‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.
Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.
New episodes drop every Tuesday and Thursday. Stay tuned!
Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.
A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas.
Megan Lightcap is a Partner at Slow Ventures, where she helped build, and now leads, the Creator Fund alongside Sam Lessin since 2022. Before joining Slow, Megan held roles at L Catterton, J.P. Morgan, Olive, and others — bringing a strong foundation in finance and consumer investing and operations to her expertise.
Megan also writes Slow Upload, a newsletter exploring trends in the creator economy and how creators can scale their businesses by cultivating deeper, more durable relationships with their audiences.
Megan focuses on backing creators who are best-in-class in their category — those with high engagement, real influence, and a clear vision for building businesses that go beyond content. These creators are building enterprises powered by community trust, content and media, and long-term ambition.
Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Industry Advisor for the Marketing and PR degree at the University of West London.
CreativeX recently released their study "Are Creators Really Effective", which outlined how brands can unlock more effectiveness from creator content, and their annual "Gender in Advertising Report" which shows how much and in what way women are being represented in digital advertising.
Before joining CreativeX, Paul had a front-row seat to the startup world as the 6th employee and Head of Customer Success at Spirable, a data-driven creative platform that was acquired in 2021. His journey in the industry began in client-facing roles at top creative agencies, including Ogilvy and TMW, giving her/him a deep understanding of what makes brands and their stories succeed.
Fiona Frills is a Gen Z founder, creator, & storyteller passionate about building community-driven brands and tools that empower the next generation.
She started Frilliance at 13 after struggling with acne and realizing how many beauty products were packed with harsh ingredients. Today, Frilliance is available worldwide at major retailers like CVS, Amazon, SuperDrug and TikTok Shop, serving a vibrant teen community that values self-expression & real conversations around beauty.
She is also the Co-Founder of Aurelia, an AI-powered platform giving micro-influencers smarter tools to pitch, grow, and get paid. Deeply passionate about Gen Z empowerment, teen innovation, creator economy, & building products that actually make a difference, Frills is quickly ascending.
Jeff Frommer is a tech entrepreneur and investor, known for founding MALKA, an adaptive content studio, which he sold to MoneyLion in 2021 for $75M. Frommer’s career has spanned close to 20 years, and he continually strives to positively impact the lives of those around him. His professional experience includes working in technology, the creator economy, talent management, content production, and investing in various-stage startups. Through MALKA, Frommer previously produced eight feature films for Netflix, Amazon, and Showtime, as well as ran some of the largest digital shows, including Mike Tyson’s Hotboxin, All the Smoke with Barnes and Stack, and Kevin Garnett Certified. He spent more than five years at Adobe, leading the Digital Publishing SaaS business. In 2025, he founded and launched OWM, the first creator marketplace platform that helps founders discover, connect with, and activate creators as investors, advisors, and long-term strategic partners.
Xyla Foxlin is an award-winning mechatronics engineer and YouTube creator who shares the creativity and joy of engineering through a blend of technical skill, craftsmanship, and art. Featuring everything from proving impossible physics demonstrations to building a viable camper in just weeks, to high-power rocketry and organic chemistry.
An advocate for women in STEM, she founded Beauty and the Bolt, a nonprofit now operated by Reinvented Inc that taught thousands of kids to use their first power tool and has worked with AAAS as an IF/THEN ambassador.
She is also a voice for the Pilot Mental Health Campaign, advocating for the Mental Health in Aviation Act which would allow pilots to seek mental healthcare without losing their careers. The bill passed in the House unanimously in September as is expected to be introduced in the Senate this fall.
Based in Los Angeles, she spends her free time flying her 1946 Cessna 140, backpacking, and building big ideas.
Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez. She played a key role in Influential and Captiv8 acquisitions and market rollout, vetting potential companies and working closely with in-market teams to adopt new offerings and go-to-market strategies
Marina Mogilko, known online as Silicon Valley Girl, is a YouTube creator, entrepreneur, and investor with a global community of over 18 million followers. She’s the co-founder of LinguaTrip, a language learning startup she launched after immigrating from Russia to the U.S., and now hosts The Silicon Valley Girl Podcast, where she dives into entrepreneurship, AI, money, and the creator economy. Through her content and conversations, Marina helps millions build meaningful careers, grow online, and think like founders.
The Business of Creativity, part of the Whalar Group, launched Beyond Your Limits, a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game.
Greg Hoffman is a global authority on brand leadership, the former Chief Marketing Officer of Nike, and founder of the brand advisory group Modern Arena. Over a 27-year career at Nike, he held senior roles across marketing, design, and innovation, most recently serving as Vice President of Global Brand Innovation, where he led teams exploring the future of storytelling and consumer experience. Today, through Modern Arena, Greg helps brands and leaders build bold, distinctive identities that inspire connection and cultural impact.
Ben Lee is an entrepreneur and investor committed to unlocking human potential through creativity. He is the co-founder and CEO of The Business of Creativity, a platform that partners with leading experts to help individuals and organisations harness creativity as a strategic advantage. Previously, Ben was a partner at The Garage Soho where he led investments into a portfolio of early-stage consumer startups, supporting founders as a board member and helping them scale through building distinctive brands. Ben continues to champion creativity as a catalyst for growth, innovation, and cultural impact.
Ayden Syal is the Chief Executive Officer & Co-Founder at MOGL, the leading athlete influencer marketing platform. He has been named to Sports Business Journal’s New Voices Under 30 list, has been recognized as a Sports Business Journal NIL Power Player, and won the 2022 SXSW Pitch competition on behalf of MOGL. MOGL was also recognized as part of the Forbes 30 Under 30.
Prior to founding MOGL, Ayden held key roles at Morgan Stanley, Lexington Partners, and S&P Global. His diverse professional background has positioned Ayden as a visionary leader in the NIL space, where he is dedicated to helping brands reach Next-Gen audiences at scale and with precision.
Ayden graduated from the University of Notre Dame, served on the Young Alumni Board at the University of Notre Dame and is a proud partner of SeeHer and Every Kid Sports.
Diandra Binney is Director of Communications, North America at Xero, a global small business platform that helps owners supercharge their businesses with smart automation, strategic insights and expert support. With nearly 15 years of experience in B2B technology communications, Diandra specializes in building powerful brand narratives that drive market leadership and business results. At Xero, she leads the North American strategy for media relations, executive visibility and corporate reputation across the region. Before joining Xero, held senior roles at several high-growth agencies, where she played a pivotal role in helping clients navigate periods of rapid scaling, funding rounds and new market entry.
