus on what they're best at, creating.
